AI-powered tools are adding new features to long-running Santa Tracker services used by families on Christmas Eve. Platforms run by NORAD and Google allow users to follow Father Christmas’s journey through their Santa Tracker tools, which also introduce interactive and personalised digital experiences.
NORAD’s Santa Tracker, first launched in 1955, now features games, videos, music, and stories in addition to its live tracking map. This year, the service introduced AI-powered features that generate elf-style avatars, create toy ideas, and produce personalised holiday stories for families.
The Santa Tracker presents Santa’s journey on a 3D globe built using open-source mapping technology and satellite imagery. Users can also watch short videos on Santa Cam, featuring Santa travelling to destinations around the world.
Google’s rendition offers similar features, including a live map, estimated arrival times, and interactive activities available throughout December. Santa’s Village includes games, animations, and beginner-friendly coding activities designed for children.
Google Assistant introduces a voice-based experience to its service, enabling users to ask about Santa’s location or receive updates from the North Pole. Both platforms aim to blend tradition with digital tools to create a seamless and engaging holiday experience.
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