Meta negotiates celebrity voices for AI
Hollywood’s top talent agencies are involved in these negotiations, which could see Meta paying millions of dollars in fees if agreements are reached.
According to the New York Times, Meta is negotiating with actors such as Awkwafina, Judi Dench and influencers to use their voices for its MetaAI digital assistant. The social media giant is also in talks with comedian Keegan-Michael Key and other celebrities, with Hollywood’s top talent agencies involved in the negotiations.
On Wednesday, Meta announced its commitment to significant spending on AI infrastructure. Like many tech companies, Meta has invested billions in its data centres to leverage the generative AI boom.
While it’s unclear which celebrities might finalise deals, reports suggest Meta could pay millions in fees to secure their voices. Meta did not comment on these discussions.
About author
DW Team
The GIP Digital Watch Observatory team, consisting of over 30 digital policy experts from around the world, excels in the fields of research and analysis on digital policy issues. The team is backed by the creative prowess of Creative Lab Diplo and the technical expertise of the Diplo tech team.