Google Doppl, the new AI app, turns outfit photos into try-on videos
Doppl could potentially face challenges as users could misuse images of others, despite Google’s impersonation rules and safeguards.
Google has unveiled Doppl, a new AI-powered app that lets users create short videos of themselves wearing any outfit they choose.
Instead of relying on imagination or guesswork, Doppl allows people to upload full-body photos and apply outfits seen on social media, thrift shops, or friends, creating animated try-ons that bring static images to life.
The app builds on Google’s earlier virtual try-on tools integrated with its Shopping Graph. Doppl pushes things further by transforming still photos into motion videos, showing how clothes flow and fit in movement.
Users can upload their full-body image or choose an AI model to preview outfits. However, Google warns that the fit and details might not always be accurate at an early stage.
Doppl is currently only available in the US for Android and iOS users aged 18 or older. While Google encourages sharing videos with friends and followers, the tool raises concerns about misuse, such as generating content using photos of others.
Google’s policy requires disclosure if someone impersonates another person, but the company admits that some abuse may occur. To address the issue, Doppl content will include invisible watermarks for tracking.
In its privacy notice, Google confirmed that user uploads and generated videos will be used to improve AI technologies and services. However, data will be anonymised and separated from user accounts before any human review is allowed.
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