The opening day of Viva Technology 2026 in Paris highlighted the growing influence of AI, with discussions focusing on execution, digital sovereignty and the infrastructure needed to support rapid technological change.
Jeff Bezos introduced Prometheus, an AI venture focused on physical engineering applications, while consultancy McKinsey & Company reported that 80% of large businesses now invest in AI, although only 6% report a measurable impact on profits.
The event also highlighted Europe’s ambition to strengthen its technology ecosystem and reduce strategic dependencies in key digital sectors. European Commission Executive Vice President Henna Virkkunen outlined initiatives aimed at expanding semiconductor production, increasing data centre capacity and supporting open-source technologies across Europe.
Alongside the conference, French startup Fairpatterns was selected to represent France at the Startup World Cup in November of this year, where participants will compete for a US$1 million investment prize. The event highlighted the strength of the French startup ecosystem in Paris.
Why does it matter?
VivaTech is one of Europe’s most influential technology events and provides a useful snapshot of emerging priorities in the global digital economy. The strong focus on AI execution rather than experimentation reflects a broader shift from testing AI technologies to generating measurable business and economic value from them.
The discussions also underscore the growing importance of digital sovereignty. As governments and businesses invest in AI, semiconductors, cloud infrastructure and data centres, competitiveness is increasingly linked to control over critical digital capabilities. The event highlights how Europe is seeking to strengthen its technological position while ensuring that innovation is supported by the infrastructure and investment needed to scale advanced technologies.
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