Adobe Firefly Video Model to enter beta this year
The Generative Extend feature in Adobe Premiere Pro can extend video clips by generating content to fill gaps, enhancing editing capabilities.
Adobe has announced the upcoming release of a generative AI-powered video creation tool named Adobe Firefly Video Model. Scheduled for a limited beta release later this year, this tool will extend Adobe’s Firefly suite, which currently includes applications for generating still images and designs. The new model will allow users to create a five-second video clip from a single text or image prompt, with options to specify camera angles, motion, and zoom.
The introduction of this tool marks Adobe’s entry into the competitive AI video generation market, which already features offerings from companies like OpenAI and Stability AI. Adobe aims to differentiate itself by focusing on quality and user-guided prompt understanding, addressing specific needs of videographers.
Adobe assures that the model is trained exclusively on public domain or licensed content from its Adobe Stock database, which includes 400 million curated images and videos, avoiding any intellectual property issues. Additionally, Adobe is launching Generative Extend, a feature for Premiere Pro that extends video clips by generating content to fill gaps.
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