YouTube expands AI dubbing to millions of creators
AI-driven multi-language audio is rolling out to millions of creators, helping YouTube channels triple views and boost global reach.
Real-time translation is becoming a standard feature across consumer tech, with Samsung, Google, and Apple all introducing new tools. Apple’s recently announced Live Translation on AirPods demonstrates the utility of such features, particularly for travellers.
YouTube has joined the trend, expanding its multi-language audio feature to millions of creators worldwide. The tool enables creators to add dubbed audio tracks in multiple languages, powered by Google’s Gemini AI, replicating tone and emotion.
The feature was first tested with creators like MrBeast, Mark Rober, and Jamie Oliver. YouTube reports that Jamie Oliver’s channel saw its views triple, while over 25% of the watch time came from non-primary languages.
Mark Rober’s channel now supports more than 30 languages per video, helping creators reach audiences far beyond their native markets. YouTube states that this expansion should make content more accessible to global viewers and increase overall engagement.
Subtitles will still be vital for people with hearing difficulties, but AI-powered dubbing could reduce reliance on them for language translation. For creators, it marks a significant step towards making content truly global.
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