European Cybersecurity Month (ECSM) 2025 has kicked off, with this year’s campaign centring on the growing threat of phishing attacks.
The initiative, driven by the EU Agency for Cybersecurity (ENISA) and the European Commission, seeks to raise awareness and provide practical guidance to European citizens and organisations.
Phishing is still the primary vector through which threat actors launch social engineering attacks. However, this year’s ECSM materials expand the scope to include variants like SMS phishing (smishing), QR code phishing (quishing), voice phishing (vishing), and business email compromise (BEC).
ENISA warns that as of early 2025, over 80 percent of observed social engineering activity involves using AI in their campaigns, in which language models enable more convincing and scalable scams.
To support the campaign, a variety of tiers of actors, from individual citizens to large organisations, are encouraged to engage in training, simulations, awareness sessions and public outreach under the banner #ThinkB4UClick.
A cross-institutional kick-off event is also scheduled, bringing together the EU institutions, member states and civil society to align messaging and launch coordinated activities.
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