Content Policy Archives | Digital Watch Observatory

Mastercard expands AI strategy with new payments model

Mastercard has introduced a generative AI foundation model trained on billions of anonymised transactions. The model is designed as a backend system to power insights across payments and commerce services.

The company plans to extend AI use beyond fraud detection into cybersecurity, loyalty programmes and small-business tools. The model is being developed with support from Nvidia and Databricks technologies.

Earlier AI tools focused on fraud detection, significantly improving accuracy and reducing false positives. The new model marks a shift towards a broader infrastructure approach across multiple products.

This move aligns with Mastercard’s growing reliance on value-added services, which generated over $13 billion in revenue. These services include security, analytics and digital payment solutions beyond the core network.

Competitors such as Visa and PayPal are also expanding AI-driven commerce platforms. The race is intensifying as firms build integrated systems for payments, automation and intelligent services.

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YouTube enlists users to rate videos as AI slop in content quality push

YouTube has introduced a new pop-up survey asking viewers to rate whether videos feel like ‘AI slop’, with users able to score content on a scale from ‘not at all’ to ‘extremely’ sloppy.

The feature began appearing on 17 March 2026 and marks a shift in approach, with YouTube now enlisting its audience directly to help identify low-quality, AI-generated content.

The move adds a third layer of detection on top of YouTube’s existing automated and human review systems, both of which have struggled to keep pace with the flood of AI-generated uploads.

Research found that roughly 21% of the first 500 videos recommended to a brand-new YouTube account were identified as AI slop, with a further 33% falling into a broader category of repetitive, low-substance content.

Combating this was named a 2026 priority by YouTube CEO Neal Mohan in his annual letter to the platform.

The survey has not been without controversy.

Critics on social media have pointed out that viewer-labelled ‘slop’ data could be fed into Google’s Veo video generation models, potentially training future AI to avoid the very patterns humans flag as low quality, raising questions about whether YouTube is crowdsourcing content moderation or, inadvertently, AI improvement.

YouTube has not clarified how the feedback data will be used.

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UNESCO promotes safe AI use and gender equality in Caribbean workshop

A regional workshop in Kingston has been organised by UNESCO to explore the relationship between AI, gender equality and online safety, reflecting wider efforts to support inclusive digital governance across the Caribbean.

Discussions examined the impact of technology-facilitated gender-based violence, including harassment, impersonation and image-based abuse, which continue to affect women and girls disproportionately.

Generative AI was presented as both an opportunity and a risk, with concerns linked to bias, deepfakes, misinformation and non-consensual content.

More than 50 participants from government, civil society and youth organisations engaged in practical sessions aimed at strengthening awareness and digital skills. A participatory approach encouraged peer learning and critical thinking, aligning with UNESCO’s ethical AI principles.

‘Technology reflects the hands that build it and the society that feeds it data. If we are not careful, AI will not just mirror our existing inequalities; it will magnify them.‘

The Honourable Olivia Grange, Minister of Culture, Gender, Entertainment and Sport of Jamaica.

‘The pursuit of equality must extend into every space where women live, work, and where they connect and express themselves – including the digital world,‘

For Eric Falt, Regional Director and Representative of UNESCO.

The initiative forms part of broader efforts to ensure that digital transformation supports inclusion rather than reinforcing existing disparities, while equipping stakeholders with tools for safe and responsible AI use.

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TikTok disinformation study raises concerns over AI content and EU regulation

A new study by Science Feedback indicates that TikTok has a higher proportion of misleading content than other major platforms operating in the EU.

The analysis covered France, Poland, Slovakia and Spain, assessing content across multiple thematic areas including health, politics and climate.

Findings suggest that approximately one in four posts on TikTok contained misleading elements, placing the platform ahead of competitors such as Facebook, YouTube and X. Health-related narratives were the most prominent category, reflecting broader patterns observed across digital ecosystems.

Researchers describe disinformation as a persistent feature embedded within platform structures instead of an isolated occurrence.

The study also highlights a growing presence of AI-generated content, particularly in video formats, where synthetic material accounted for a significant share of misleading posts. Despite existing platform policies, most identified content lacked clear labelling.

The regulatory context remains under development.

While the Digital Services Act integrates voluntary commitments from the EU disinformation code, it does not impose mandatory requirements for identifying AI-generated material.

Ongoing debates therefore focus on transparency, accountability and the evolving responsibilities of digital platforms within the European information environment.

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UK drops AI copyright opt-out plan amid growing industry divide

The UK Government has abandoned its previous preference for an AI copyright opt-out model, signalling a shift in policy following strong opposition from creative industries.

Ministers now acknowledge that there is no clear consensus on how AI developers should access copyrighted material.

Concerns from writers, artists and rights holders focused on the use of their work in training AI systems without permission.

Liz Kendall confirmed that extensive consultation exposed significant disagreement, prompting the government to step back from its earlier position that would have allowed the use of copyrighted content unless creators opted out.

A joint report from the Department for Science, Innovation and Technology and the Department for Culture, Media and Sport states that further evidence is required before any legislative change.

Policymakers in the UK will assess how copyright frameworks influence AI development, while also examining international regulation, licensing models and ongoing legal disputes.

Government strategy now centres on balancing innovation with fair compensation.

Officials emphasise that creators must retain control over how their work is used, while AI developers require access to high-quality data to remain competitive. Potential measures include labelling AI-generated content to reduce risks linked to disinformation and deepfakes.

No timeline has been set for reform, reflecting the complexity of aligning economic growth with intellectual property protection.

The debate unfolds alongside broader ambitions outlined by Rachel Reeves, who has identified AI as a central driver of future economic expansion, with the UK aiming to lead adoption across the G7.

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Parents underestimate how teenagers use AI in daily life

Parents often believe they understand how their children use AI tools in daily life, but recent studies suggest a clear and growing disconnect. Teenagers are using AI more frequently and in more complex ways than most adults realise.

Research indicates that 64% of teens use AI, while only 51% of parents think their children do. A large share of families have never discussed AI, leaving teenagers to navigate its role without guidance.

Teenagers commonly use AI for schoolwork, research and entertainment as part of their routine activities. However, a notable number also rely on it for advice, conversation and even emotional support in personal situations.

Experts warn that this awareness gap can increase risks linked to misuse and emotional dependence on AI tools. Limited parental understanding means many overlook how strongly AI is influencing behaviour and decision-making.

Despite these concerns, many teenagers feel confident using AI and see it as a helpful tool. Specialists emphasise that open conversations are essential to ensure more responsible and balanced use at home.

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AI standards and regulation struggle to keep pace with global innovation

Global efforts to regulate AI are accelerating, but innovation continues to outpace formal rules. Policymakers and industry leaders are increasingly turning to standards to help bridge compliance gaps.

At the AI Standards Hub Global Summit, experts highlighted how technical standards support responsible AI development. These tools are seen as essential for scaling AI safely while regulatory frameworks continue to evolve.

Differences across regions remain significant, with the EU relying on formal regulation and the US leaning on flexible standards. This fragmented landscape is raising concerns over compliance costs and barriers to cross-border deployment.

Experts stress that standards must evolve alongside AI while aligning with global frameworks and enforcement efforts. Without coordination, inconsistencies could limit innovation and weaken trust in AI systems.

Calls are growing for shared definitions, measurable benchmarks and stronger international cooperation. Stakeholders argue that aligning standards with regulation will be critical for future AI governance.

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Meta data processing ruled unlawful in Germany

A Berlin court has ruled that Meta unlawfully processed personal data through its Facebook platform, including information belonging to non-users. Judges found the ‘Find Friends’ feature lacked a valid legal basis for handling third-party data.

The court determined that Meta acted as a data controller and could not rely on consent, contract or legitimate interests to justify the processing. Non-users had no reasonable expectation that their data would be collected or stored.

The German judges also ruled that personalised advertising based on platform data breached GDPR rules. The processing was not considered necessary for providing a social media service and lacked a lawful basis.

However, the court accepted that sensitive personal data entered by users could be processed with explicit consent under the GDPR. The ruling is under appeal and may shape future enforcement of the EU data protection law.

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EU advances AI simplification effort ahead of further negotiations

A committee within the European Parliament has approved a proposal to simplify aspects of AI regulation, marking a step forward in efforts to refine the implementation of the AI Act.

An initiative that seeks to adjust certain requirements to support clearer compliance, particularly for industry stakeholders.

The proposal focuses on technical and procedural elements linked to how AI rules are applied in practice.

Lawmakers aim to ensure that regulatory obligations remain proportionate while maintaining existing safeguards. Part of the discussion includes how specific categories of AI systems should be addressed within the broader framework.

Some elements of the proposal may require further discussion in upcoming negotiations with the Council of the European Union. Areas under consideration include the treatment of sensitive AI applications and the balance between regulatory clarity and enforcement effectiveness.

The development reflects ongoing efforts within the EU to refine its approach to AI governance. As discussions continue, policymakers are expected to assess how adjustments can support innovation while maintaining consistency with existing legal principles.

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Meta to end Instagram private message encryption after May 8

The US tech giant, Meta, has announced that end-to-end encryption for private messages on Instagram will no longer be supported after 8 May.

Previously, such a technology ensured that only intended recipients could read messages, preventing even Meta from accessing their contents.

The decision follows concerns from law enforcement and child protection organisations, which argued that encrypted messages can make it harder to identify harmful content involving children.

Meta has stated that the update allows the platform to monitor messages while maintaining standard privacy safeguards.

End-to-end encryption had been the default for several messaging platforms, including WhatsApp, Messenger, and other Meta services.

The company first signalled its intent to expand encryption across Instagram and Messenger in 2019, implementing it in 2023. The plan was met with objections from organisations such as the Internet Watch Foundation and the Virtual Global Taskforce.

These groups highlighted potential risks in preventing the timely detection of harmful content, particularly child sexual abuse material.

Meta’s shift reflects a compromise between privacy, platform security, and online child safety. The company has not provided further details on changes to encryption policies beyond Instagram’s private messaging service.

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