UNESCO’s Regional Office for East Asia has launched a global call for good practice cases on how AI and design are being used to support culture, creativity, education, sustainability and social inclusion.
The call invites submissions from organisations, institutions, practitioners, educators and innovators using AI together with design approaches to create positive outcomes in cultural and creative sectors. UNESCO says the initiative is looking for practical examples that support culture, creativity, livelihoods, learning, sustainability and social inclusion.
The call focuses on four thematic areas: cultural heritage protection, documentation and interpretation; cultural tourism and visitor experience design; fashion and creative industry innovation; and design education and capacity development.
Selected projects may receive UNESCO recognition, be included in a publication or catalogue, participate in exhibitions or showcases, receive invitations to talks or events, and gain visibility through UNESCO communication channels.
The initiative reflects growing international interest in how AI can support creative and cultural sectors beyond industrial productivity. UNESCO’s framing places design principles such as inclusion, accessibility, cultural relevance and people-centred use at the centre of responsible AI deployment in cultural and educational contexts.
Submissions are open until 15 June 2026, with selected cases scheduled to be announced on 15 July 2026. Applications may be submitted in English or Chinese and are expected to demonstrate practical examples of AI supporting learning, livelihoods, creativity or sustainable development through design-oriented approaches.
Why does it matter?
The call points to a wider effort to shape AI use in culture and creativity around public value rather than solely on automation. By focusing on heritage, tourism, fashion and design education, UNESCO is encouraging examples where AI supports local knowledge, creative livelihoods, cultural access and inclusive innovation.
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