Apple’s App Store in the United States generated more than US$10 billion in revenue in 2024, according to estimates from app intelligence firm Appfigures.
This marks a sharp increase from the US$4.76 billion earned in 2020 and reflects the growing importance of Apple’s services business. Developers on the US App Store earned US$33.68 billion in gross revenue last year, receiving US$23.57 billion after Apple’s standard commission.
Globally, the App Store brought in an estimated US$91.3 billion in revenue in 2024. Apple’s dominance in app monetisation continues, with App Store publishers earning an average of 64% more per quarter than their counterparts on Google Play.
In subscription-based categories, the difference is even more pronounced, with iOS developers earning more than three times as much revenue per quarter as those on Android.
Legal scrutiny of Apple’s longstanding 30% commission model has intensified. A US federal judge recently ruled that Apple violated court orders by failing to reform its App Store policies.
While the company maintains that the commission supports its secure platform and vast user base, developers are increasingly pushing back, arguing that the fees are disproportionate to the services provided.
The outcome of these legal and regulatory pressures could reshape how app marketplaces operate, particularly in fast-growing regions like Latin America and Africa, where app revenue is expected to surge in the coming years.
As global app spending climbs toward US$156 billion annually, decisions around payment processing and platform control will have significant financial implications.
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