Samsung, already the leading home appliance brand in India by volume, is now enhancing its after-sales service with an AI-powered support tool.
The tech company from South Korea has introduced the Home Appliances Remote Management (HRM) tool, designed to improve service speed, accuracy, and overall customer experience instead of sticking with traditional support methods.
The HRM tool allows customer care teams to remotely diagnose and resolve issues in Samsung smart appliances connected via SmartThings. If a problem can be fixed remotely, staff will ask for the user’s consent before taking control of the device.
If the issue can be solved by the customer, step-by-step instructions are provided instead of sending a technician straight away.
When neither of these options applies, the issue is forwarded directly to service technicians with full diagnostics already completed, cutting down the time spent on-site.
The new system reduces the need for in-home visits, shortens waiting times, and increases the uptime of appliances instead of leaving users waiting unnecessarily.
SmartThings also plays a proactive role by automatically detecting issues and offering solutions before customers even need to call.
Samsung India’s Vice President for Customer Satisfaction, Sunil Cutinha, noted that the tool significantly streamlines service, boosts maintenance efficiency, and helps ensure timely product support for users across the country.
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