Google responds to UK digital market rules and CMA proposals

Debate over proposed UK digital market rules is intensifying, with Google outlining its position and emphasising the need to balance competition with user experience and platform integrity. The company said it supports the objectives of the Competition and Markets Authority but warned that some proposals could introduce risks for users.

Google argued that maintaining fair and relevant search results remains a priority, stating that its ranking systems are designed to prioritise quality rather than favour its own services. It cautioned that certain third-party proposals could expose its systems to manipulation, potentially weakening protections against spam and reducing the pace of product improvements.

The company also addressed user choice on Android devices, noting that existing options already allow users to select preferred services. It suggested that adding frequent mandatory choice screens could disrupt user experience, proposing instead a permanent settings-based option to change defaults without repeated prompts.

Regarding publisher relations, Google highlighted efforts to increase control over how content is used, particularly with generative AI features such as AI Overviews. It said new tools are being developed to allow publishers to opt out of specific AI functionalities while maintaining visibility in search results.

Google said it would continue engaging with UK regulators to shape rules that support users, publishers, and businesses, while ensuring that innovation and service quality are not compromised.

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