Age checks slash visits to top UK adult websites

Adult site traffic in the UK has fallen dramatically since the new age verification rules were enacted on 25 July under the Online Safety Act.

Figures from analytics firm Similarweb show Pornhub lost more than one million visitors in just two weeks, with traffic falling by 47%. XVideos saw a similar drop, while OnlyFans traffic fell by more than 10%.

The rules require adult websites to make it harder for under-18s to access explicit material, leading some users to turn to smaller and less regulated sites instead of compliant platforms. Pornhub said the trend mirrored patterns seen in other countries with similar laws.

The clampdown has also triggered a surge in virtual private network (VPN) downloads in the UK, as the tools can hide a user’s location and help bypass restrictions.

Ofcom estimates that 14 million people in the UK watch pornography and has proposed age checks using credit cards, photo ID, or AI analysis of selfies.

Critics argue that instead of improving safety, the measures may drive people towards more extreme or illicit material on harder-to-monitor parts of the internet, including the dark web.

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West Midlands to train 2.3 million adults in AI skills

All adults in the West Midlands will be offered free training on using AI in daily life, work and community activities. Mayor Richard Parker confirmed the £10m initiative, designed to reach 2.3 million residents, as part of a wider £30m skills package.

A newly created AI Academy will lead the programme, working with tech companies, education providers and community groups. The aim is to equip people with everyday AI know-how and the advanced skills needed for digital and data-driven jobs.

Parker said AI should become as fundamental as English or maths and warned that failure to prioritise training would risk deepening a skills divide. The programme will sit alongside other £10m projects focused on bespoke business training and a more inclusive skills system.

The WMCA, established in 2017, covers Birmingham, Coventry, Wolverhampton and 14 other local authority areas in the UK. Officials say the AI drive is central to the region’s Growth Plan and ambition to become the UK’s leading hub for AI skills.

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