The European Union and Singapore have finalised a digital trade agreement to facilitate cross-border data flows and establish global rules for digital trade. This new deal, which enhances the existing EU-Singapore free trade agreement from 2019, includes provisions for e-signatures, consumer protection, and limits on spam. It also addresses data access and transfer concerns, particularly regarding technology mandates from countries like China.
The agreement is expected to reduce business costs and boost services trade, benefiting both parties. Singapore, a major player in the EU’s services trade, saw its digital services trade reach 43 billion euros ($47 billion) in 2022. For the EU, this deal aligns with its goal to set global standards for digital trade, particularly in the Asia-Pacific region. The EU already has similar agreements with Britain, Chile, New Zealand, and Japan and is negotiating with South Korea.
The agreement, which must be ratified by Singapore, the EU’s national governments, and the European Parliament, reflects the growing importance of digitally delivered services, which have been rising at an average annual rate of 8.1% globally.
Coca-Cola is harnessing AI and digital innovations to boost sales and product volumes, even in the face of price hikes. In the second quarter, revenue rose 3% to $12.4 billion, exceeding analyst expectations. CEO James Quincey highlighted the company’s use of AI in enhancing marketing and pricing strategies, which has helped retain customers despite financial pressures.
Studio X, Coca-Cola’s digital ecosystem, played a crucial role in this success. It enabled the creation of targeted content and real-time measurement of its impact. A collaboration with Marvel, featuring limited-edition graphics and QR codes, provided unique augmented reality experiences, driving volume and value share for Classic Coca-Cola.
The company is also piloting an AI-based tool for optimising price packs across channels. This tool personalises messages to retailers, suggesting items based on previous orders and market data (SKU: Stock Keeping Unit). Early results show a 30% increase in purchases of recommended SKUs, boosting sales for both retailers and Coca-Cola.
Despite challenges in the consumer landscape, Coca-Cola remains optimistic. The company plans to counter a decline in away-from-home sales by offering more food and beverage combos. With an improved outlook for organic revenue growth, Coca-Cola is confident in its strategy and future prospects.
Ferrari announced on Wednesday that it will expand its cryptocurrency payment option for luxury sports cars to its European dealers starting at the end of this month. The Italian automaker introduced this payment method in the United States last year to cater to its wealthy clientele’s requests.
The company plans to extend this scheme to other international markets by the end of 2024, where cryptocurrencies are legally accepted. While many major companies have avoided cryptocurrencies due to their volatility, Ferrari’s move aims to meet its customers’ evolving needs.
In the US, Ferrari partnered with BitPay to facilitate bitcoin, ether, and USDC transactions, converting crypto payments into traditional currency to shield dealers from price fluctuations. Ferrari has not disclosed whether it will use the same payment processors in Europe or other regions.
The US Federal Trade Commission (FTC) announced a probe into eight companies using AI-powered ‘surveillance service pricing’ to evaluate its impact on privacy, competition, and consumer protection. The companies under scrutiny include Mastercard, JPMorgan Chase, Revionics, Bloomreach, Task Software, PROS, Accenture, and McKinsey & Co. These firms use AI to adjust pricing based on consumer behaviour, location, and personal data, potentially leading to different prices for different customers.
The FTC’s investigation aims to uncover the types of surveillance pricing services developed by these companies and their current applications. The agency seeks to understand how these AI-driven pricing models affect consumer pricing and whether they exploit personal data to charge higher prices. FTC Chair Lina M. Khan emphasised the risks to privacy and the potential exploitation of personal data in her statement, highlighting the need for transparency in how businesses use consumer information.
This inquiry reflects growing concerns about using AI and other technologies to set personalised prices based on detailed consumer data. The FTC’s actions aim to shed light on these practices and ensure consumer protection in an increasingly data-driven market.
Adobe has announced new AI-powered tools being added to their software, aimed at enhancing creative workflows. The latest Firefly Vector AI model, available in public beta, introduces features like Generative Shape Fill, allowing users to add detailed vectors to shapes through text prompts. The Text to Pattern beta feature and Style Reference have also been improved, enabling scalable vector patterns and outputs that mirror existing styles.
Illustrator’s update includes a Dimension tool for automatic sizing information, a Mockup feature for 3D product previews, and Retype for converting static text in images into editable text. Photoshop enhancements feature the Generate Image tool, now generally available on desktop and web apps, and the Enhance Detail feature for sharper, more detailed large images. The Selection Brush tool is also now generally available, making object selection easier.
“Our goal is to empower all creative professionals to realize their creative visions,” said Deepa Subramaniam, Adobe Creative Cloud’s vice president of product marketing. The company remains committed to using generative AI to support and enhance creative expression rather than replace it.
Negotiations for a global tax deal have extended beyond the 30 June deadline, with governments now looking to the Group of 20 (G20) finance leaders meeting this week for progress on the stalled plan. The ‘Pillar 1’ arrangement, part of the 2021 global two-part tax deal, aims to replace unilateral digital services taxes on tech giants like Google, Amazon, and Apple with a new mechanism to share taxing rights on a broader, global group of companies.
The stakes are high, as failure to reach an agreement could lead to several countries reinstating their taxes on the United States tech conglomerates, risking punitive duties on billions of dollars in exports to the US. Standstill agreements, under which Washington suspended threatened trade retaliation against seven countries, expired on 30 June. Despite this, the US has not yet imposed tariffs, and discussions are ongoing.
Canada recently became the eighth country to impose a unilateral digital services tax, emphasising the urgency for a global resolution. The US Treasury maintains that such taxes are discriminatory and continues to oppose measures targeting US businesses. The G20 meeting in Rio de Janeiro is seen as a critical juncture to finalise the international tax deal, with the European Union listing it as a top priority. As global leaders continue their discussions, there is a strong push to ensure a fair, risk-free, balanced tax system in the digital age.
India announced reduced import duty on mobile phones and key components from 20% to 15%. During the 2024-25 budget presentation, Finance Minister Nirmala Sitharaman stated that India will be lowering its import taxes on mobile phones, printed circuit board assembly (PCBAs), and mobile chargers to pass the benefit on to the consumers.
That policy benefits Apple, which imports its high-end Pro and Pro Max iPhone models from abroad despite increasing local production in the country by contracting to manufacturers like Foxconn and Tata Group. Co-founder of Counterpoint Research, Neil Shah noted that 10-12% of Apple iPhones are imported to India annually, and a 5% tax reduction could save Apple $35-50 million per year. Shah added that Apple will also benefit directly from mobile models that are still importing PCBAs. He also noted that reducing import duties will benefit new market entrants, calling it a game-changer.
Why does it matter?
The policy is well aligned with Prime Minister Narendra Modi’s vision of promoting India as a smartphone manufacturing centre, leading companies like Apple, Xiaomi, Samsung, and Vivo to expand local operations. Previously, India’s deputy IT ministry had advocated for reducing import taxes on mobile phones to compete with China and Vietnam as smartphone export hubs.
Italian tax police have seized €121 million from Amazon’s Italian logistics unit as part of an investigation into alleged tax fraud and illegal labour practices. The Milan Prosecutors’ Office has accused Amazon Italia Transport of bypassing labour and tax laws by using cooperatives and limited liability companies to supply workers, avoiding VAT tax duties, and reducing social security payments.
Prosecutors claim this system allowed Amazon to maintain competitive service prices in the Italian market. An Amazon spokesperson in Italy did not comment on the case when contacted by Reuters.
The investigation follows similar probes targeting other large businesses in recent years, including DHL, UPS, DB Schenker, and the Italian supermarket chain Esselunga.
LinkedIn is introducing AI-powered career advice and interactive games in an effort to encourage daily visits and drive growth. The Financial Times reported that this initiative is part of a broader overhaul aimed at increasing user engagement on the Microsoft-owned platform, which currently lags behind entertainment-focused social media sites like Facebook and TikTok.
With slowing revenue growth, analysts have suggested that LinkedIn must diversify its income streams beyond subscriptions and make the platform more engaging. Editor in Chief Daniel Roth emphasised the goal of building a daily habit for users to share knowledge, get information, and interact with content on the site. The efforts reflect LinkedIn’s push to enhance the user experience, such as unveiling AI-driven job hunting features and detecting fake accounts, as well as disabling targeted ads.
In June, LinkedIn recorded 1.5 million content interactions per minute, though it did not disclose site traffic or active user figures. Data from Similarweb showed that visits reached 1.8 billion in June, but the growth rate has slowed significantly since early 2024. For continued growth, media analyst Kelsey Chickering noted that LinkedIn needs to become ‘stickier’ and offer more than just job listings and applications.
Moreover, LinkedIn is becoming a significant platform for consumer engagement, with companies like Amazon and Nike attracting millions of followers. The platform’s fastest-growing demographic is Generation Z, many of whom shop via social media. The trend highlights LinkedIn’s potential as a robust avenue for retailers to reach a sophisticated and influential audience.
AI software designed to create multilingual tutorial videos for foreign workers in Japan has been launched. Tokyo-based Studist Corp developed ‘Teachme AI’ to help companies produce instructional videos quickly and efficiently.
Teachme AI can translate text into 20 different languages, including Thai, Vietnamese, Indonesian, and Bengali. This innovation aims to support businesses as the number of foreign workers in Japan rises, addressing labour shortages and an ageing population.
The software significantly reduces editing times, automatically dividing footage into chapters with subtitles. During a demonstration, a 30-minute video with Thai explanations was created in just 15 minutes, impressing users with its efficiency.
