Google unveils smarter AI Mode for visual searches
Powered by Gemini 2.5, Google’s AI Mode enhances visual search with detailed image analysis and intuitive refinements.
Google’s upgraded AI Mode in Google Search now supports conversational queries and image uploads, delivering highly relevant visual results. Launched in the US in English, the feature allows users to refine searches naturally, perfect for finding inspiration or specific items effortlessly.
AI Mode simplifies shopping; users describe items like ‘barrel jeans, not too baggy,’ to get tailored, shoppable results. Google’s Shopping Graph, boasting over 50 billion product listings, provides details like reviews, deals, and availability, with 2 billion listings refreshed hourly.
The update harnesses Gemini 2.5’s advanced multimodal capabilities and a ‘visual search fan-out’ technique, enabling deeper image analysis. The approach identifies subtle details and secondary objects, ensuring results align closely with the user’s intent and the image’s full context.
On mobile, users can dive deeper by searching within specific images, asking follow-up questions to explore creative ideas or pinpoint exact items. The intuitive experience transforms how users seek inspiration or shop online, making searches more natural and precise.
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