Adobe launches AI Assistant to simplify creative design
The tool combines generative AI, professional Adobe assets, and contextual prompts to simplify content creation for all skill levels.
Adobe has launched a new AI Assistant in Express, enabling users to create and edit content from concept to completion in minutes. The tool understands design context and lets users create on-brand visuals by describing their ideas.
Users can seamlessly adjust fonts, images, backgrounds, and other elements while keeping the rest of the design intact.
The AI Assistant integrates generative AI models with Adobe’s professional tools, turning templates into conversational canvases. Users can make targeted edits, replace objects, or transform designs without starting over.
The assistant also interprets subjective requests, suggesting creative options and offering contextual prompts to refine results efficiently, enhancing both speed and quality of content creation.
Adobe Express will extend the AI Assistant with enterprise-grade features, including template locking, batch creation, and brand consistency tools. Early adopters report that non-designers can now produce professional visuals quickly, while experienced designers save time on routine tasks.
Organisations can expect improved collaboration, efficiency, and consistency across content supply chains.
The AI Assistant beta is currently available to Adobe Express Premium customers on desktop, with full availability planned for all users via the Firefly generative credit system. Adobe stresses that AI enhances creativity, respects creators’ rights, and supports responsible generative AI use.
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