Meta’s AI gains momentum in India

Meta CFO Susan Li highlighted during the second-quarter earnings call that India has become the largest market for Meta AI usage despite launching the product only a few months ago.
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Meta’s AI ambitions have received a significant boost from WhatsApp’s 500 million users in India. During Meta’s second-quarter earnings call, CFO Susan Li highlighted that India has become the largest market for Meta AI usage, a remarkable achievement given the product’s recent launch. Users in India have generated billions of queries, showing high engagement and retention, particularly on WhatsApp.

Meta AI was initially launched in the US and expanded to India and over a dozen other countries with the upgraded Llama 3 model. Despite initial cultural challenges, such as generating images and jokes that were culturally insensitive, Meta has adjusted its algorithm to suit the Indian market better. Additionally, the AI now supports multiple languages beyond English, including Hindi and Spanish, broadening its accessibility.

CEO Mark Zuckerberg emphasised the increasing computational demands for future AI models, stating that training the upcoming Llama 4 model would require nearly ten times the computing power used for Llama 3 and so demonstrating Meta’s commitment to advancing its AI capabilities.

Apart from AI, Meta’s social networks also show promise. The Threads platform is nearing 200 million users, and Facebook usage among young adults in the US is rising, indicating continued growth and engagement across Meta’s suite of products.