Adobe introduces generative AI in Illustrator and Photoshop

Adobe has announced new AI-powered tools being added to their software, aimed at enhancing creative workflows. The latest Firefly Vector AI model, available in public beta, introduces features like Generative Shape Fill, allowing users to add detailed vectors to shapes through text prompts. The Text to Pattern beta feature and Style Reference have also been improved, enabling scalable vector patterns and outputs that mirror existing styles.

Illustrator’s update includes a Dimension tool for automatic sizing information, a Mockup feature for 3D product previews, and Retype for converting static text in images into editable text. Photoshop enhancements feature the Generate Image tool, now generally available on desktop and web apps, and the Enhance Detail feature for sharper, more detailed large images. The Selection Brush tool is also now generally available, making object selection easier.

Adobe continues to expand its AI capabilities, with recent hires for generative AI research roles in India. Despite some backlash from creative professionals concerned about job automation, Adobe emphasizes that its AI tools aim to amplify human creativity. The company has also responded to ethical concerns, such as removing AI imitations following a complaint from the Ansel Adams estate.

“Our goal is to empower all creative professionals to realize their creative visions,” said Deepa Subramaniam, Adobe Creative Cloud’s vice president of product marketing. The company remains committed to using generative AI to support and enhance creative expression rather than replace it.