In 2025, nearly a third of people aged 16–74 across the European Union reported using generative AI tools, according to Eurostat. Most respondents used AI for personal tasks, while fewer applied it for work or education.
The survey data illustrate how generative AI is becoming a part of daily life for millions of Europeans, offering new ways to interact with technology and access creative tools that were once limited to specialists.
Generative AI tools are capable of producing new content, including text, images, videos, programming code, or other forms of data, based on patterns learned from existing examples. Users provide input or prompts, such as instructions or questions, which the AI then uses to generate tailored outputs.
This accessibility is helping people across the EU experiment with technology for both practical and recreational purposes, from drafting documents to designing visuals or exploring creative ideas, demonstrating the growing influence of AI on digital culture and personal productivity.
Adoption of generative AI varies significantly across the EU. Denmark, Estonia, and Malta recorded the highest usage, with nearly half of residents actively engaging with these tools, while Romania, Italy, and Bulgaria showed the lowest uptake, with fewer than a quarter of the population using AI.
These differences may reflect variations in digital infrastructure, education, and public awareness, as well as cultural attitudes toward emerging technologies.
Overall, the Eurostat data provide a snapshot of a digital landscape in transition, reflecting how Europeans are adapting to a new era of intelligent technology.
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