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Noyb wins GDPR case against Youtube

Austrian digital rights ngo, noyb, has won a case against YouTube after a five-and-a-half-year battle, with the Austrian data protection authority ordering the platform to fully comply with a user’s data access request under Article 15 of the GDPR.

In 2019, privacy group noyb filed eight complaints against major streaming platforms, including YouTube, Spotify, Netflix, Amazon, and Apple Music, for not fully complying with the EU’s data protection law, the GDPR.

Under Article 15 of the GDPR, companies must provide users access to their personal data and explain how it is used, who it’s shared with, and how long it’s stored. But according to noyb, none of the companies responded appropriately.

The case against YouTube, owned by Google, stood out. A user requested their data in 2019 but received only part of it, with important details missing, such as why the data was being processed and who else had access to it.

It took the Austrian data protection authority (DSB) five and a half years to issue a ruling, finally ordering Google to hand over the complete information.

Martin Baumann, a lawyer at noyb, said these delays make it nearly impossible for users to exercise other rights, like correcting or deleting their data. The DSB confirmed that companies must fully answer access requests in a clear, easy-to-understand format.

Simply directing users to tools or privacy policies isn’t enough. Google has four weeks to comply, or it can appeal and continue delaying.

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YouTube under fire for AI video edits without creator consent

Anger grows as YouTube secretly alters some uploaded videos using machine learning. The company admitted that it had been experimenting with automated edits, which sharpen images, smooth skin, and enhance clarity, without notifying creators.

Although tools like ChatGPT or Gemini did not generate these changes, they still relied on AI.

The issue has sparked concern among creators, who argue that the lack of consent undermines trust.

YouTuber Rhett Shull publicly criticised the platform, prompting YouTube liaison Rene Ritchie to clarify that the edits were simply efforts to ‘unblur and denoise’ footage, similar to smartphone processing.

However, creators emphasise that the difference lies in transparency, since phone users know when enhancements are applied, whereas YouTube users were unaware.

Consent remains central to debates around AI adoption, especially as regulation lags and governments push companies to expand their use of the technology.

Critics warn that even minor, automatic edits can treat user videos as training material without permission, raising broader concerns about control and ownership on digital platforms.

YouTube has not confirmed whether the experiment will expand or when it might end.

For now, viewers noticing oddly upscaled Shorts may be seeing the outcome of these hidden edits, which have only fuelled anger about how AI is being introduced into creative spaces.

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AI controversy surrounds Will Smith’s comeback shows

Footage from Will Smith’s comeback tour has sparked claims that AI was used to alter shots of the crowd. Viewers noticed faces appearing blurred or distorted, along with extra fingers and oddly shaped hands in several clips.

Some accused Smith of boosting audience shots with AI, while others pointed to YouTube, which has been reported to apply AI upscaling without creators’ knowledge.

Guitarist and YouTuber Rhett Shull recently suggested the platform had altered his videos, raising concerns that artists might be wrongly accused of using deepfakes.

The controversy comes as the boundary between reality and fabrication grows increasingly uncertain. AI has been reshaping how audiences perceive authenticity, from fake bands to fabricated images of music legends.

Singer SZA is among the artists criticising the technology, highlighting its heavy energy use and potential to undermine creativity.

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YouTube’s AI flags viewers as minors, creators demand safeguards

YouTube’s new AI age check, launched on 13 August 2025, flags suspected minors based on their viewing habits. Over 50,000 creators petitioned against it, calling it ‘AI spying’. The backlash reveals deep tensions between child safety and online anonymity.

Flagged users must verify their age with ID, credit card, or a facial scan. Creators say the policy risks normalising surveillance and shrinking digital freedoms.

SpyCloud’s 2025 report found a 22% jump in stolen identities, raising alarm over data uploads. Critics fear YouTube’s tool could invite hackers. Past scandals over AI-generated content have already hurt creator trust.

Users refer to it on X as a ‘digital ID dragnet’. Many are switching platforms or tweaking content to avoid flags. WebProNews says creators demand opt-outs, transparency, and stronger human oversight of AI systems.

As global regulation tightens, YouTube could shape new norms. Experts urge a balance between safety and privacy. Creators push for deletion rules to avoid identity risks in an increasingly surveilled online world.

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Australia reverses its stance and restricts YouTube for children under 16

Australia has announced that YouTube will be banned for children under 16 starting in December, reversing its earlier exemption from strict new social media age rules. The decision follows growing concerns about online harm to young users.

Platforms like Facebook, Instagram, Snapchat, TikTok, and X are already subject to the upcoming restrictions, and YouTube will now join the list of ‘age-restricted social media platforms’.

From 10 December, all such platforms will be required to ensure users are aged 16 or older or face fines of up to AU$50 million (£26 million) for not taking adequate steps to verify age. Although those steps remain undefined, users will not need to upload official documents like passports or licences.

The government has said platforms must find alternatives instead of relying on intrusive ID checks.

Communications Minister Anika Wells defended the policy, stating that four in ten Australian children reported recent harm on YouTube. She insisted the government would not back down under legal pressure from Alphabet Inc., YouTube’s US-based parent company.

Children can still view videos, but won’t be allowed to hold personal YouTube accounts.

YouTube criticised the move, claiming the platform is not social media but a video library often accessed through TVs. Prime Minister Anthony Albanese said Australia would campaign at a UN forum in September to promote global backing for social media age restrictions.

Exemptions will apply to apps used mainly for education, health, messaging, or gaming, which are considered less harmful.

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YouTube Shorts brings image-to-video AI tool

Google has rolled out new AI features for YouTube Shorts, including an image-to-video tool powered by its Veo 2 model. The update lets users convert still images into six-second animated clips, such as turning a static group photo into a dynamic scene.

Creators can also experiment with immersive AI effects that stylise selfies or simple drawings into themed short videos. These features aim to enhance creative expression and are currently available in the US, Canada, Australia and New Zealand, with global rollout expected later this year.

A new AI Playground hub has also been launched to house all generative tools, including video effects and inspiration prompts. Users can find the hub by tapping the Shorts camera’s ‘create’ button and then the sparkle icon in the top corner.

Google plans to introduce even more advanced tools with the upcoming Veo 3 model, which will support synchronised audio generation. The company is positioning YouTube Shorts as a key platform for AI-driven creativity in the video content space.

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AI music tools arrive for YouTube creators

YouTube is trialling two new features to improve user engagement and content creation. One enhances comment readability, while the other helps creators produce music using AI for Shorts.

A new threaded layout is being tested to organise comment replies under the original post, allowing more explicit and focused conversations. Currently, this feature is limited to a small group of Premium users on mobile.

YouTube also expands Dream Track, an AI-powered tool that creates 30-second music clips from simple text prompts. Creators can generate sounds matching moods like ‘chill piano melody’ or ‘energetic pop beat’, with the option to include AI-generated vocals styled after popular artists.

Both features are available only in the US during the testing phase, with no set date for international release. YouTube’s gradual updates reflect a shift toward more intuitive user experiences and creative flexibility on the platform.

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YouTube tightens rules on AI-only videos

YouTube will begin curbing AI-generated content lacking human input to protect content quality and ad revenue. Since July 15, creators must disclose the use of AI and provide genuine creative value to qualify for monetisation.

The platform’s clampdown aims to prevent a flood of low-quality videos, known as ‘AI slop’, that risk overwhelming its algorithm and lowering ad returns. Analysts say Google’s new stance reflects the need to balance AI leadership with platform integrity.

YouTube will still allow AI-assisted content, but it insists creators must offer original contributions such as commentary, editing, or storytelling. Without this, AI-only videos will no longer earn advertising revenue.

The move also addresses rising concerns around copyright, ownership and algorithm overload, which could destabilise the platform’s delicate content ecosystem. Experts warn that unregulated AI use may harm creators who produce high-effort, original material.

Stakeholders say the changes will benefit creators focused on meaningful content while preserving advertiser trust and fair revenue sharing across millions of global partners. YouTube’s approach signals a shift towards responsible AI integration in media platforms.

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YouTube adds AI search results for travel, shopping and more

YouTube is launching a new AI-powered search feature that mirrors Google’s AI Overviews, aiming to improve how users discover content on the platform.

The update introduces an ‘AI-powered search results carousel’ when YouTube users search for shopping, travel, or local activities.

The carousel offers a collection of video thumbnails and an AI-generated summary highlighting the key topics related to the search. For example, someone searching for ‘best beaches in Hawaii’ might see curated clips of snorkelling locations, volcanic coastlines, and planning tips — all surfaced by the AI.

Currently, the feature is available only to YouTube Premium users in the US. However, the platform plans to expand its conversational AI tool — which provides deeper insights, suggestions, and video summaries — to non-Premium users in the US soon.

That tool was first launched in 2023 to help users better understand content while watching.

YouTube is doubling down on AI features to keep users engaged and make content discovery more intuitive, especially in categories involving planning and decision-making.

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YouTube is testing AI-generated video highlights

Google is expanding its AI Overviews feature to YouTube, bringing algorithmically generated video highlights and search suggestions to the platform. Initially rolled out to a limited number of YouTube Premium users in the US, the experimental tool uses AI to identify and surface the most relevant clips.

The AI-generated results are currently focused on shopping and travel content, offering viewers a new way to discover videos and related topics without watching entire clips.

Google says the feature is designed to streamline content discovery, though it arrives with some scepticism following the rocky debut of AI Overviews in Google Search last year. That version, introduced in May 2024, was widely criticised for factual errors and bizarre “hallucinations” in responses.

Despite its troubled track record, Google is pushing ahead with AI integration across its platforms. The company’s blog post emphasised that the YouTube trial remains limited in scope for now, while promising future refinements.

Whether the move improves user experience or adds confusion remains to be seen, as critics question the reliability of AI-generated summaries on such a massive and diverse video platform.

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