Reach criticised over fake AI-generated adverts of Alex Jones and Rachel Reeves

The publisher Reach has faced criticism for running disturbing adverts on its WalesOnline app, featuring fake AI-generated images of TV presenter Alex Jones and Chancellor Rachel Reeves. The images, which showed both figures with visible blood and bruises, directed users to fake BBC News articles promoting cryptocurrency.

Users of the app expressed outrage at the adverts, with Cardiff council’s cabinet member for culture, Jennifer Burke, describing them as ‘disturbing’. She questioned whether the publisher had a duty to vet the content advertised on their platform. Other users criticised the ads, labelling them ‘dystopian’.

The adverts appeared among genuine news articles on the app, which is part of Reach’s operation in Wales. Reach also publishes major United Kingdom news outlets, including the Mirror and the Express.

Both Alex Jones and Rachel Reeves have been contacted for comment, and Reach has been asked to address the situation.

Telecom leaders urge policy reforms for India’s digital future

Telecom leaders emphasised the urgent need for policy reforms to secure India’s digital future at the India Mobile Congress. They highlighted critical issues such as data localisation, AI adoption, and the expansion of satellite services, thereby calling for immediate action to address these challenges.

Specifically, the chairman of Reliance Jio urged the government to expedite updates to the data centre policy to ensure that essential data remains within India. Moreover, he advocated for incentives for local companies to establish AI and machine learning data centres.

In addition to these points, the transformative potential of AI across sectors like manufacturing, agriculture, healthcare, and education was recognised, with leaders stressing the importance of rapid adoption to drive productivity and innovation. Furthermore, the chairman of Bharti Airtel underscored the necessity of expanding satellite services to bridge the digital divide, particularly in remote areas. He called for funding through the Universal Services Obligation Fund (USOF) to support this expansion.

In light of these discussions, the leaders also addressed the need for direct spectrum allocation methods for satellite broadband services under the new Indian telecom law, enhancing connectivity for urban and rural consumers.

Additionally, they emphasised the importance of securing investments to strengthen the industry’s competitiveness. For instance, the chairman of Vodafone Idea noted the company’s recent ₹18,000 crore fundraising aimed at enhancing service offerings through substantial agreements with network suppliers.

Lastly, the growing relevance of combating digital threats such as spam, fraud, and phishing scams was underscored. In this context, they advocated for collaboration with the government and regulatory bodies to implement innovative solutions and promote public awareness campaigns. These campaigns would educate users on identifying and avoiding scams, ultimately fostering a safer digital environment.

New Adobe AI prototype generates video sound effects

Adobe has revealed an experimental tool called Project Super Sonic, which uses AI to simplify the process of generating sound effects and background audio for video content. Introduced at Adobe’s MAX conference, the prototype allows users to create audio through text prompts, object recognition, or even by mimicking the desired sound with their own voice. This innovation aims to speed up and enhance the audio creation process, giving users more control over their video projects.

While generating sound from text isn’t new, Adobe’s approach goes further. With object recognition, users can click on a video frame, and the tool will generate relevant sound effects for that scene. However, the most impressive feature allows users to imitate sounds themselves, with the AI automatically creating the matching audio in sync with the video.

Although currently just a demo, Adobe’s track record suggests Project Super Sonic may soon find its way into popular tools like Adobe Premiere, offering creators an efficient way to elevate their videos with high-quality audio.

Japanese tech firms use AI to protect call centre staff

Japanese tech giants NTT Communications and SoftBank are developing AI-driven systems to support call centre employees dealing with abusive customers. NTT Communications has designed a support system that monitors interactions, providing operators with appropriate real-time responses. During a recent demonstration, the system suggested a response to a customer complaint, which was then confirmed as effective.

The technology aims to reduce the psychological stress faced by call centre staff, who often struggle to remain composed when confronted with aggressive callers. By providing quick and accurate responses, the system may also help calm upset customers, according to NTT Communications.

Meanwhile, SoftBank is working on an AI system that modifies the tone of customer voices during interactions, aiming to ease tensions. The company plans to launch this service by fiscal year 2025. These developments address the growing issue of ‘kasu-hara,’ or customer harassment, in Japan, where verbal abuse and demands for excessive apologies have led to mental health issues and job resignations among workers in service industries.

Microchip stocks tumble amid ASML’s weak forecast

Chip stocks took a sharp hit after ASML, a leading chip equipment maker, lowered its annual sales forecast due to weak demand for non-AI chips. This downturn raised concerns about the broader semiconductor market, even as AI-related chips remain in high demand. Nvidia, a major player in the AI chip sector, saw its stock drop 4.5%, erasing $158 billion in market value, while other key chipmakers like AMD, Intel, and Micron also saw declines.

ASML’s early results revealed a slowdown in bookings and delayed orders from logic chip manufacturers, as well as limited new capacity plans from memory chip makers. This caused US and Asian semiconductor stocks to slide, with the Philadelphia Semiconductor Index down nearly 5%. Despite growth in AI chips, the overall chip market remains under pressure, with many factories holding off on new equipment purchases as demand stabilises.

The chip industry had expanded rapidly during the pandemic, but now faces a period of slower recovery outside the AI segment. Adding to the uncertainty, US officials are considering restrictions on exporting AI chips to certain countries over national security concerns, further complicating the outlook for the sector.

AI-powered updates coming to Google’s Shopping tab

Google is enhancing its Shopping tab with AI, building on its previous integration of generative AI into Search in 2023. The company announced it will use AI technology to help users find products that match their specific needs. The update includes a new, personalised feed of shoppable products, offering a scrollable, TikTok-inspired design.

When users search for a product, an AI-generated brief will provide personalised tips and considerations based on their query. For example, if someone searches for a “men’s winter jacket for Seattle,” the AI might recommend prioritising water resistance for the rainy climate and suggest insulation types suitable for the milder temperatures.

Google’s AI will recommend relevant products, offering brief descriptions to explain why each item is a suitable choice. Users can browse categories like “Synthetic insulated winter jackets for Seattle” and use filters to refine their search based on specific sizes or local availability.

The personalised shopping feed will showcase products and videos tailored to user preferences, featuring items like Chelsea boots alongside YouTube Shorts with shopping tips. Google is positioning itself to compete with TikTok, which has gained traction in e-commerce. These new features will roll out in the US in the coming weeks, as Google combines its Shopping Graph with advanced Gemini models to enhance the user experience.

Unily launches Insight Center to streamline AI integration

Unily has introduced its new ‘Insight Center’, a platform designed to help large enterprises integrate and manage digital assistants and language models. The solution provides a central access point for multiple AI tools, streamlining their use across business functions like HR and customer service. It also ensures efficient governance and prioritises simplicity in its user experience.

At its annual event, Unite 24, Unily also announced the launch of ‘Unily Go’, a mobile app focused on improving engagement and communication for frontline workers. The app helps connect employees who don’t have access to desktop computers, offering secure messaging and personalised features to keep teams connected.

By partnering with industry leaders such as Microsoft and Workgrid, Unily ensures its platform offers a comprehensive and secure way for organisations to interact with the digital assistants of their choice. Unily Go, in particular, addresses the need for better communication tools for mobile workers in sectors like retail and manufacturing.

Both the Insight Center and Unily Go will become part of the Unily employee experience platform in 2025. The company plans to offer these features with white-labelling options so businesses can align the tools with their corporate branding.

Nvidia poised to overtake Apple’s top spot in market value

Nvidia’s shares reached a record high on Monday, pushing the AI chipmaker closer to overtaking Apple as the most valuable company in the world. Closing at $138.07, Nvidia’s stock surged 2.4%, driven by investor optimism around demand for both current and future AI processors. The company’s market value now stands at $3.39 trillion, just shy of Apple’s $3.52 trillion.

The fierce competition among leading tech firms has propelled Nvidia to become Wall Street’s biggest success story in the AI race. In June, the company briefly held the title of the world’s most valuable firm before being overtaken by Microsoft. Analysts from TD Cowen highlighted how major AI players face constant pressure to invest, fearing the risk of falling behind in the fast-evolving sector.

Nvidia has been working to meet increasing demand, despite delays in its upcoming Blackwell chip production. The company confirmed that production was postponed until the fourth quarter, although customers remain eager to purchase the current generation of chips. TD Cowen maintained Nvidia as its ‘Top Pick’, with a $165 price target, citing the ongoing demand for its processors.

As Apple and Microsoft also recorded gains, Nvidia, Apple, and Microsoft now account for nearly a fifth of the S&P 500’s total weight. Taiwan Semiconductor, which manufactures Nvidia’s processors, is expected to report a 40% rise in profits later this week, further reflecting the soaring demand for AI technology. Nvidia’s revenue is projected to more than double to approximately $126 billion this year, supported by spending on AI data centres.

Legal tech firm DISCO launches AI platform across Europe

CS Disco, Inc. has officially launched its AI-driven Cecilia platform in the European Union and the United Kingdom. The Cecilia AI Platform helps legal professionals review large datasets faster, allowing for quicker identification and analysis of crucial documents. The platform offers tools like Cecilia Q&A, which answers fact-based questions from a user’s document set, streamlining the review process.

The company’s generative AI capabilities are designed to boost efficiency in legal work, with features such as single document Q&A and document summaries helping attorneys quickly navigate complex or lengthy documents. The platform also supports documents in multiple languages, offering significant time savings compared to traditional methods.

Early adopters in the United States have already reported success with Cecilia’s tools, praising their speed and accuracy. CS Disco is focusing on enabling legal teams to handle large volumes of data with greater precision, as it expands its services to the European market.

The Cecilia platform is expected to grow further, with additional AI features planned for release in the EU and UK by 2025. DISCO aims to continue its role as a leader in AI-enabled legal technology, improving outcomes for clients across different markets.

Firefly Video Model: Adobe’s new AI tool to generate videos from text

Adobe has launched its Firefly Video Model, an AI tool that generates video from text prompts, stepping into the growing competition in generative AI for film and television production. This move positions Adobe alongside rivals like OpenAI, ByteDance, and Meta Platforms, all of whom have recently released similar video tools.

Adobe, however, distinguishes itself by training its models on data it owns the rights to, ensuring the generated content can be legally used for commercial purposes. While a general release date is not confirmed, Adobe has begun offering access to those who signed up for the waiting list.

Although no customers have been announced for the video tool, Gatorade is using Adobe’s image generation model to create custom bottle designs, and Mattel has applied the technology in designing packaging for its Barbie dolls. Adobe has geared its video tools towards creators, making them user-friendly for everyday video production.

Ely Greenfield, Adobe’s chief technology officer for digital media, highlighted that the focus is on ensuring the AI understands key video production concepts like camera angles and motion, allowing it to seamlessly blend with conventional footage.