Meta

Zuckerberg unveils Meta’s multi-gigawatt AI data clusters

Meta Platforms is building several of the world’s largest data centres to power its AI ambitions, with the first facility expected to go online in 2026.

Chief Executive Mark Zuckerberg revealed on Threads that the site, called Prometheus, will be the first of multiple ‘titan clusters’ designed to support AI development instead of relying on existing infrastructure.

Frustrated by earlier AI efforts, Meta is investing heavily in talent and technology. The company has committed up to $72 billion towards AI and data centre expansion, while Zuckerberg has personally recruited high-profile figures from OpenAI, DeepMind, and Apple.

That includes appointing Scale AI’s Alexandr Wang as chief AI officer through a $14.3 billion stake deal and securing Ruoming Pang with a compensation package worth over $200 million.

The facilities under construction will have multi-gigawatt capacity, placing Meta ahead of rivals such as OpenAI and Oracle in the race for large-scale AI infrastructure.

One supercluster in Richland Parish, Louisiana, is said to cover an area nearly the size of Manhattan instead of smaller conventional data centre sites.

Zuckerberg confirmed that Meta is prepared to invest ‘hundreds of billions of dollars’ into building superintelligence capabilities, using revenue from its core advertising business on platforms like Facebook and Instagram to fund these projects instead of seeking external financing.

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Meta buys PlayAI to strengthen voice AI

Meta has acquired California-based startup PlayAI to strengthen its position in AI voice technology. PlayAI specialises in replicating human-like voices, offering Meta a route to enhance conversational AI features instead of relying solely on text-based systems.

According to reports, the PlayAI team will join Meta next week.

Although financial terms have not been disclosed, industry sources suggest the deal is worth tens of millions. Meta aims to use PlayAI’s expertise across its platforms, from social media apps to devices like Ray-Ban smart glasses.

The move is part of Meta’s push to keep pace with competitors like Google and OpenAI in the generative AI race.

Talent acquisition plays a key role in the strategy. By absorbing smaller, specialised teams like PlayAI’s, Meta focuses on integrating technology and expert staff instead of developing every capability in-house.

The PlayAI team will report directly to Meta’s AI leadership, underscoring the company’s focus on voice-driven interactions and metaverse experiences.

Bringing PlayAI’s voice replication tools into Meta’s ecosystem could lead to more realistic AI assistants and new creator tools for platforms like Instagram and Facebook.

However, the expansion of voice cloning raises ethical and privacy concerns that Meta must manage carefully, instead of risking user trust.

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Meta under pressure after small business loses thousands

A New Orleans bar owner lost $10,000 after cyber criminals hijacked her Facebook business account, highlighting the growing threat of online scams targeting small businesses. Despite efforts to recover the account, the company was locked out for weeks, disrupting sales.

The US-based scam involved a fake Meta support message that tricked the owner into giving hackers access to her page. Once inside, the attackers began running ads and draining funds from the business account linked to the platform.

Cyber fraud like this is increasingly common as small businesses rely more on social media to reach their customers. The incident has renewed calls for tech giants like Meta to implement stronger user protections and improve support for scam victims.

Meta says it has systems to detect and remove fraudulent activity, but did not respond directly to this case. Experts argue that current protections are insufficient, especially for small firms with fewer resources and little recourse after attacks.

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Meta offers $200 million to top AI talent as superintelligence race heats up

Meta has reportedly offered over $200 million in compensation to Ruoming Pang, a former senior AI engineer at Apple, as it escalates its bid to dominate the AI arms race.

The offer, which includes long-term stock incentives, far exceeded Apple’s willingness to match and is seen as one of Silicon Valley’s most aggressive poaching efforts.

The move is part of Meta’s broader campaign to build a world-class team under its new Meta Superintelligence Lab (MSL), which is focused on developing artificial general intelligence (AGI).

The division has already attracted prominent names, including ex-GitHub CEO Nat Friedman, AI investor Daniel Gross, and Scale AI co-founder Alexandr Wang, who joined as Chief AI Officer through a $14.3 billion stake deal.

Most compensation offers in the MSL reportedly rival CEO packages at global banks, but they are heavily performance-based and tied to long-term equity vesting.

Meta’s mix of base salary, signing bonuses, and high-value stock options is designed to attract and retain elite AI talent amid a fierce talent war with OpenAI, Google, and Anthropic.

OpenAI CEO Sam Altman recently claimed Meta has dangled bonuses up to $100 million to lure staff away, though he insists many stayed for cultural reasons.

Still, Meta has already hired more than 10 researchers from OpenAI and poached talent from Google DeepMind, including principal researcher Jack Rae.

The AI rivalry could come to a head as Altman and Zuckerberg meet at the Sun Valley conference this week.

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Sam Altman shrugs off Meta poaching, backs Trump, jabs at Musk

OpenAI CEO Sam Altman addressed multiple hot topics during the Sun Valley conference, including Meta’s aggressive recruitment of top AI researchers, his strained relationship with Elon Musk, and a surprising show of support for Donald Trump.

Altman downplayed Meta’s talent raids, saying he had not spoken to Mark Zuckerberg since the Meta CEO lured away three OpenAI researchers with a $100 million signing bonus. All three had worked at OpenAI’s Zurich office, which opened in 2024.

Despite the losses, Altman described the situation as ‘fine’ and ‘good’, suggesting OpenAI’s mission continues to retain top talent.

The OpenAI chief also took a subtle swipe at Meta’s smartglasses, saying he doesn’t like wearable tech and implying his company has no plans to follow suit.

On the topic of Elon Musk, Altman laughed off their rivalry, saying only that Musk’s bust-ups with everybody, and hinting at the long-running tension between the two former co-founders.

Perhaps most notably, Altman expressed disillusionment with the Democratic Party, saying he no longer feels represented by mainstream figures he once supported.

He praised Donald Trump’s focus on AI infrastructure. He even donated $1 million to Trump’s inaugural fund — a gesture reflecting a broader shift among Silicon Valley leaders warming to Trump as his popularity rises.

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Meta hires Apple’s top AI executive amid tech talent war

Apple has lost a key AI executive to Meta, dealing a fresh blow to the tech giant’s internal AI ambitions.

Ruoming Pang, who led Apple’s foundation models team, is joining Meta’s newly formed superintelligence group, according to people familiar with the matter.

Meta reportedly offered Pang a lucrative package worth tens of millions annually, continuing its aggressive hiring streak.

The company, led by Mark Zuckerberg, has already brought in several high-profile AI experts from Scale AI, OpenAI, Anthropic and elsewhere, with Zuckerberg personally involved in recruitment efforts.

Pang’s team at Apple had been responsible for the core language models behind Apple Intelligence and Siri.

However, internal dissatisfaction has been mounting as the company considered shifting to third-party models, including from OpenAI and Anthropic.

That shift, combined with recent leadership changes and reduced responsibilities for Apple’s AI chief John Giannandrea, has weakened morale across the team.

Following Pang’s exit, the team will now be managed by Zhifeng Chen under a new multi-tier structure.

Several engineers are also reportedly planning to leave, raising concerns about Apple’s ability to retain AI talent as Meta increases its investment and influence in the race for advanced AI development.

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Meta pursues two AI paths with internal tension

Meta’s AI strategy is facing internal friction, with CEO Mark Zuckerberg and Chief AI Scientist Yann LeCun taking sharply different paths toward the company’s future.

While Zuckerberg is doubling down on superintelligence, even launching a new division called Meta Superintelligence Labs, LeCun argues that even ‘cat-level’ intelligence remains a distant goal.

The new lab, led by Scale AI founder Alexandr Wang, marks Zuckerberg’s ambition to accelerate progress in large language models — a move triggered by disappointment in Meta’s recent Llama performance.

Reports suggest the models were tested with customised benchmarks to appear more capable than they were. That prompted frustration at the top, especially after Chinese firm DeepSeek built more advanced tools using Meta’s open-source Llama.

LeCun’s long-standing advocacy for open-source AI now appears at odds with the company’s shifting priorities. While he promotes openness for diversity and democratic access, Zuckerberg’s recent memo did not mention open-source principles.

Internally, executives have even discussed backing away from Llama and turning to closed models like those from OpenAI or Anthropic instead.

Meta is pursuing both visions — supporting LeCun’s research arm, FAIR, and investing in a new, more centralised superintelligence effort. The company has offered massive compensation packages to OpenAI researchers, with some reportedly offered up to $100 million.

Whether Meta continues balancing both philosophies or chooses one outright could determine the direction of its AI legacy.

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Meta’s AI chatbots are designed to initiate conversations and enhance user engagement

Meta is training AI-powered chatbots that can remember previous conversations, send personalised follow-up messages, and actively re-engage users without needing a prompt.

Internal documents show that the company aims to keep users interacting longer across platforms like Instagram and Facebook by making bots more proactive and human-like.

Under the project code-named ‘Omni’, contractors from the firm Alignerr are helping train these AI agents using detailed personality profiles and memory-based conversations.

These bots are developed through Meta’s AI Studio — a no-code platform launched in 2024 that lets users build customised digital personas, from chefs and designers to fictional characters. Only after a user initiates a conversation can a bot send one follow-up, and that too within a 14-day window.

Bots must match their assigned personality and reference earlier interactions, offering relevant and light-hearted responses while avoiding emotionally charged or sensitive topics unless the user brings them up. Meta says the feature is being tested and rolled out gradually.

The company hopes it will not only improve user retention but also serve as a response to what CEO Mark Zuckerberg calls the ‘loneliness epidemic’.

With revenue from generative AI tools projected to reach up to $3 billion in 2025, Meta’s focus on more prolonged and engaging chatbot interactions appears to be as strategic as social.

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Meta launches AI superintelligence lab to compete with rivals

Meta has launched a new division called Meta Superintelligence Labs to accelerate its AI ambitions and close the gap with rivals such as OpenAI and Google.

The lab will be led by Alexandr Wang, former CEO of Scale AI, following Meta’s $14.3 billion investment in the data-labeling company. Former GitHub CEO Nat Friedman and SSI co-founder Daniel Gross will also hold key roles in the initiative.

Mark Zuckerberg announced the new effort in an internal memo, stating that Meta is now focused on developing superintelligent AI systems capable of matching or even outperforming humans. He described this as the beginning of a new era and reaffirmed Meta’s commitment to leading the field.

The lab’s mission is to push AI to a point where it can solve complex tasks more effectively than current models.

To meet these goals, Meta has been aggressively recruiting AI researchers from top competitors. Reports suggest that OpenAI employees have been offered signing bonuses as high as $100 million to join Meta.

New hires include talent from Anthropic and Google, although Meta has reportedly avoided deeper recruitment from Anthropic due to concerns over culture fit.

Meta’s move comes in response to the lukewarm reception of its Llama 4 model and mounting pressure from more advanced AI products released by competitors.

The company hopes that by combining high-level leadership, fresh talent and massive investment, its new lab can deliver breakthrough results and reposition Meta as a serious contender in the race for AGI.

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Meta’s Facebook uses phone photos for AI if users allow it

Meta has introduced a new feature that allows Facebook to access and analyse users’ photos stored on their phones, provided they give explicit permission.

The move is part of a broader push to improve the company’s AI tools, especially after the underwhelming reception of its Llama 4 model. Users who opt in will be agreeing to Meta’s AI Terms of Service, which grants the platform the right to retain and use personal media for content suggestions.

The new feature, currently being tested in the US and Canada, is designed to offer Facebook users creative ideas for Stories by processing their photos and videos through cloud infrastructure.

When enabled, users may receive suggestions such as collages or travel highlights based on when and where images were captured, as well as who or what appears in them. However, participation is strictly optional and can be turned off at any time.

Facebook clarifies that the media analysed under the feature is not used to train AI models in the current test. Still, the system does upload selected media to Meta’s servers on an ongoing basis, raising privacy concerns.

The option to activate these suggestions can be found in the Facebook app’s settings, where users are asked whether they want camera roll data to inform sharing ideas.

Meta has been actively promoting its AI ambitions, with CEO Mark Zuckerberg pushing for the development of ‘superintelligence’. The company recently launched Meta Superintelligence Labs to lead these efforts.

Despite facing stiff competition from OpenAI, DeepSeek and Google, Meta appears determined to deepen its use of personal data to boost its AI capabilities.

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