Instacart deepens partnership with OpenAI for real-time AI shopping
A strengthened partnership between OpenAI and Instacart allows ChatGPT to guide users through planning, selecting and paying for groceries through Instacart without any platform switching.
OpenAI and Instacart are expanding their longstanding collaboration by introducing a fully integrated grocery shopping experience inside ChatGPT.
Users can receive meal inspiration, browse products and place orders in one continuous conversation instead of switching across separate platforms.
A service that brings together Instacart’s real-time retail network with OpenAI’s most advanced models to produce an experience that feels like a direct link between a simple request and completed delivery.
The Instacart app becomes the first service to offer a full checkout flow inside ChatGPT by using the Agentic Commerce Protocol. When users mention food, ingredients or recipe ideas, ChatGPT can surface the app immediately.
Once the user connects an Instacart account, the system selects suitable items from nearby retailers and builds a complete cart that can be reviewed before payment. Users then pay securely inside the chat while Instacart manages collection and delivery through its established network.
The update also reflects broader cooperation between the two companies. Instacart continues to rely on OpenAI APIs to support personalised suggestions and real time guidance across its customer experience.
ChatGPT Enterprise assists internal teams, while Codex powers an internal coding agent that shortens development cycles instead of slowing them down with manual tasks. The partnership builds on Instacart’s early involvement in the Operator research preview, where it helped refine emerging agentic technologies.
A renewed partnership that strengthens OpenAI’s growing enterprise ecosystem. The company already works with major global brands across sectors such as retail, financial services and telecommunications.
The Instacart integration offers a view of how conversational agents may act as a bridge between everyday intent and immediate real-world action.
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