Meta

AR studio closed as Meta prioritises AI and metaverse

Meta Platforms has announced plans to shut down its augmented reality studio, Meta Spark, which allowed third-party creators to design custom effects for Instagram and Facebook. The platform will close on 14 January, removing third-party AR effects such as filters, masks, and 3D objects created using the studio. However, their first-party AR effects will remain on its platforms, including Instagram, Facebook, and Messenger.

The decision aligns with Meta’s broader strategy to prioritise investments in AI and the metaverse, a virtual environment the company views as the future of the internet. In a blog post, the company confirmed that resources would now focus on developing the next generation of experiences, particularly in new factors like AR glasses. The shift in strategy has left many third-party creators, who relied on Meta Spark, searching for alternatives.

Many creators have expressed disappointment at the platform’s closure, with some considering moving to other AR creation tools like Snapchat’s Lens Studio or Unity. Despite the discontinuation, the tech giant reassured users that existing reels and stories featuring third-party AR effects will remain accessible. However, the Meta Spark Hub and studio files will no longer be available after the shutdown.

In recent months, the company has also announced the phasing out of other projects, such as its work-focused Workplace app, which will cease customer operation by June 2026. The company’s strategic focus on AI and emerging technologies reflects its ongoing efforts to redefine its core business in an increasingly competitive tech landscape.

Meta partners with Sage for geothermal power in the US

Meta Platforms has partnered with Sage Geosystems to source geothermal energy for its US data centres. The agreement supports the company’s expanding AI infrastructure, which demands noteworthy power. However, the initial phase of the 150-megawatt project, expected to be operational by 2027, will significantly boost the use of geothermal energy in the United States. While the exact location remains undecided, it will be east of the Rocky Mountains.

The deal aligns with the Biden administration’s push for clean energy investments from tech giants as they face growing electricity demands driven by AI advancements. Adopting AI technologies, particularly generative AI, is fuelling a rapid increase in electricity consumption, potentially complicating efforts to decarbonise the power sector by 2035. The Sage project represents Meta’s largest foray into renewable energy, a strategic move to manage rising infrastructure costs.

Sage Geosystems, a Houston-based startup, is pioneering next-generation geothermal technology that can be deployed in more locations than traditional methods. The company, supported by oil and gas firms Chesapeake Energy and Nabors Industries, validated its technology just two years ago, marking a significant step forward in the renewable energy sector.

Meta has been aggressively upgrading and expanding its infrastructure to support AI developments, substantially increasing expenses. With capex projected to reach up to $40 billion in 2024, the company expects infrastructure costs to remain a major expense driver in the coming years.

Zuckerberg alleges Biden admin pressured Meta on COVID censorship

Meta Platforms CEO Mark Zuckerberg has disclosed in a recent letter that senior Biden administration officials pressured his company to censor COVID-19 content during the pandemic. The letter, sent on 26 August to the US House Judiciary Committee, reveals Zuckerberg’s regret over not publicly addressing this pressure sooner and his acknowledgement of questionable content removal decisions made by Meta.

You can read the letter by clicking on X post

Zuckerberg detailed in the letter that, in 2021, the White House and other Biden administration officials exerted considerable pressure on Meta to suppress certain COVID-19-related content, including humour and satire. According to Zuckerberg, this pressure led to frustration when Meta did not fully comply.

The letter, which the Judiciary Committee on Facebook shared, highlights Zuckerberg’s criticism of the government’s actions. He expressed regret for not being more vocal about the situation and reflected on the decisions made with the benefit of hindsight.

The White House and Meta have not commented on the matter outside regular business hours. The Judiciary Committee, led by Chairman Jim Jordan, has labelled the letter a ‘big win for free speech,’ noting Zuckerberg’s admission that Facebook censored some content.

Additionally, Zuckerberg announced that he would refrain from contributing to electoral infrastructure for the upcoming presidential election. The approach follows his controversial $400 million donation in 2020 through his Chan Zuckerberg Initiative, which faced criticism and legal challenges from some groups who perceived it as partisan.

Former Meta executive joins OpenAI to lead key initiatives

OpenAI has appointed a former Meta executive, Irina Kofman, as head of strategic initiatives. The recruiting of the new entry follows a series of high-profile hires from major tech firms as OpenAI expands. Kofman, who worked on generative AI for five years at Meta, will report directly to Mira Murati, OpenAI’s chief technology officer.

Kofman’s role at OpenAI will involve addressing critical areas such as AI safety and preparedness. Her appointment is part of a broader strategy by OpenAI to bring in seasoned professionals to navigate the competitive landscape, which includes rivals like Google and Meta.

In recent months, OpenAI has also brought in other prominent figures from the tech industry. These include Kevin Weil, a former Instagram executive now serving as chief product officer, and Sarah Friar, the former CEO of Nextdoor, who has taken on the role of chief financial officer.

Meta has yet to comment on Kofman’s departure. The company increasingly relies on AI to enhance its advertising business, using the technology to optimise ad placements and provide marketers with tools for better campaign design.

Meta uncovers hack attempts on US officials’ WhatsApp accounts

Meta recently announced that it had detected attempts to hack WhatsApp accounts belonging to US officials from both the Biden and Trump administrations. The company linked these efforts to an Iranian hacker group, APT42, which has previously been connected to breaches in the Trump campaign. Meta described the attempts as a small-scale operation using social engineering tactics, where hackers posed as technical support from major companies like AOL, Google, Yahoo, and Microsoft.

After users flagged these suspicious activities, Meta blocked the accounts and confirmed that none of the targeted WhatsApp accounts had been compromised. The company explained that APT42 is known for deploying surveillance software on victims’ mobile devices, enabling them to access calls and text messages and even activate cameras and microphones without detection.

These hacking attempts are reportedly part of a broader campaign targeting US presidential campaigns earlier this month, just ahead of the upcoming presidential election. While Meta did not disclose the identities of those targeted, it indicated that the hackers focused on political and diplomatic figures, as well as business leaders from several countries, including the US, UK, Israel, the Palestinian territories, and Iran.

Meta’s findings underscore the ongoing risks of cyber-attacks targeting political figures and highlight the need for increased vigilance as the US heads into a critical election period.

Meta alters data use policy after CMA approval

Britain’s competition watchdog has approved Meta’s new approach to handling advertisers’ data on its platform. Previously under scrutiny for potentially unfair practices, the tech giant had initially allowed advertisers to opt out of using their data to enhance Facebook Marketplace. However, Meta has now gone further, ensuring that none of the data from advertisers on Facebook Marketplace will be used to improve the e-commerce platform, removing the need to opt in or out.

The UK’s Competition and Markets Authority (CMA), which began investigating Meta in 2021, has confirmed that these changes surpass the original commitments and do not disadvantage advertisers. The inquiry initially focused on whether Meta had an unfair edge in sectors like online classified ads and dating due to its data practices.

The decision follows a broader trend of tech companies, like Amazon, making adjustments to ensure fair competition. Last year, Amazon agreed not to use marketplace data from competing sellers to create a level playing field for third-party vendors.

Meta disrupts Russia’s AI-driven misinformation campaigns

According to a Meta security report, Russia’s use of generative AI in online deception campaigns could have been more effective. Meta, the parent company of Facebook and Instagram, reported that while AI-powered tactics offer some productivity and content-generation gains for malicious actors, they have yet to advance these efforts significantly. Despite growing concerns about generative AI being used to manipulate elections, Meta has successfully disrupted such influence operations.

The report highlights that Russia remains a leading source of ‘coordinated inauthentic behaviour’ on social media, particularly since its invasion of Ukraine in 2022. These operations have primarily targeted Ukraine and its allies, with expectations that as the US election nears, Russia-backed campaigns will increasingly attack candidates who support Ukraine. Meta’s approach to detecting these campaigns focuses on account behaviour rather than content alone, as influence operations often span multiple online platforms.

Meta has observed that posts on X are sometimes used to bolster fabricated content. While Meta shares its findings with other internet companies, it notes that X has significantly reduced its content moderation efforts, making it a haven for disinformation. Researchers have also raised concerns about X, now owned by Elon Musk, being a platform for political misinformation. Musk, who supports Donald Trump, has been criticised for using his influence on the platform to spread falsehoods, including sharing an AI-generated deepfake video of Vice President Kamala Harris.

New sticker options on WhatsApp with AI and GIPHY

WhatsApp is expanding its sticker options, offering users more ways to express themselves through its platform. Despite the availability of hundreds of emojis and sticker packs, many users may struggle to find the perfect expression for their emotions. To address this, WhatsApp has integrated AI and GIPHY, enhancing the experience.

Users can now access an extensive collection by tapping the sticker icon and searching with text or emojis. Additionally, WhatsApp allows users to create custom ones from their existing images. By simply opening a photo, the app automatically removes the background, leaving only the subject for further customisation.

They can be cropped, drawn upon, and decorated before being saved automatically in the sticker section. WhatsApp now lets users preview and reorganize packs by dragging them within the sticker tray, offering greater control over their collection.

These updates are set to make messaging on WhatsApp more dynamic and personal, giving users a broader range of tools to express themselves creatively.

Meta welcomes Instagram’s return in Turkey

Meta Platforms announced that access to Instagram in Turkey has been restored after a nine-day block. The social media giant expressed its satisfaction with the platform being operational again and confirmed ongoing discussions with Turkish authorities regarding content that violates its policies. Meta emphasised its commitment to removing content related to dangerous organisations and individuals while applying allowances for newsworthy content where appropriate.

The Turkish government had blocked Instagram on 2 August, citing the platform’s failure to comply with local laws. The ban was linked to allegations that Instagram had restricted posts expressing condolences over the assassination of Ismail Haniyeh, a leader of the Palestinian militant group Hamas. The block led to significant protests from users and businesses reliant on the platform. Meta clarified that it did not change its policies but agreed to reassess its actions concerning policy-violating content in Turkey.

Turkey, which ranks fifth globally in Instagram usage with over 57 million users, saw the platform reinstated after Meta’s assurances to cooperate with Turkish authorities. Despite the platform’s return, tensions remain, highlighted by the recent arrest of a woman who criticised the Instagram ban.

Polish billionaire couple targets Meta in fake Ad lawsuit

Polish billionaire Rafal Brzoska and his wife plan to take legal action against Meta, the parent company of Facebook and Instagram, due to fake advertisements circulating on these platforms. These ads falsely feature Brzoska’s image and spread misinformation about his wife. The couple has yet to decide where to file the lawsuit, which is part of a broader effort to hold Meta accountable for allowing such ads to persist even after being alerted to the issue.

Brzoska, known for founding the Polish parcel locker company InPost, stated that he first notified Meta about the problem in early July but has yet to see a resolution. He and his wife are considering various legal jurisdictions, including possibly filing a lawsuit in the United States if they don’t see action in Europe. They intend to demand that Meta cease profiting from misleading content that infringes on their rights and seek substantial compensation, which they plan to donate to charity.

The situation has prompted action from the President of the Personal Data Protection Office in Poland, who recently mandated that Meta Platforms Ireland Limited stop displaying false advertisements featuring the Brzoskas on Facebook and Instagram in Poland for three months.

A Meta spokesperson responded that the company removes false ads when discovered and collaborates with local authorities to combat scammers. They acknowledged the ongoing challenge of scammers who constantly adapt to evade detection, reaffirming their commitment to working with businesses, local governments, and law enforcement to address these issues.

Diplo chatbot can make mistakes. Consider checking important information.