Apple develops smart search engine to rival ChatGPT

The new AI team aims to embed smart search into Siri, Safari, and Spotlight across Apple’s ecosystem.
Siri’s delayed upgrade signals Apple’s shift to internal AI development after relying on OpenAI’s tools.

Apple is developing its AI-powered answer engine to rival ChatGPT, marking a strategic turn in its company’s AI approach. The move comes as Apple aims to close the gap with competitors in the fast-moving AI race.

A newly formed internal team, Answers, Knowledge and Information, is working on a tool to browse the web and deliver direct responses to users.

Led by former Siri head Robby Walker, the project is expected to expand across key Apple services, including Siri, Safari and Spotlight.

Job postings suggest Apple is recruiting talent with search engine and algorithm expertise. CEO Tim Cook has signalled Apple’s willingness to acquire companies that could speed up its AI progress.

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