Meta

Mitigated ads personalisation coming to Meta platforms in the EU

Meta has agreed to introduce a less personalised ads option for Facebook and Instagram users in the EU, as part of efforts to comply with the bloc’s Digital Markets Act and address concerns over data use and user consent.

Under the revised model, users will be able to access Meta’s social media platforms without agreeing to extensive personal data processing for fully personalised ads. Instead, they can opt for an alternative experience based on significantly reduced data inputs, resulting in more limited ad targeting.

The option is set to roll out across the EU from January 2026. It marks the first time Meta has offered users a clear choice between highly personalised advertising and a reduced-data model across its core platforms.

The change follows months of engagement between Meta and Brussels after the European Commission ruled in April that the company had breached the DMA. Regulators stated that Meta’s previous approach had failed to provide users with a genuine and effective choice over how their data was used for advertising.

Once implemented, the Commission said it will gather evidence and feedback from Meta, advertisers, publishers, and other stakeholders. The goal is to assess the extent to which the new option is adopted and whether it significantly reshapes competition and data practices in the EU digital advertising market.

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Meta moves investment from metaverse to AI smart glasses

Meta is redirecting part of its metaverse spending towards AI-powered glasses and wearables, aiming to capitalise on the growing interest in these devices. The shift comes after years of substantial investment in virtual reality, which has yet to convince investors of its long-term potential fully.

Reports indicate that Meta plans to reduce its metaverse budget by up to 30 percent, a move that lifted its share price by more than 3.4 percent. The company stated it has no broader changes planned, while offering no clarification on whether the adjustment will lead to job cuts.

The latest AI glasses, launched in September, received strong early feedback for features such as an in-lens display that can describe scenes and translate text. Their debut has intensified competition, with several industry players, including firms in China, racing to develop smart glasses and wearable technology.

Meta continues to face scepticism surrounding the metaverse, despite investing heavily in VR headsets and its Horizon Worlds platform. Interest in AI has surged, prompting the company to place a greater focus on large AI models, including those integrated into WhatsApp, and on producing more advanced smart devices.

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Meta begins removing underage users in Australia

Meta has begun removing Australian users under 16 from Facebook, Instagram and Threads ahead of a national ban taking effect on 10 December. Canberra requires major platforms to block younger users or face substantial financial penalties.

Meta says it is deleting accounts it reasonably believes belong to underage teenagers while allowing them to download their data. Authorities expect hundreds of thousands of adolescents to be affected, given Instagram’s large cohort of 13 to 15 year olds.

Regulators argue the law addresses harmful recommendation systems and exploitative content, though YouTube has warned that safety filters will weaken for unregistered viewers. The Australian communications minister has insisted platforms must strengthen their own protections.

Rights groups have challenged the law in court, claiming unjust limits on expression. Officials concede teenagers may try using fake identification or AI-altered images, yet still expect platforms to deploy strong countermeasures.

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Meta expands global push against online scam networks

The US tech giant, Meta, outlined an expanded strategy to limit online fraud by combining technical defences with stronger collaboration across industry and law enforcement.

The company described scams as a threat to user safety and as a direct risk to the credibility of its advertising ecosystem, which remains central to its business model.

Executives emphasised that large criminal networks continue to evolve and that a faster, coordinated response is essential instead of fragmented efforts.

Meta presented recent progress, noting that more than 134 million scam advertisements were removed in 2025 and that reports about misleading advertising fell significantly in the last fifteen months.

It also provided details about disrupted criminal networks that operated across Facebook, Instagram and WhatsApp.

Facial recognition tools played a crucial role in detecting scam content that utilised images of public figures, resulting in an increased volume of removals during testing, rather than allowing wider circulation.

Cooperation with law enforcement remains central to Meta’s approach. The company supported investigations that targeted criminal centres in Myanmar and illegal online gambling operations connected to transfers through anonymous accounts.

Information shared with financial institutions and partners in the Global Signal Exchange contributed to the removal of thousands of accounts. At the same time, legal action continued against those who used impersonation or bulk messaging to deceive users.

Meta stated that it backs bipartisan legislation designed to support a national response to online fraud. The company argued that new laws are necessary to weaken transnational groups behind large-scale scam operations and to protect users more effectively.

A broader aim is to strengthen trust across Meta’s services, rather than allowing criminal activity to undermine user confidence and advertiser investment.

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Meta criticised for AI-generated adverts scams

Meta has faced criticism after numerous consumers reported being misled by companies using AI-generated adverts on Facebook and Instagram. The firms posed as UK businesses while shipping cheap goods from Asia, prompting claims that scams were ‘running rampant’ on the platforms.

Victims were persuaded by realistic adverts and AI-generated images but received poorly made clothing and jewellery. Several companies, including C’est La Vie, Mabel & Daisy, Harrison & Hayes, and Chester & Clare, were removed after investigations revealed fabricated backstories and fake shopfronts.

Consumer guides recommend vigilance, advising shoppers to check company websites, reviews, and use Trustpilot to verify legitimacy. Experts warn that overly perfect images, including AI-generated shopfronts or models, may signal fraudulent adverts.

Platforms such as Facebook and Instagram are urged to enforce stricter measures to prevent scams.

Meta stated it works with Stop Scams UK and encourages users to report suspicious adverts, while the Advertising Standards Authority continues to crack down on misleading online promotions.

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Teens launch High Court bid to stop Australia’s under-16 social media ban

Two teenagers in Australia have taken the federal government to the High Court in an effort to stop the country’s under-16 social media ban, which is due to begin on 10 December. The case was filed by the Digital Freedom Project with two 15-year-olds, Noah Jones and Macy Neyland, listed as plaintiffs. The group says the law strips young people of their implied constitutional right to political communication.

The ban will lead to the deactivation of more than one million accounts held by users under 16 across platforms such as YouTube, TikTok, Snapchat, Twitch, Facebook and Instagram. The Digital Freedom Project argues that removing young people from these platforms blocks them from engaging in public debate. Neyland said the rules silence teens who want to share their views on issues that affect them.

The Digital Freedom Project’s president, John Ruddick, is a Libertarian Party politician in New South Wales. After the lawsuit became public, Communications Minister Anika Wells told Parliament the government would not shift its position in the face of legal threats. She said the government’s priority is supporting parents rather than platform operators.

The law, passed in November 2024, is supported by most Australians according to polling. The government says research links heavy social media use among young teens to bullying, misinformation and harmful body-image content.

Companies that fail to comply with the ban risk penalties of up to A$49.5 million. Lawmakers and tech firms abroad are watching how the rollout unfolds, as Australia’s approach is among the toughest efforts globally to restrict minors’ access to social platforms.

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Oakley Meta glasses launch in India with AI features

Meta is preparing to introduce its Oakley Meta HSTN smart glasses to the Indian market as part of a new effort to bring AI-powered eyewear to a broader audience.

A launch that begins on 1 December and places the glasses within a growing category of performance-focused devices aimed at athletes and everyday users who want AI built directly into their gear.

The frame includes an integrated camera for hands-free capture and open-ear speakers that provide audio cues without blocking outside sound.

These glasses are designed to suit outdoor environments, offering IPX4 water resistance and robust battery performance. Also, they can record high-quality 3K video, while Meta AI supplies information, guidance and real-time support.

Users can expect up to eight hours of active use and a rapid recharge, with a dedicated case providing an additional forty-eight hours of battery life.

Meta has focused on accessibility by enabling full Hindi language support through the Meta AI app, allowing users to interact in their preferred language instead of relying on English.

The company is also testing UPI Lite payments through a simple voice command that connects directly to WhatsApp-linked bank accounts.

A ‘Hey Meta’ prompt enables hands-free assistance for questions, recording, or information retrieval, allowing users to remain focused on their activity.

The new lineup arrives in six frame and lens combinations, all of which are compatible with prescription lenses. Meta is also introducing its Celebrity AI Voice feature in India, with Deepika Padukone’s English AI voice among the first options.

Pre-orders are open on Sunglass Hut, with broader availability planned across major eyewear retailers at a starting price of ₹ 41,800.

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Spain opens inquiry into Meta over privacy concerns

Prime Minister of Spain, Pedro Sánchez, has announced that an investigation will be launched against Meta following concerns over a possible large-scale violation of user privacy.

The company will be required to explain its conduct before the parliamentary committee on economy, trade and digital transformation instead of continuing to handle the issue privately.

Several research centres in Spain, Belgium and the Netherlands uncovered a concealed tracking tool used on Android devices for almost a year.

Their findings showed that web browsing data had been linked to identities on Facebook and Instagram even when users relied on incognito mode or a VPN.

The practice may have contravened key European rules such as the GDPR, the ePrivacy Directive, the Digital Markets Act and the Digital Services Act, while class action lawsuits are already underway in Germany, the US and Canada.

Pedro Sánchez explained that the investigation aims to clarify events, demand accountability from company leadership and defend any fundamental rights that might have been undermined.

He stressed that the law in Spain prevails over algorithms, platforms or corporate size, and those who infringe on rights will face consequences.

The prime minister also revealed a package of upcoming measures to counter four major threats in the digital environment. A plan that focuses on disinformation, child protection, hate speech and privacy defence instead of reactive or fragmented actions.

He argued that social media offers value yet has evolved into a space shaped by profit over well-being, where engagement incentives overshadow rights. He concluded that the sector needs to be rebuilt to restore social cohesion and democratic resilience.

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Smart glasses by Meta transform life for disabled users

Meta has presented a new generation of AI glasses designed to increase independence for people with disabilities. The devices support hands-free calls, messages and translations while offering voice-activated photography and video capture.

Users can rely on spoken prompts instead of phones when they want to explore their surroundings or capture important moments.

The glasses help blind and low-vision individuals identify objects, read documents and understand scenes through detailed AI descriptions. Meta partnered with the Blinded Veterans Association to produce a training guide that explains how to activate voice commands and manage daily tasks more easily.

Veterans Affairs rehabilitation centres have adopted the glasses to support people who need greater autonomy in unfamiliar environments.

Creators and athletes describe how the technology influences their work and daily activities. A filmmaker uses first-person recording and AI-assisted scene guidance to streamline production. A Paralympic sprinter relies on real-time updates to track workouts without pausing to check a phone.

Other users highlight how hands-free photography and environmental awareness allow them to stay engaged instead of becoming distracted by screens.

Meta emphasises its collaboration with disabled communities to shape features that reflect diverse needs. The company views AI glasses as a route to improved participation, stronger confidence and wider digital access.

An approach that signals a long-term commitment to wearable technology that supports inclusion in everyday life.

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Meta to block under-16 Australians from Facebook and Instagram early

Meta is beginning to block users in Australia who it believes are under 16 from using Instagram, Facebook, and Threads, starting 4 December, a week ahead of the government-mandated social media ban.

Last week, Meta sent in-app messages, emails and texts warning affected users to download their data because their accounts will soon be removed. As of 4 December, the company will deactivate existing accounts and block new sign-ups for users under 16.

To appeal the deactivation, targeted users can undergo age verification by providing a ‘video selfie’ to prove they are 16 or older, or by presenting a government-issued ID. Meta says it will ‘review and improve’ its systems, deploying AI-based age-assurance methods to reduce errors.

Observers highlight the risks of false positives in Meta’s age checks. Facial age estimation, conducted through partner company Yoti, has known margins of error.

The enforcement comes amid Australia’s world-first law that bars under-16s from using several major social media platforms, including Instagram, Snapchat, TikTok, YouTube, X and more.

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