Adobe unveils AI Foundry for enterprise model building
The platform allows brands to train AI using their own data and creative assets.
Adobe has launched a new enterprise service allowing firms to build custom AI models. The platform, called Adobe AI Foundry, lets companies train generative AI on their branding and intellectual property.
Based on Adobe’s Firefly models, the service can produce text, images, video, and 3D content. Pricing depends on usage, offering greater flexibility than Adobe’s traditional subscription model.
Adobe’s Firefly technology, first introduced in 2023, has already helped clients create over 25 billion assets. Foundry’s tailored models are expected to speed up campaign production while maintaining consistent brand identity across markets.
Hannah Elsakr, Adobe’s vice president for generative AI ventures, said the tools aim to enhance, not replace, human creativity. She emphasised that Adobe’s mission remains centred on supporting artists and marketers in telling powerful stories through technology.
The company believes its ethical approach to AI training and licensing could set a standard for enterprise-grade creative tools. Analysts say it also positions Adobe strongly against rivals offering generic AI solutions.
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