FlySafair introduces AI interface for smarter bookings

Lindi marks a bold step in FlySafair’s tech-driven customer service strategy.
South Africa’s first AI booking assistant now flying with FlySafair.

South African airline FlySafair has introduced Lindi, an AI-powered interface to assist customers with booking and travel management. Accessible 24/7 via WhatsApp, Lindi can handle single-passenger flight bookings, seat or name changes, and provide travel details.

FlySafair is the first South African carrier to implement a free AI travel assistant capable of managing bookings and setting a new benchmark for customer service. The initiative reflects the airline’s commitment to affordable, efficient, and tech-driven travel experiences.

Chief marketing officer Kirby Gordon said the technology offers a scalable way to provide each passenger with a virtual assistant. The airline aims to expand Lindi’s capabilities to improve service quality and customer satisfaction further.

FlySafair hopes Lindi’s human-like interaction will redefine digital engagement in the aviation industry and demonstrate practical value as AI becomes more embedded in everyday life.

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