Despite speculation that the feature was expanding internationally, OpenAI has clarified that advertisements in ChatGPT are currently available only to users in the US.
Questions about a broader rollout emerged after references to advertisements appeared in the platform’s updated privacy policy. Some users interpreted the language as evidence that advertising would soon be introduced globally.
OpenAI said the policy update does not signal an immediate expansion. According to the company, advertising features are still being tested within the US as part of a gradual deployment strategy.
ChatGPT advertisements were introduced in February 2026 and appear below responses generated by the chatbot. The ads are shown only to logged-in users on free subscription tiers and are not displayed to users under eighteen.
Company representatives stated that advertising systems operate independently from the AI model that generates responses. According to OpenAI, advertisers cannot influence or modify the content produced by ChatGPT.
The company also said it does not share user conversations or personal chat histories with advertisers. However, advertisements may still be personalised based on user queries, which has prompted discussions about how conversational interfaces could shape consumer decisions.
OpenAI indicated that it is adopting a cautious, phased approach before considering any wider rollout of ChatGPT advertising features in other markets.
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Microsoft has introduced Copilot Vision, an AI-powered feature available in a limited US preview for users of Microsoft Edge. This experimental tool, part of the Copilot Labs program, can read web pages to answer user queries, summarise and translate content, and even assist with tasks like finding discounts or offering gaming tips. For example, it can provide recipes from a cooking site or strategic advice during an online chess game.
To address privacy concerns, Microsoft emphasises that Copilot Vision deletes all processed data at the end of each session and does not store information for model training. The feature is initially restricted to a pre-approved list of popular websites, excluding sensitive or paywalled content, though Microsoft plans to expand compatibility over time.
Microsoft’s cautious rollout reflects ongoing efforts to balance innovation with publisher concerns over AI’s use of web data. The company is collaborating with third-party publishers to ensure the tool benefits users without compromising website content or functionality.
AI is revolutionising the world of advertising, particularly when it comes to humour. Traditionally, humour in advertising was heavily depended on human creativity, relying on puns, sarcasm, and funny voices to engage consumers. However, as AI advances, it is increasingly being used to create comedic content.
Neil Heymann, Global Chief Creative Officer at Accenture Song, discussed the integration of AI in humour at the Cannes Lions International Festival of Creativity. He noted that while humour in advertising carries certain risks, the potential rewards far outweigh them. Despite the challenges of maintaining a unique comedic voice in a globalised market, AI offers new opportunities for creativity and personalisation.
One notable example Heymann highlighted was a recent Uber ad in the UK featuring Robert De Niro. He emphasised that while AI might struggle to replicate the nuanced performance of an actor like De Niro, it can still be a valuable tool for generating humour. For instance, a new tool developed by Google Labs can create jokes by exploring various wordplay and puns, expanding the creative options available to writers.
Heymann believes that AI can also help navigate the complexities of global advertising. By acting as an advanced filtering system, AI can identify potential cultural pitfalls and ensure that humorous content resonates with diverse audiences without losing the thrill of creativity.
Moreover, AI’s impact on advertising extends beyond humour. Toys ‘R’ Us recently pioneered text-to-video AI-generated advertising clips, showcasing AI’s ability to revolutionise content creation across various formats. That innovation highlights the expanding role of AI in shaping the future of advertising, where technological advancements continuously redefine creative possibilities.
The Advertising Standards Council of India (ASCI), a regulatory organization of the advertising industry in India, has issued additional requirements in its influencer advertising guidelines, requiring that influencers in the banking, financial services, and insurance (BFSI) sector, commonly referred to as ‘finfluencers‘, must be registered with the Securities and Exchange Board of India (SEBI), the regulatory body for securities and commodity market in India to provide investment-related advice.
According to the new guidelines, influencers endorsing health and nutrition products and making claims, must hold relevant qualifications such as medical degrees or certifications in areas such as nursing, nutrition, dietetics, physiotherapy, or psychology, depending on the type of advice provided. These qualifications should be prominently disclosed.
For ‘finfluencers’, their SEBI registration number should be prominently displayed alongside their qualifications. For other financial advice, they are required to have appropriate credentials. In addition, compliance with disclosure prerequisites outlined by financial sector regulators is expected.
Violations of these guidelines may lead to penalties under the Consumer Protection Act 2019 and other relevant provisions of the law.
