Adult Archives | Digital Watch Observatory

UK’s Ofcom report reveals evolving online habits and growing AI reliance

New Ofcom research suggests that UK adults are becoming more cautious and passive in their use of social media, even as interest in AI tools grows, pointing to a wider shift in how people experience digital life.

While social media remains widely used, the report indicates that users are participating less actively and becoming more selective about what they share and how visible they are online.

That shift is tied in part to growing unease about digital well-being. Concerns about screen time and the wider effects of online platforms are rising, with fewer adults convinced that the benefits of being online outweigh the risks. Many say they are actively trying to limit their usage, reflecting broader anxieties about the impact of digital media on mental health and everyday life.

At the same time, AI adoption is accelerating, especially among younger users. Ofcom’s findings suggest that people are using AI not only for productivity and creative tasks, but also, in some cases, for conversational and emotional support, pointing to a changing relationship between users and digital tools.

Other findings reinforce the sense of a more fragmented digital environment. Trust in news remains uneven, mainstream sources still hold a central place but face growing scepticism, and confidence in digital skills does not always translate into an ability to identify misinformation, scams, or other online risks.

Taken together, the findings suggest that the UK’s digital habits are not simply expanding but changing in character. Users appear to be growing more wary of social platforms, more alert to digital harms, and more open to new forms of interaction through AI.

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EU demands stronger age verification from adult websites

The European Commission has preliminarily found that several major adult platforms, including Pornhub, Stripchat, XNXX, and XVideos, may be in breach of the Digital Services Act for failing to adequately protect minors from accessing harmful content.

These findings highlight concerns that children can easily access such platforms rather than being effectively prevented by robust safeguards.

The Commission’s investigation indicates that the platforms’ risk assessments were insufficient. In several cases, companies focused on reputational or business risks instead of fully addressing societal harms to minors.

Authorities also raised concerns that some platforms did not adequately consider input from civil society organisations specialising in children’s rights and age-assurance technologies, undermining the reliability of their evaluations.

Regarding risk mitigation, the Commission found that existing measures are ineffective. Simple self-declaration systems, in which users confirm they are over 18, were deemed inadequate, while additional features such as warnings, labels, or blurred content failed to prevent minors from accessing content.

The Commission considers that stronger, privacy-preserving age-verification solutions are necessary to ensure meaningful protection of children’s rights and well-being online.

The companies involved now have the opportunity to respond and propose corrective measures, while consultations with the European Board for Digital Services continue.

If the preliminary findings are confirmed, the Commission may impose fines of up to 6 percent of global annual turnover, alongside periodic penalties to enforce compliance.

The case forms part of broader efforts to enforce the Digital Services Act and strengthen online safety across the EU, rather than relying on voluntary measures by platforms.

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Age checks slash visits to top UK adult websites

Adult site traffic in the UK has fallen dramatically since the new age verification rules were enacted on 25 July under the Online Safety Act.

Figures from analytics firm Similarweb show Pornhub lost more than one million visitors in just two weeks, with traffic falling by 47%. XVideos saw a similar drop, while OnlyFans traffic fell by more than 10%.

The rules require adult websites to make it harder for under-18s to access explicit material, leading some users to turn to smaller and less regulated sites instead of compliant platforms. Pornhub said the trend mirrored patterns seen in other countries with similar laws.

The clampdown has also triggered a surge in virtual private network (VPN) downloads in the UK, as the tools can hide a user’s location and help bypass restrictions.

Ofcom estimates that 14 million people in the UK watch pornography and has proposed age checks using credit cards, photo ID, or AI analysis of selfies.

Critics argue that instead of improving safety, the measures may drive people towards more extreme or illicit material on harder-to-monitor parts of the internet, including the dark web.

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West Midlands to train 2.3 million adults in AI skills

All adults in the West Midlands will be offered free training on using AI in daily life, work and community activities. Mayor Richard Parker confirmed the £10m initiative, designed to reach 2.3 million residents, as part of a wider £30m skills package.

A newly created AI Academy will lead the programme, working with tech companies, education providers and community groups. The aim is to equip people with everyday AI know-how and the advanced skills needed for digital and data-driven jobs.

Parker said AI should become as fundamental as English or maths and warned that failure to prioritise training would risk deepening a skills divide. The programme will sit alongside other £10m projects focused on bespoke business training and a more inclusive skills system.

The WMCA, established in 2017, covers Birmingham, Coventry, Wolverhampton and 14 other local authority areas in the UK. Officials say the AI drive is central to the region’s Growth Plan and ambition to become the UK’s leading hub for AI skills.

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