Future of work

Anthropic strengthens European growth through Paris and Munich offices

AI firm Anthropic is expanding its European presence by opening new offices in Paris and Munich, strengthening its footprint alongside existing hubs in London, Dublin, and Zurich.

An expansion that follows rapid growth across the EMEA region, where the company has tripled its workforce and seen a ninefold increase in annual run-rate revenue.

The move comes as European businesses increasingly rely on Claude for critical enterprise tasks. Companies such as L’Oréal, BMW, SAP, and Sanofi are using the AI model to enhance software, improve workflows, and ensure operational reliability.

Germany and France, both among the top 20 countries in Claude usage per capita, are now at the centre to Anthropic’s strategic expansion.

Anthropic is also strengthening its leadership team across Europe. Guillaume Princen will oversee startups and digital-native businesses, while Pip White and Thomas Remy will lead the northern and southern EMEA regions, respectively.

A new head will soon be announced for Central and Eastern Europe, reflecting the company’s growing regional reach.

Beyond commercial goals, Anthropic is partnering with European institutions to promote AI education and culture. It collaborates with the Light Art Space in Berlin, supports student hackathons through TUM.ai, and works with the French organisation Unaite to advance developer training.

These partnerships reinforce Anthropic’s long-term commitment to responsible AI growth across the continent.

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Meta invests $600 billion to expand AI data centres across the US

A $600 billion investment aimed at boosting innovation, job creation, and sustainability is being launched in the US by Meta to expand its AI infrastructure.

Instead of outsourcing development, the company is building its new generation of AI data centres domestically, reinforcing America’s leadership in technology and supporting local economies.

Since 2010, Meta’s data centre projects have supported more than 30,000 skilled trade jobs and 5,000 operational roles, generating $20 billion in business for US subcontractors. These facilities are designed to power Meta’s AI ambitions while driving regional economic growth.

The company emphasises responsible development by investing heavily in renewable energy and water efficiency. Its projects have added 15 gigawatts of new energy to US power grids, upgraded local infrastructure, and helped restore water systems in surrounding communities.

Meta aims to become fully water positive by 2030.

Beyond infrastructure, Meta has channelled $58 million into community grants for schools, nonprofits, and local initiatives, including STEM education and veteran training programmes.

As AI grows increasingly central to digital progress, Meta’s continued investment in sustainable, community-focused data centres underscores its vision for a connected, intelligent future built within the US.

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‘Wooing and suing’ defines News Corp’s AI strategy

News Corp chief executive Robert Thomson warned AI companies against using unlicensed publisher content, calling recipients of ‘stolen goods’ fair game for pursuit. He said ‘wooing and suing’ would proceed in parallel, with more licensing deals expected after the OpenAI pact.

Thomson argued that high-quality data must be paid for and that ingesting material without permission undermines incentives to produce journalism. He insisted that ‘content crime does not and will not pay,’ signalling stricter enforcement ahead.

While criticising bad actors, he praised partners that recognise publisher IP and are negotiating usage rights. The company is positioning itself to monetise archives and live reporting through structured licences.

He also pointed to a major author settlement with another AI firm as a watershed for compensation over past training uses. The message: legal and commercial paths are both accelerating.

Against this backdrop, News Corp said AI-related revenues are gaining traction alongside digital subscriptions and B2B data services. Further licensing announcements are likely in the coming months.

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Suleyman sets limits for safer superintelligence at Microsoft

Microsoft AI says its work toward superintelligence will be explicitly ‘humanist’, designed to keep people at the top of the food chain. In a new blog post, Microsoft AI head Mustafa Suleyman announced a team focused on building systems that are subordinate, controllable, and designed to serve human interests.

Suleyman says superintelligence should not be unbounded. Models will be calibrated, contextualised, and limited to align with human goals. He joined Microsoft last year as its AI CEO, which has begun rolling out its first in-house models for text, voice, and images.

The move lands amid intensifying competition in advanced AI. Under a revised agreement with OpenAI, Microsoft can now independently pursue AGI or partner elsewhere. Suleyman says Microsoft AI will reject race narratives while acknowledging the need to advance capability and governance together.

Microsoft’s initial use cases emphasise an AI companion to help people learn, act, and feel supported; healthcare assistance to augment clinicians; and tools for scientific discovery in areas such as clean energy. The intent is to combine productivity gains with stronger safety controls from the outset.

‘Humans matter more than AI,’ Suleyman writes, casting ‘humanist superintelligence’ as technology that stays on humanity’s team. He frames the programme as a guard against Pandora’s box risks by binding robust systems to explicit constraints, oversight, and application contexts.

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Meta launches AI app in Europe with new Vibes video feed

Meta has launched its new AI app across Europe, featuring Vibes, an interactive feed dedicated to creating and sharing short AI-generated videos. The platform brings together media generation, remixing and collaboration tools designed to encourage creativity and social expression.

Vibes first debuted in the US, where Meta reported a tenfold rise in AI media creation since launch. European users can now use text prompts to generate, edit and animate videos, or remix existing clips by adding music, visuals and personalised styles.

The app also serves as a central hub for users’ Meta AI assistants and connected AI glasses. People can chat with the assistant, receive creative ideas, or enhance their photos and animations using advanced AI-powered editing tools integrated within the same experience.

Meta said the rollout marks a new stage in its effort to make AI-driven creativity more accessible. The company plans to expand the app’s capabilities further, promising additional features that combine entertainment, collaboration and real-time content generation.

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ACCC lawsuit triggers Microsoft’s rethink and apology on Copilot subscription communications

Microsoft apologised after Australia’s regulator said it steered Microsoft 365 users to pricier Copilot plans while downplaying cheaper Classic tiers. The move follows APAC price-rise emails and confusion over Personal and Family increases.

ACCC officials said communications may have denied customers informed choices by omitting equivalent non-AI plans. Microsoft acknowledged it could have been clearer and accepted that Classic alternatives might have saved some subscribers money under the October 2024 changes.

Redmond is offering affected customers refunds for the difference between Copilot and Classic tiers and has begun contacting subscribers in Australia and New Zealand. The company also re-sent its apology email after discovering a broken link to the Classic plans page.

Questions remain over whether similar remediation will extend to Malaysia, Singapore, Taiwan, and Thailand, which also saw price hikes earlier this year. Consumer groups are watching for consistent remedies and plain-English disclosures across all impacted markets.

Regulators have sharpened scrutiny of dark patterns, bundling, and AI-linked upsells as digital subscriptions proliferate. Clear side-by-side plan comparisons and functional disclosures about AI features are likely to become baseline expectations for compliance and customer trust.

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Doctolib fined €4.67 million for abusing market dominance

France’s competition authority has fined Doctolib €4.67 million for abusing its dominant position in online medical appointment booking and teleconsultation services. The regulator found that Doctolib used exclusivity clauses and tied selling to restrict competition and strengthen its market control.

Doctolib required healthcare professionals to subscribe to its appointment booking service to use its teleconsultation platform, effectively preventing them from using rival providers. Contracts also included clauses discouraging professionals from signing with competing services.

The French authority also sanctioned Doctolib for its 2018 acquisition of MonDocteur, describing it as a strategy to eliminate its main competitor. Internal documents revealed that the merger aimed to remove MonDocteur’s product from the market and reduce pricing pressure.

The decision marks the first application of the EU’s Towercast precedent to penalise a below-threshold merger as an abuse of dominance. Doctolib has been ordered to publish the ruling summary in Le Quotidien du Médecin and online.

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Coca-Cola enhances its AI-powered Christmas ad to fix last year’s visual flaws

Coca-Cola has released an improved AI-generated Christmas commercial after last year’s debut campaign drew criticism for its unsettling visuals.

The latest ‘Holidays Are Coming’ ads, developed in part by San Francisco-based Silverside, showcase more natural animation and a wider range of festive creatures, instead of the overly lifelike characters that previously unsettled audiences.

The new version avoids the ‘uncanny valley’ effect that plagued 2024’s ads. The use of generative AI by Coca-Cola reflects a wider advertising trend focused on speed and cost efficiency, even as creative professionals warn about its potential impact on traditional jobs.

Despite the efficiency gains, AI-assisted advertising remains labour-intensive. Teams of digital artists refine the content frame by frame to ensure realistic and emotionally engaging visuals.

Industry data show that 30% of commercials and online videos in 2025 were created or enhanced using generative AI, compared with 22% in 2023.

Coca-Cola’s move follows similar initiatives by major firms, including Google’s first fully AI-generated ad spot launched last month, signalling that generative AI is now becoming a mainstream creative tool across global marketing.

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How Google uses AI to support teachers and inspire students

Google is redefining education with AI designed to enhance learning, rather than replace teachers. The company has unveiled new tools grounded in learning science to support both educators and students, aiming to make learning more effective, efficient and engaging.

Through its Gemini platform, users can follow guided learning paths that encourage discovery rather than passive answers.

YouTube and Search now include conversational features that allow students to ask questions as they learn, while NotebookLM can transform personal materials into quizzes or immersive study aids.

Instructors can also utilise Google Classroom’s free AI tools for lesson planning and administrative support, thereby freeing up time for direct student engagement.

Google emphasises that its goal is to preserve the human essence of education while using AI to expand understanding. The company also addresses challenges linked to AI in learning, such as cheating, fairness, accuracy and critical thinking.

It is exploring assessment models that cannot be easily replicated by AI, including debates, projects, and oral examinations.

The firm pledges to develop its tools responsibly by collaborating with educators, parents and policymakers. By combining the art of teaching with the science of AI-driven learning, Google seeks to make education more personal, equitable and inspiring for all.

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OpenAI outlines roadmap for AI safety, accountability and global cooperation

New recommendations have been published by OpenAI for managing rapid advances in AI, stressing the need for shared safety standards, public accountability, and resilience frameworks.

The company warned that while AI systems are increasingly capable of solving complex problems and accelerating discovery, they also pose significant risks that must be addressed collaboratively.

According to OpenAI, the next few years could bring systems capable of discoveries once thought centuries away.

The firm expects AI to transform health, materials science, drug development and education, while acknowledging that economic transitions may be disruptive and could require a rethinking of social contracts.

To ensure safe development, OpenAI proposed shared safety principles among frontier labs, new public oversight mechanisms proportional to AI capabilities, and the creation of a resilience ecosystem similar to cybersecurity.

It also called for regular reporting on AI’s societal impact to guide evidence-based policymaking.

OpenAI reiterated that the goal should be to empower individuals by making advanced AI broadly accessible, within limits defined by society, and to treat access to AI as a foundational public utility in the years ahead.

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