AI-generated ads face new disclosure rules in South Korea

South Korea will require advertisers to label AI-generated or AI-assisted advertising from early 2026, marking a shift in how the country governs AI in online commerce and consumer protection.

The measure responds to a sharp rise in deceptive ads using synthetic imagery and deepfakes, particularly in healthcare and financial promotions. Regulators say transparency at the point of content delivery is intended to reduce manipulation and restore consumer trust.

Authorities in South Korea acknowledge that mandatory labelling alone may not deter malicious actors, who can bypass rules through offshore hosting or rapidly changing content. Detection challenges and uneven enforcement capacity across platforms remain open concerns.

South Korea’s industry groups warn that the policy could have uneven economic effects within the country’s advertising ecosystem. Large platforms and agencies are expected to adapt quickly, while smaller firms may face higher compliance costs that slow experimentation with generative tools.

Policymakers argue the framework aligns with South Korea’s broader AI governance strategy, positioning the country between innovation-led and precautionary regulatory models as synthetic media becomes more widespread.

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Salesforce expands Stockholm office to advance agentic AI

The San Francisco-based software company Salesforce has opened a significantly expanded office in Stockholm, reinforcing its long-term investment in Sweden and its broader Northern European strategy.

A new location that reflects the growing demand for AI-driven enterprise tools as regional businesses increasingly adopt agent-based technologies across their operations.

Located at Sveavägen 20, the Stockholm office is four times larger than Salesforce’s previous space and has been designed to support hybrid work, collaboration and innovation.

The opening event highlighted the focus of Salesforce on real estate as a strategic enabler for AI transformation, bringing together employees, partners, customers and community organisations.

A launch that also featured the Agentforce Sweden Nonprofit Hackathon, where Swedish charities presented AI agent solutions to improve efficiency and impact.

Majblomman received SEK 150,000 for an autonomous financial aid agent, underlining Salesforce’s ambition to position the Stockholm office as a regional hub for agentic enterprise development and responsible AI adoption.

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AI helps Everbloom create sustainable cashmere alternatives

Everbloom has developed Braid.AI, an AI system that transforms waste fibres into high-quality textiles. The process can use poultry feathers, wool, and other keratin-rich materials to replicate fabrics like cashmere.

The system works with standard textile machinery, combining chopped waste with proprietary compounds to produce biodegradable fibres. Everbloom aims to reduce environmental impact while maintaining material quality comparable to traditional cashmere.

Co-founder Sim Gulati said the startup aims to make materials economically accessible. Products are designed to offer both environmental benefits and cost-effectiveness, avoiding a ‘sustainable premium’ for consumers.

The AI can fine-tune fibre properties for multiple fabrics beyond cashmere, including polyester alternatives. Everbloom collects waste from farms, mills, and other sources to create a sustainable supply chain.

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EU approves €1.8 billion clean energy boost through Modernisation Fund

The European Commission and the European Investment Bank have approved €1.8 billion in new clean energy funding under the EU Modernisation Fund, supporting 45 projects across 12 member states.

Portugal receives funding for the first time after becoming eligible in 2024, while total support from the Fund since 2021 has now reached €20.7 billion across 294 investments.

Financed through revenues from the EU Emissions Trading System, the Fund targets high-impact projects that reduce greenhouse gas emissions in energy, industry and transport, while improving energy efficiency and strengthening energy security.

In 2025 alone, total disbursements reached €5.46 billion, with significant allocations directed to Czechia, Poland, Romania and Hungary, alongside support for Greece, Portugal and Slovenia.

All projects approved during 2025 focus on renewable electricity generation, energy storage, grid modernisation and efficiency upgrades in public infrastructure and industry.

The Modernisation Fund plays a central role in supporting national climate plans, reducing dependence on fossil fuel imports and advancing the EU’s Fit for 55 and REPowerEU objectives, with further investment proposals scheduled for early 2026.

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Armenian agritech startups use AI, drones and blockchain to empower small farms

In rural Armenia, small agritech startups are applying AI, drones and blockchain technologies to meet the needs of local farmers and producers.

At SkyAgro, drones are used for precision spraying and crop monitoring, allowing farmers to apply inputs with higher efficiency, use fewer chemicals and save water, enhancements critical in water-scarce regions like the Ararat Valley.

Another startup, BeeSync, employs machine-learning hardware attached to beehives that analyses photographic data and environmental sensors to alert beekeepers when colonies show signs of disease or stress, potentially boosting yields.

Blockchain is also being tested in the wool market by ArmWool, which creates immutable records of each step in the production process, from farmer to artisan, to build product traceability and add value for consumers.

While these technologies hold promise for improving productivity, startups face economic hurdles in a small domestic market and are encouraged to pitch solutions globally to sustain growth.

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New AI agent helps organise your day

Google Labs has introduced CC, an experimental AI productivity agent designed to help users stay organised and improve daily efficiency. The agent connects with Gmail, Google Calendar, Google Drive, and the wider web to gain an understanding of each user’s day.

Each morning, CC delivers a ‘Your Day Ahead’ briefing to users’ inboxes, summarising schedules, key tasks, and updates. It can draft emails, generate calendar links, and highlight next steps, making it easier to manage appointments, bills, and other responsibilities.

Users can interact with CC directly by replying to emails or sending custom requests, allowing the AI to learn personal preferences, store ideas, and remember tasks. The interactive approach helps the AI agent become more tailored to individual workflows over time.

CC is available in early access for Google consumer accounts aged 18 and over in the US and Canada, initially for Google AI Ultra and paid subscribers. Those interested can join the waitlist via the Google Labs website to gain early access.

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Brazilian bank executive promotes Bitcoin for diversification

Itaú Asset Management partner Renato Eid has advised investors to consider allocating between 1% and 3% of their portfolios to Bitcoin. The recommendation, described as a measured approach, aims to strike a balance between diversification benefits and protection against currency weakness.

As head of beta strategies at Brazil’s largest private bank, Eid stressed the importance of a long-term perspective rather than attempting to time market cycles. Bitcoin, in his view, should function as a complementary asset rather than a central holding in a portfolio.

The guidance highlights explicitly Itaú’s BITI11 fund, a Brazilian-listed Bitcoin ETF that began trading on the B3 exchange in 2022 through a partnership with Galaxy Digital. The fund currently manages about $115.6 million and offers regulated exposure to Bitcoin for local investors.

Brazil’s currency volatility supports the case, with the real hitting record lows in December 2024 before partially recovering. Eid linked the strategy to Itaú Unibanco’s wider crypto expansion and increasing acceptance of crypto allocations among central global banks.

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AI shows promise in scientific research tasks

FrontierScience, a new benchmark from OpenAI, evaluates AI capabilities for expert-level scientific reasoning across physics, chemistry, and biology.

The benchmark measures Olympiad-style reasoning and real-world research tasks, showing how AI can aid complex scientific workflows. Generative AI models like GPT‑5 are now used for literature searches, complex proofs, and tasks that once took days or weeks.

The benchmark consists of two tracks: FrontierScience-Olympiad, with 100 questions created by international Olympiad medalists to assess constrained scientific reasoning, and FrontierScience-Research, with 60 multi-step research tasks developed by PhD scientists.

Initial evaluations show GPT‑5.2 scoring 77% on the Olympiad set and 25% on the Research set, outperforming other frontier models. The results show AI can support structured scientific reasoning but still struggles with open-ended problem solving and hypothesis generation.

FrontierScience also introduces a grading system tailored to each track. The Olympiad set uses short-answer verification, while the Research set employs a 10-point rubric assessing both final answers and intermediate reasoning steps.

Model-based grading allows for scalable evaluation of complex tasks, although human expert oversight remains ideal. Analyses reveal that AI models still make logic, calculation, and factual errors, particularly with niche scientific concepts.

While FrontierScience does not capture every aspect of scientific work, it provides a high-resolution snapshot of AI performance on difficult, expert-level problems. OpenAI plans to refine the benchmark, extend it to new domains, and combine it with real-world tests to track AI’s impact on scientific discovery.

The ultimate measure of success remains the novel insights and discoveries AI can help generate for the scientific community.

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BioTechEU aims to close Europe’s biotech funding gap

The European Commission and the European Investment Bank Group have launched BioTechEU, a new initiative to mobilise €10 billion in investment for biotechnology and life sciences between 2026 and 2027.

The programme targets Europe’s biotech funding gap, seeking to strengthen global competitiveness by channelling public and private capital into health innovation, including gene therapies, mRNA treatments, personalised medicine and AI-enabled medical technologies.

BioTechEU will operate under the EIB Group’s TechEU framework and draw on instruments such as the InvestEU guarantee. The initiative aligns with broader EU efforts to retain strategic health innovation within Europe and reduce reliance on external markets.

European Health Commissioner Olivér Várhelyi said under-investment continues to constrain biotech startups, adding that the European Commission sees BioTechEU as a way to help promising treatments scale and reach patients more efficiently across the EU.

EIB President Nadia Calviño said Europe has strong scientific talent and ideas, but deeper capital markets are needed. She described BioTechEU as a catalyst for enabling EU-based biotech companies to grow and compete globally.

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UN reviews global digital progress at WSIS+20

The UN General Assembly’s 66th plenary meeting marked the twentieth anniversary review of the World Summit on the Information Society (WSIS), taking stock of global progress on digital transformation and the challenges that remain. Delegations highlighted how digital technologies have become central to development, governance, and economic growth, while warning that deep inequalities continue to limit who can benefit from them.

Speakers repeatedly pointed to stark connectivity gaps between and within countries. While internet access is nearly universal in high-income states, less than a quarter of people in low-income countries are connected, with persistent rural-urban and gender divides.

Representatives from the least developed countries and small island states emphasised that limited digital access has a direct impact on education, healthcare, economic opportunities, and effective public administration.

Internet governance was another focal point, with broad support for formally establishing the Internet Governance Forum as a permanent UN body. Many countries defended the multistakeholder model as essential to keeping the internet open and resilient, although some raised concerns about the need for stronger participation by developing countries and questioned whether the current framework provides states with sufficient influence.

AI emerged as a defining issue for the next phase of digital cooperation. While several countries outlined national and regional AI strategies, others warned that the concentration of computing power and infrastructure in a few countries could create new global divides. Calls grew for ethical, responsible, and inclusive AI governance, alongside stronger international dialogue and cooperation.

Human rights in the digital space featured prominently throughout the debate. Delegations reaffirmed that the rights people enjoy offline must be protected online, raising concerns about internet shutdowns, surveillance, online violence, and threats to journalists and civil society.

Cybersecurity was also framed as a development and trust issue, with warnings about cybercrime, attacks on critical infrastructure, and risks to children and young people online.

Looking ahead, speakers emphasised the need to align WSIS outcomes with the sustainable development goals and the Global Digital Compact while addressing financing, capacity development, and environmental sustainability. The review highlighted both the progress made in global digital development and to significant challenges that remain, as governments grapple with the rapid pace of technological change and the increasing political, social, and economic stakes of the digital future.

Diplo and the Geneva Internet Platform will provide just-in-time reporting from the high-level meeting. Bookmark this page.

For more details about WSIS and the 20-year review, consult our WSIS+20 process dedicated page.

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