OpenAI Archives | Digital Watch Observatory

Sora strengthens AI video safety through consent and traceability controls

OpenAI has outlined a safety framework for Sora that embeds protections into how AI-generated video content is created, shared, and managed.

The system introduces visible and invisible provenance signals, including C2PA metadata and watermarks, designed to ensure that generated media can be identified and traced.

The framework emphasises consent and control. Users can generate video content from images of real individuals only after confirming they have permission, while the ‘characters’ feature enables controlled use of personal likeness, with the ability to revoke access at any time.

Additional safeguards apply to content involving minors or young-looking individuals, with stricter moderation rules and enforced watermarking.

Safety mechanisms operate across the entire lifecycle of content. Generation is subject to layered filtering that assesses prompts and outputs for harmful material, including sexual content, self-harm promotion, and illegal activity.

These automated systems are complemented by human review and continuous testing to address emerging risks linked to increasingly realistic video and audio outputs.

The system also introduces protections specific to audio and user interaction. Generated speech is analysed for policy violations, and attempts to replicate the style of living artists or existing works are restricted.

Users of Sora retain control over their content through reporting tools, sharing settings, and the ability to remove material, reflecting a broader approach that aligns AI-generated media with safety, transparency, and accountability standards.

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ChatGPT ads rollout begins for free and Go users in US

OpenAI will begin rolling out ChatGPT ads to Free and Go users in the United States in the coming weeks, marking a significant shift in how the company monetises its flagship AI product.

The ads will be shown to logged-in adult users on lower-tier plans, while paid subscriptions, including Plus, Pro, Business, Enterprise, and Education, will remain ad-free. The rollout in the US positions ChatGPT ads as a tiered feature, separating premium experiences from ad-supported access.

To support the initiative, OpenAI has integrated advertising technology firm Criteo into its pilot programme, enabling ad buying and more targeted placements. Advertisers are reportedly being offered entry commitments ranging from $50,000 to $100,000, reflecting early efforts to build a structured advertising marketplace.

The company has also launched a dedicated advertiser page that presents ChatGPT as a platform for reaching users during active research and decision-making. ChatGPT ads are being framed as part of conversational discovery, with OpenAI advising brands to provide multiple variations of creative content to improve performance.

The rollout comes as OpenAI seeks to diversify revenue amid rising compute costs and intensifying competition. Alongside subscriptions and API services, ChatGPT ads are expected to play an increasingly important role in supporting the platform’s long-term business model.

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OpenAI plans AI superapp to unify ChatGPT and Codex

A shift toward consolidation is underway, with OpenAI planning to merge its ChatGPT app, Codex platform and browser into a single desktop ‘superapp’ designed to simplify the user experience.

OpenAI said the move aims to streamline its product ecosystem after a period of rapid expansion that resulted in multiple standalone tools. The company is now prioritising a more unified approach, particularly as it intensifies competition with rivals such as Anthropic in enterprise and developer markets.

The planned superapp will focus heavily on ‘agentic’ AI capabilities, enabling systems to operate autonomously across tasks such as writing software, analysing data and managing workflows. The goal is to create a central platform where AI can act as a collaborative assistant across the full productivity stack.

Internal leadership changes are also supporting the transition. Chief of Applications Fidji Simo will oversee the initiative, working alongside President Greg Brockman, as the company restructures teams to align around a single core product. Executives have emphasised the need to reduce fragmentation and improve product quality.

The shift comes as OpenAI faces increasing pressure from competitors that have gained traction with enterprise customers. Anthropic, in particular, has seen success with its developer-focused offerings, prompting OpenAI to refocus on business users and revenue growth.

Over the coming months, the company plans to expand Codex with broader productivity features before integrating ChatGPT and its browser into the unified platform. While the mobile ChatGPT app will remain separate, the broader strategy signals a move toward a more cohesive and scalable AI ecosystem.

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OpenAI acquires Astral to expand Codex developer tools

Astral is being acquired by OpenAI as developer tooling becomes a bigger focus, with the deal aimed at boosting the capabilities of its Codex platform. The move is expected to bring widely used open-source Python tools into the ecosystem, including uv, Ruff, and ty, which are already embedded in millions of developer workflows.

The acquisition is intended to strengthen Codex’s role across the full software development lifecycle, moving beyond code generation toward more integrated and autonomous systems.

The company has positioned Codex as a system that can plan changes, modify codebases, run tools, and verify results, with usage already growing rapidly. OpenAI reported a threefold increase in users and a fivefold increase in activity this year, bringing its total to more than 2 million weekly active users.

Astral’s tools are seen as a natural fit for this vision, given their role in managing dependencies, enforcing code quality, and improving reliability in Python-based development. Integrating these tools could allow AI agents to interact more directly with the environments developers already use.

The acquisition also reinforces the importance of Python as a core language in modern software development, particularly across AI, data science, and backend systems. OpenAI said it plans to continue supporting Astral’s open-source projects while exploring deeper integration with Codex.

The deal remains subject to regulatory approval, and both companies will operate independently until completion. Once finalised, Astral’s team is expected to join OpenAI’s Codex division as the company continues building AI systems designed to collaborate across the development workflow.

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AI safety push sees Anthropic and OpenAI recruit explosives specialists

Anthropic and OpenAI are recruiting chemical and explosives experts to strengthen safeguards for their AI systems, reflecting growing concern about the potential misuse of advanced models.

Anthropic is seeking a policy specialist to design and monitor guardrails governing how its systems respond to prompts involving chemical weapons and explosives. The role includes assessing high-risk scenarios and responding to potential escalation signals in real time.

OpenAI is expanding its Preparedness team, hiring researchers and a threat modeller to identify and forecast risks linked to frontier AI systems. The positions focus on evaluating catastrophic risks and aligning technical, policy, and governance responses.

The recruitment drive comes amid heightened scrutiny of AI safety and national security implications. Anthropic is currently challenging a US government designation that labels it a supply-chain risk, while tensions have emerged over restrictions on the military use of AI systems.

At the same time, OpenAI has secured agreements to deploy its technology in classified environments under defined constraints. The parallel developments highlight how AI firms are balancing commercial expansion with increasing pressure to implement robust safety controls.

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Anthropic dispute pushes Pentagon toward new AI providers

The Pentagon is accelerating efforts to replace Anthropic after the company was designated a supply-chain risk, marking a sharp shift in US defence AI strategy. The move follows a breakdown in talks over safeguards governing military use of AI, particularly around surveillance and autonomous weapons.

Cameron Stanley, the Pentagon’s chief digital and AI officer, said engineering work is underway to deploy alternative large language models in government-controlled environments. He indicated that while transitioning from Anthropic’s tools could take more than a month, new systems are expected to be operational soon.

The decision threatens a $200 million contract and could exclude Anthropic from future defence partnerships. The US administration has set a six-month timeline for federal agencies to shift away from the company, signalling a broader push to diversify AI suppliers and reduce dependency risks.

Rival providers are already stepping in. Op e nAI and xAI have been approved for classified work, while Google is introducing Gemini AI tools across the Pentagon workforce, initially on unclassified networks before expanding into sensitive environments.

Anthropic has challenged the designation in court, arguing it violates constitutional protections and could harm its business. Despite the legal dispute, defence officials have made clear they are moving forward with an ‘AI-first’ strategy to accelerate the adoption of advanced models across military operations.

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Publishers challenge OpenAI over alleged copyright infringement

Legal pressure is increasing on OpenAI as Encyclopaedia Britannica and Merriam-Webster file a lawsuit accusing the company of large-scale copyright violations.

According to the complaint, nearly 100,000 copyrighted articles were allegedly used without authorisation to train large language models. Publishers also argue that AI-generated outputs can reproduce parts of their content, raising concerns about unauthorised distribution.

Additional claims focus on how AI systems retrieve and present information. The lawsuit argues that retrieval-augmented generation tools may rely on proprietary databases, potentially undermining publishers’ business models by reducing traffic to original sources.

Concerns are also raised about inaccurate outputs attributed to publishers, which could affect trust in established information providers. The case highlights ongoing tensions between AI development and intellectual property protections.

Growing legal disputes involving media organisations, including The New York Times, suggest that courts will play a key role in defining how copyrighted material can be used in AI training.

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OpenAI says ChatGPT advertisements remain limited to the US

Despite speculation that the feature was expanding internationally, OpenAI has clarified that advertisements in ChatGPT are currently available only to users in the US.

Questions about a broader rollout emerged after references to advertisements appeared in the platform’s updated privacy policy. Some users interpreted the language as evidence that advertising would soon be introduced globally.

OpenAI said the policy update does not signal an immediate expansion. According to the company, advertising features are still being tested within the US as part of a gradual deployment strategy.

ChatGPT advertisements were introduced in February 2026 and appear below responses generated by the chatbot. The ads are shown only to logged-in users on free subscription tiers and are not displayed to users under eighteen.

Company representatives stated that advertising systems operate independently from the AI model that generates responses. According to OpenAI, advertisers cannot influence or modify the content produced by ChatGPT.

The company also said it does not share user conversations or personal chat histories with advertisers. However, advertisements may still be personalised based on user queries, which has prompted discussions about how conversational interfaces could shape consumer decisions.

OpenAI indicated that it is adopting a cautious, phased approach before considering any wider rollout of ChatGPT advertising features in other markets.

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OpenAI plans to integrate Sora video generation into ChatGPT

According to reports, OpenAI is preparing to integrate its AI video generator Sora directly into ChatGPT, a move that could expand the platform’s capabilities beyond text and image generation.

Sora currently operates as a standalone application and web service. Integrating the tool into ChatGPT could dramatically increase its visibility and usage, particularly given the chatbot’s massive global user base.

The company released an updated version of the model in 2025 that allows users to create, remix and even appear inside AI-generated videos. Bringing those features into ChatGPT would represent a major step toward making video generation a mainstream function within conversational AI systems.

Competition in the generative video market is intensifying. Companies, including Google, are developing similar technologies, with the company’s Gemini platform offering video creation powered by the Veo system. Other developers are also launching text-to-video models as the field rapidly expands.

Despite the potential growth, integrating video generation into ChatGPT may significantly increase operating costs. Running large AI systems requires vast computing resources and energy, and the chatbot already costs billions of dollars annually to operate.

Although OpenAI earns revenue from subscriptions, the majority of ChatGPT users currently use the free version. The company is therefore exploring additional monetisation strategies, including advertising and new premium services.

Integrating Sora into ChatGPT could therefore serve both strategic and financial goals, strengthening the platform’s position in the competitive generative AI market while expanding the types of content users can create.

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Leading tech companies deepen AI competition with new capabilities

AI competition among leading AI developers intensified in early 2026 as major companies expanded their models, platforms, and partnerships. Companies including Google, OpenAI, Anthropic, and xAI are introducing new capabilities and integrating AI systems into broader ecosystems.

Google has continued to expand its Gemini model family with updates to Gemini 3.1 Pro and 3.1 Flash, designed to support complex tasks across applications. The company is also integrating Gemini into services such as Docs, Sheets, Slides, and Drive, allowing users to generate documents and analyse data across multiple Google services.

Gemini has also been embedded into the Chrome browser and integrated with Samsung’s Galaxy devices, expanding its distribution across consumer platforms as AI competition among major developers accelerates.

Anthropic has focused on advancing the Claude model family while positioning the system for enterprise and professional use. Recent updates include Claude Sonnet 4.6, which introduces improvements in reasoning and coding capabilities alongside an expanded context window currently in beta. The company has also launched a limited preview of the Claude Marketplace, allowing organisations to use third-party tools built on Claude through partnerships with several software companies.

OpenAI has continued to update ChatGPT with the release of the GPT-5 series, including GPT-5.2 and GPT-5.4. The newer models combine reasoning, coding, and agent-based workflows, while also introducing computer-use capabilities that allow the system to interact with applications directly.

OpenAI has also introduced additional services, including ChatGPT Health and integrations designed to assist with spreadsheet modelling and data analysis, further intensifying AI competition across enterprise and consumer tools.

Meanwhile, xAI has expanded development of its Grok models while increasing computing infrastructure. The company has reported growth in Grok usage through integration with the X platform and other applications. Recent announcements include upgrades to Grok’s voice and multimodal capabilities, as well as continued training of future models.

Across the industry, developers are increasingly positioning their systems not only as conversational assistants but also as tools integrated into enterprise workflows, creative production, and software development. New releases in 2026 reflect a broader shift toward multimodal systems, agent-based capabilities, and deeper integration with existing digital platforms, highlighting how AI competition is shaping the next phase of AI development.

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