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YouTube expands AI dubbing to millions of creators

Real-time translation is becoming a standard feature across consumer tech, with Samsung, Google, and Apple all introducing new tools. Apple’s recently announced Live Translation on AirPods demonstrates the utility of such features, particularly for travellers.

YouTube has joined the trend, expanding its multi-language audio feature to millions of creators worldwide. The tool enables creators to add dubbed audio tracks in multiple languages, powered by Google’s Gemini AI, replicating tone and emotion.

The feature was first tested with creators like MrBeast, Mark Rober, and Jamie Oliver. YouTube reports that Jamie Oliver’s channel saw its views triple, while over 25% of the watch time came from non-primary languages.

Mark Rober’s channel now supports more than 30 languages per video, helping creators reach audiences far beyond their native markets. YouTube states that this expansion should make content more accessible to global viewers and increase overall engagement.

Subtitles will still be vital for people with hearing difficulties, but AI-powered dubbing could reduce reliance on them for language translation. For creators, it marks a significant step towards making content truly global.

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Disney to pay $10 Million to settle allegations of unlawfully collecting childrens personal data

The Walt Disney Company will pay $10 million to settle allegations that it breached children’s privacy laws by mislabelling videos aimed at young audiences on YouTube, allowing personal data to be collected without parental consent.

In a complaint filed by the US Department of Justice, following a Federal Trade Commission (FTC) referral, Disney was accused of incorrectly designing hundreds of child-directed videos as ‘Made for Kids’.

Instead, the company applied a blanket ‘Not Made for Kids’ label at the channel level, enabling YouTube to collect data and serve targeted advertising to viewers under 13, contrary to the Children’s Online Privacy Protection Act (COPPA).

The FTC claims Disney profited through direct ad sales and revenue-sharing with YouTube. Despite being notified by YouTube in 2020 that over 300 videos had been misclassified, Disney did not revise its labelling policy.

Under the proposed settlement, Disney must pay the civil penalty, fully comply with COPPA by obtaining parental consent before data collection, and implement a video review programme to ensure accurate classification, unless YouTube introduces age assurance technologies to determine user age reliably.

“This case underscores the FTC’s commitment to protecting children’s privacy online,” said FTC Chair Andrew Ferguson. “Parents, not corporations like Disney, should decide how their children’s data is collected and used.”

The agreement, which a federal judge must still approve, reflects growing pressure on tech platforms and content creators to safeguard children’s digital privacy.

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Noyb wins GDPR case against Youtube

Austrian digital rights ngo, noyb, has won a case against YouTube after a five-and-a-half-year battle, with the Austrian data protection authority ordering the platform to fully comply with a user’s data access request under Article 15 of the GDPR.

In 2019, privacy group noyb filed eight complaints against major streaming platforms, including YouTube, Spotify, Netflix, Amazon, and Apple Music, for not fully complying with the EU’s data protection law, the GDPR.

Under Article 15 of the GDPR, companies must provide users access to their personal data and explain how it is used, who it’s shared with, and how long it’s stored. But according to noyb, none of the companies responded appropriately.

The case against YouTube, owned by Google, stood out. A user requested their data in 2019 but received only part of it, with important details missing, such as why the data was being processed and who else had access to it.

It took the Austrian data protection authority (DSB) five and a half years to issue a ruling, finally ordering Google to hand over the complete information.

Martin Baumann, a lawyer at noyb, said these delays make it nearly impossible for users to exercise other rights, like correcting or deleting their data. The DSB confirmed that companies must fully answer access requests in a clear, easy-to-understand format.

Simply directing users to tools or privacy policies isn’t enough. Google has four weeks to comply, or it can appeal and continue delaying.

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YouTube under fire for AI video edits without creator consent

Anger grows as YouTube secretly alters some uploaded videos using machine learning. The company admitted that it had been experimenting with automated edits, which sharpen images, smooth skin, and enhance clarity, without notifying creators.

Although tools like ChatGPT or Gemini did not generate these changes, they still relied on AI.

The issue has sparked concern among creators, who argue that the lack of consent undermines trust.

YouTuber Rhett Shull publicly criticised the platform, prompting YouTube liaison Rene Ritchie to clarify that the edits were simply efforts to ‘unblur and denoise’ footage, similar to smartphone processing.

However, creators emphasise that the difference lies in transparency, since phone users know when enhancements are applied, whereas YouTube users were unaware.

Consent remains central to debates around AI adoption, especially as regulation lags and governments push companies to expand their use of the technology.

Critics warn that even minor, automatic edits can treat user videos as training material without permission, raising broader concerns about control and ownership on digital platforms.

YouTube has not confirmed whether the experiment will expand or when it might end.

For now, viewers noticing oddly upscaled Shorts may be seeing the outcome of these hidden edits, which have only fuelled anger about how AI is being introduced into creative spaces.

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AI controversy surrounds Will Smith’s comeback shows

Footage from Will Smith’s comeback tour has sparked claims that AI was used to alter shots of the crowd. Viewers noticed faces appearing blurred or distorted, along with extra fingers and oddly shaped hands in several clips.

Some accused Smith of boosting audience shots with AI, while others pointed to YouTube, which has been reported to apply AI upscaling without creators’ knowledge.

Guitarist and YouTuber Rhett Shull recently suggested the platform had altered his videos, raising concerns that artists might be wrongly accused of using deepfakes.

The controversy comes as the boundary between reality and fabrication grows increasingly uncertain. AI has been reshaping how audiences perceive authenticity, from fake bands to fabricated images of music legends.

Singer SZA is among the artists criticising the technology, highlighting its heavy energy use and potential to undermine creativity.

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YouTube’s AI flags viewers as minors, creators demand safeguards

YouTube’s new AI age check, launched on 13 August 2025, flags suspected minors based on their viewing habits. Over 50,000 creators petitioned against it, calling it ‘AI spying’. The backlash reveals deep tensions between child safety and online anonymity.

Flagged users must verify their age with ID, credit card, or a facial scan. Creators say the policy risks normalising surveillance and shrinking digital freedoms.

SpyCloud’s 2025 report found a 22% jump in stolen identities, raising alarm over data uploads. Critics fear YouTube’s tool could invite hackers. Past scandals over AI-generated content have already hurt creator trust.

Users refer to it on X as a ‘digital ID dragnet’. Many are switching platforms or tweaking content to avoid flags. WebProNews says creators demand opt-outs, transparency, and stronger human oversight of AI systems.

As global regulation tightens, YouTube could shape new norms. Experts urge a balance between safety and privacy. Creators push for deletion rules to avoid identity risks in an increasingly surveilled online world.

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Australia reverses its stance and restricts YouTube for children under 16

Australia has announced that YouTube will be banned for children under 16 starting in December, reversing its earlier exemption from strict new social media age rules. The decision follows growing concerns about online harm to young users.

Platforms like Facebook, Instagram, Snapchat, TikTok, and X are already subject to the upcoming restrictions, and YouTube will now join the list of ‘age-restricted social media platforms’.

From 10 December, all such platforms will be required to ensure users are aged 16 or older or face fines of up to AU$50 million (£26 million) for not taking adequate steps to verify age. Although those steps remain undefined, users will not need to upload official documents like passports or licences.

The government has said platforms must find alternatives instead of relying on intrusive ID checks.

Communications Minister Anika Wells defended the policy, stating that four in ten Australian children reported recent harm on YouTube. She insisted the government would not back down under legal pressure from Alphabet Inc., YouTube’s US-based parent company.

Children can still view videos, but won’t be allowed to hold personal YouTube accounts.

YouTube criticised the move, claiming the platform is not social media but a video library often accessed through TVs. Prime Minister Anthony Albanese said Australia would campaign at a UN forum in September to promote global backing for social media age restrictions.

Exemptions will apply to apps used mainly for education, health, messaging, or gaming, which are considered less harmful.

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YouTube Shorts brings image-to-video AI tool

Google has rolled out new AI features for YouTube Shorts, including an image-to-video tool powered by its Veo 2 model. The update lets users convert still images into six-second animated clips, such as turning a static group photo into a dynamic scene.

Creators can also experiment with immersive AI effects that stylise selfies or simple drawings into themed short videos. These features aim to enhance creative expression and are currently available in the US, Canada, Australia and New Zealand, with global rollout expected later this year.

A new AI Playground hub has also been launched to house all generative tools, including video effects and inspiration prompts. Users can find the hub by tapping the Shorts camera’s ‘create’ button and then the sparkle icon in the top corner.

Google plans to introduce even more advanced tools with the upcoming Veo 3 model, which will support synchronised audio generation. The company is positioning YouTube Shorts as a key platform for AI-driven creativity in the video content space.

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AI music tools arrive for YouTube creators

YouTube is trialling two new features to improve user engagement and content creation. One enhances comment readability, while the other helps creators produce music using AI for Shorts.

A new threaded layout is being tested to organise comment replies under the original post, allowing more explicit and focused conversations. Currently, this feature is limited to a small group of Premium users on mobile.

YouTube also expands Dream Track, an AI-powered tool that creates 30-second music clips from simple text prompts. Creators can generate sounds matching moods like ‘chill piano melody’ or ‘energetic pop beat’, with the option to include AI-generated vocals styled after popular artists.

Both features are available only in the US during the testing phase, with no set date for international release. YouTube’s gradual updates reflect a shift toward more intuitive user experiences and creative flexibility on the platform.

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YouTube tightens rules on AI-only videos

YouTube will begin curbing AI-generated content lacking human input to protect content quality and ad revenue. Since July 15, creators must disclose the use of AI and provide genuine creative value to qualify for monetisation.

The platform’s clampdown aims to prevent a flood of low-quality videos, known as ‘AI slop’, that risk overwhelming its algorithm and lowering ad returns. Analysts say Google’s new stance reflects the need to balance AI leadership with platform integrity.

YouTube will still allow AI-assisted content, but it insists creators must offer original contributions such as commentary, editing, or storytelling. Without this, AI-only videos will no longer earn advertising revenue.

The move also addresses rising concerns around copyright, ownership and algorithm overload, which could destabilise the platform’s delicate content ecosystem. Experts warn that unregulated AI use may harm creators who produce high-effort, original material.

Stakeholders say the changes will benefit creators focused on meaningful content while preserving advertiser trust and fair revenue sharing across millions of global partners. YouTube’s approach signals a shift towards responsible AI integration in media platforms.

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