Santander expands Openbank in Mexico
Openbank, part of Santander, has launched in Mexico, bringing a digital-first approach to banking.
Santander has introduced its digital bank, Openbank, in Mexico, marking a significant move into the country’s fast-growing fintech market. The launch includes a website and mobile app, offering a fully digital banking experience. Customers on the pre-registered waiting list are the first to gain access.
Openbank, already operational in Spain, Germany, Portugal, and the Netherlands, is Europe’s largest digital bank by deposits. The Mexican rollout capitalises on a growing demand for digital financial services, particularly among the unbanked population and dissatisfied traditional banking clients.
The service includes a savings account offering a competitive 12.5% annual return, aligning with local fintech trends led by rivals like Nubank. Openbank’s head, Petri Nikkila, emphasised the potential for digital banking in Mexico, aiming to attract customers seeking competitive financial products.
Santander plans to expand Openbank’s offerings in the coming months, introducing new products and services to enhance its foothold in Mexico’s competitive fintech sector.
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