Future of work

Noyb study points to demand for tracking-free option

A new study commissioned by noyb reports that most users favour a tracking-free advertising option when navigating Pay or Okay systems. Researchers found low genuine support for data collection when participants were asked without pressure.

Consent rates rose sharply when users were presented only with payment or agreement to tracking, leading most to select consent. Findings indicate that the absence of a realistic alternative shapes outcomes more than actual preference.

Introduction of a third option featuring advertising without tracking prompted a strong shift, with most participants choosing that route. Evidence suggests users accept ad-funded models provided their behavioural data remains untouched.

Researchers observed similar patterns on social networks, news sites and other platforms, undermining claims that certain sectors require special treatment. Debate continues as regulators assess whether Pay or Okay complies with EU data protection rules such as the GDPR.

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Japan aims to boost public AI use

Japan has drafted a new basic programme aimed at dramatically increasing public use of AI, with a target of raising utilisation from 50% to 80%. The government hopes the policy will strengthen domestic AI capabilities and reduce reliance on foreign technologies.

To support innovation, authorities plan to attract roughly ¥1 trillion in private investment, funding research, talent development and the expansion of AI businesses into emerging markets. Officials see AI as a core social infrastructure that supports both intellectual and practical functions.

The draft proposes a unified AI ecosystem where developers, chip makers and cloud providers collaborate to strengthen competitiveness and reduce Japan’s digital trade deficit. AI adoption is also expected to extend across all ministries and government agencies.

Prime Minister Sanae Takaichi has pledged to make Japan the easiest country in the world for AI development and use. The Cabinet is expected to approve the programme before the end of the year, paving the way for accelerated research and public-private investment.

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UK lawmakers push for binding rules on advanced AI

Growing political pressure is building in Westminster as more than 100 parliamentarians call for binding regulation on the most advanced AI systems, arguing that current safeguards lag far behind industry progress.

A cross-party group, supported by former defence and AI ministers, warns that unregulated superintelligent models could threaten national and global security.

The campaign, coordinated by Control AI and backed by tech figures including Skype co-founder Jaan Tallinn, urges Prime Minister Keir Starmer to distance the UK from the US stance against strict federal AI rules.

Experts such as Yoshua Bengio and senior peers argue that governments remain far behind AI developers, leaving companies to set the pace with minimal oversight.

Calls for action come after warnings from frontier AI scientists that the world must decide by 2030 whether to allow highly advanced systems to self-train.

Campaigners want the UK to champion global agreements limiting superintelligence development, establish mandatory testing standards and introduce an independent watchdog to scrutinise AI use in the public sector.

Government officials maintain that AI is already regulated through existing frameworks, though critics say the approach lacks urgency.

Pressure is growing for new, binding rules on the most powerful models, with advocates arguing that rapid advances mean strong safeguards may be needed within the next two years.

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Polish parliament upholds presidential veto on crypto bill

Poland’s Sejm has upheld President Karol Nawrocki’s veto of the cryptoassets bill, blocking plans to place the digital asset market under the Financial Supervision Authority in line with EU MiCA rules. The attempt to override the veto failed to reach the required three-fifths majority.

Prime Minister Donald Tusk condemned the decision, warning that gaps in regulation leave parts of the cryptocurrency sector exposed to influence from Russian and Belarusian actors, organised crime groups and foreign intelligence networks.

He argued that the bill would have strengthened national security by giving authorities better tools to oversee risky segments of the market.

The president’s advisers defended the veto as protection against excessive, unclear regulation and accused the government of framing the vote as a false choice involving criminal groups.

President Nawrocki later disputed the government’s claims of foreign intelligence threats, saying no such warnings were raised during earlier consultations.

Tusk vowed to submit the bill again, insisting that swift regulation is essential to safeguard Poland’s financial system. He stated that further delays pose unnecessary risks and urged the opposition and the president to reconsider their stance.

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Starlink gains ground in South Korea’s telecom market

South Korea has gained nationwide satellite coverage as Starlink enters the market and expands the country’s already advanced connectivity landscape.

The service offers high-speed access through a dense LEO network and arrives with subscription options for households, mobile users and businesses.

Analysts see meaningful benefits for regions that are difficult to serve through fixed networks, particularly in mountainous areas and offshore locations.

Enterprise interest has grown quickly. Maritime operators moved first, with SK Telink and KT SAT securing contracts as Starlink went live. Large fleets will now adopt satellite links for navigation support, remote management and stronger emergency communication.

The technology has also reached the aviation sector as carriers under Hanjin Group plan to install Starlink across all aircraft, aiming to introduce stable in-flight Wi-Fi from 2026.

Although South Korea’s fibre and 5G networks offer far higher peak speeds, Starlink provides reliability where terrestrial networks cannot operate. Industry observers expect limited uptake from mainstream households but anticipate significant momentum in maritime transport, aviation, construction and energy.

An expansion in South Korea that marks one of Starlink’s most strategic Asia-Pacific moves, driven by industrial demand and early partnerships.

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EU ministers call for faster action on digital goals

European ministers have adopted conclusions aimed to boosting the Union’s digital competitiveness, urging quicker progress toward the 2030 digital decade goals.

Officials called for stronger digital skills, wider adoption of technology, and a framework that supports innovation while protecting fundamental rights. Digital sovereignty remains a central objective, framed as open, risk-based and aligned with European values.

Ministers supported simplifying digital rules for businesses, particularly SMEs and start-ups, which face complex administrative demands. A predictable legal environment, less reporting duplication and more explicit rules were seen as essential for competitiveness.

Governments emphasised that simplification must not weaken data protection or other core safeguards.

Concerns over online safety and illegal content were a prominent feature in discussions on enforcing the Digital Services Act. Ministers highlighted the presence of harmful content and unsafe products on major marketplaces, calling for stronger coordination and consistent enforcement across member states.

Ensuring full compliance with EU consumer protection and product safety rules was described as a priority.

Cyber-resilience was a key focus as ministers discussed the increasing impact of cyberattacks on citizens and the economy. Calls for stronger defences grew as digital transformation accelerated, with several states sharing updates on national and cross-border initiatives.

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EU targets X for breaking the Digital Services Act

European regulators have imposed a fine of one hundred and twenty million euros on X after ruling that the platform breached transparency rules under the Digital Services Act.

The Commission concluded that the company misled users with its blue checkmark system, restricted research access and operated an inadequate advertising repository.

Officials found that paid verification on X encouraged users to believe their accounts had been authenticated when, in fact, no meaningful checks were conducted.

EU regulators argued that such practices increased exposure to scams and impersonation fraud, rather than supporting trust in online communication.

The Commission also stated that the platform’s advertising repository lacked essential information and created barriers that prevented researchers and civil society from examining potential threats.

European authorities judged that X failed to offer legitimate access to public data for eligible researchers. Terms of service blocked independent data collection, including scraping, while the company’s internal processes created further obstacles.

Regulators believe such restrictions frustrate efforts to study misinformation, influence campaigns and other systemic risks within the EU.

X must now outline the steps it will take to end the blue checkmark infringement within sixty working days and deliver a wider action plan on data access and advertising transparency within ninety days.

Failure to comply could lead to further penalties as the Commission continues its broader investigation into information manipulation and illegal content across the platform.

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Waterstones open to selling AI-generated books, but only with clear labelling

Waterstones CEO James Daunt has stated that the company is willing to stock books created using AI, provided the works are transparently labelled, and there is genuine customer demand.

In an interview on the BBC’s Big Boss podcast, Daunt stressed that Waterstones currently avoids placing AI-generated books on shelves and that his instinct as a bookseller is to ‘recoil’ from such titles. However, he emphasised that the decision ultimately rests with readers.

Daunt described the wider surge in AI-generated content as largely unsuitable for bookshops, saying most such works are not of a type Waterstones would typically sell. The publishing industry continues to debate the implications of generative AI, particularly around threats to authors’ livelihoods and the use of copyrighted works to train large language models.

A recent University of Cambridge survey found that more than half of published authors fear being replaced by AI, and two-thirds believe their writing has been used without permission to train models.

Despite these concerns, some writers are adopting AI tools for research or editing, while AI-generated novels and full-length works are beginning to emerge.

Daunt noted that Waterstones would consider carrying such titles if readers show interest, while making clear that the chain would always label AI-authored works to avoid misleading consumers. He added that readers tend to value the human connection with authors, suggesting that AI books are unlikely to be prominently featured in stores.

Daunt has led Waterstones since 2011, reshaping the chain by decentralising decision-making and removing the longstanding practice of publishers paying for prominent in-store placement. He also currently heads Barnes & Noble in the United States.

With both chains now profitable, Daunt acknowledged that a future share flotation is increasingly likely. However, no decision has been taken on whether London or New York would host any potential IPO.

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Son warns of vast AI leap as SoftBank outlines future risks

SoftBank chief Masayoshi Son told South Korean President Lee Jae Myung that advanced AI could surpass humans by an extreme margin. He suggested future systems may be 10,000 times more capable than people. The remarks came during a meeting in Seoul focused on national AI ambitions.

Son compared the potential intelligence gap to the difference between humans and goldfish. He said AI might relate to humans as humans relate to pets. Lee acknowledged the vision but admitted feeling uneasy about the scale of the described change.

Son argued that superintelligent systems would not threaten humans physically, noting they lack biological needs. He framed coexistence as the likely outcome. His comments followed renewed political interest in positioning South Korea as an AI leader.

The debate turned to cultural capability when Lee asked whether AI might win the Nobel Prize in Literature. Son said such an achievement was plausible. He pointed to fast-moving advances that continue to challenge expectations about machine creativity.

Researchers say artificial superintelligence remains theoretical, but early steps toward AGI may emerge within a decade. Many expect systems to outperform humans across a wide set of tasks. Policy discussions in South Korea reflect growing urgency around AI governance.

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Europe builds a laser ground station in Greenland to protect satellite links

Europe is building a laser-based ground station in Greenland to secure satellite links as Russian jamming intensifies. ESA and Denmark chose Kangerlussuaq for its clear skies and direct access to polar-orbit traffic.

The optical system uses Astrolight’s technology to transmit data markedly faster than radio signals. Narrow laser beams resist interference, allowing vast imaging sets to reach analysts with far fewer disruptions.

Developers expect terabytes to be downloaded in under a minute, reducing reliance on vulnerable Arctic radio sites. European officials say the upgrade strengthens autonomy as undersea cables and navigation systems face repeated targeting from countries such as Russia.

The Danish station will support defence monitoring, climate science and search-and-rescue operations across high latitudes. Work is underway, with completion planned for 2026 and ambitions for a wider global laser network.

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