ByteDance unveils new AI video app

Chinese internet technology company ByteDance has launched an AI video app named Jimeng AI, developed by its subsidiary Faceu Technology. Move like this one places ByteDance in direct competition with other Chinese tech firms and OpenAI, known for its ChatGPT model. The app, available on Apple’s App Store in China, was released on Android on 31 July.

Since the introduction of OpenAI’s Sora text-to-video model in February, several Chinese companies have developed similar tools. Kuaishou recently launched its Kling AI model globally, requiring only an email for registration. Additionally, Chinese AI startup Zhipu AI released its Ying model, followed closely by another startup, Shengshu, with its Vidu app.

Jimeng AI, operated under ByteDance’s Jianying business known for its CapCut app, offers users the ability to create AI-generated videos based on text prompts. Subscriptions are priced at 69 yuan monthly, 79 yuan for a single month, or 659 yuan annually, providing users with up to 168 AI videos per month.

This latest development signifies ByteDance’s commitment to expanding its AI capabilities and competing in the burgeoning text-to-video market. With the increasing interest in AI video generation, more companies are expected to introduce similar models to capture a share of this innovative market.