Santander expands AI-first strategy with OpenAI

Santander is accelerating its AI-first transformation through a new partnership with OpenAI, aiming to embed intelligent technology into every part of the bank.

Over the past two months, ChatGPT Enterprise has been rolled out to nearly 15,000 employees across Europe and the Americas, with plans to double that number by year-end. The move forms part of a broader ambition to become an AI-native institution where all decisions and processes are data-driven.

The bank will plan a mandatory AI training programme for all staff from 2026, with a focus on responsible use, and expects to scale agentic AI to enable fully conversational banking.

Santander says its AI initiatives saved over €200 million last year. In Spain alone, speech analytics now handles 10 million calls annually, automatically updating CRM records and freeing more than 100,000 work hours. Developer productivity has risen by up to 30% on some tasks.

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