TikTok’s future in the US took a dramatic turn late Saturday as the app went offline ahead of a Sunday deadline mandated by US law. The US government’s move, affecting 170 million US users, marks an unprecedented shutdown of one of the world’s most influential social media platforms.
TikTok issued a message to users acknowledging the shutdown and expressing hope for a political resolution under the Trump administration, which takes office Monday 20 January 2025. Trump has indicated that he will announce an extension early next week.
The app’s disappearance has sparked many reactions among users, businesses, and competitors. Social media platforms like RedNote, Meta, and Snap have seen an influx of users and investor interest, while many TikTok creators expressed sadness and uncertainty online. Virtual private network (VPN) searches surged as users sought workarounds to access the platform, highlighting the app’s deep integration into American culture and commerce.
The uncertainty has created a ripple effect, with businesses that rely on TikTok for marketing and e-commerce scrambling to adapt. Many worry about the broader implications of this shutdown, which has deepened tensions between Washington and Beijing.
The prospect of a political compromise looms as Trump prepares to take office, but whether TikTok can return to US screens remains uncertain. The platform’s sudden disappearance underscores the complex intersection of technology, geopolitics, and commerce, leaving millions of users and businesses in limbo.
Amid these disputes, reports of Elon Musk, owner of X (formerly Twitter), have emerged as a potential buyer for TikTok’s US operations. Musk’s ties to US and Chinese markets via Tesla’s Shanghai production hub position him as a unique figure in this debate. If Musk were to acquire TikTok, it could bolster X’s advertising reach and data capabilities, aligning with his broader ambitions in AI and technology. However, such a sale would involve overcoming numerous hurdles, including ByteDance’s valuation of TikTok at US$40–50 billion and securing regulatory approvals from both Washington and Beijing. On the other hand, ByteDance, backed by Beijing, is resisting the sale, arguing that the conditioning violates free speech and poses significant logistical hurdles.
TikTok has attempted to safeguard its US user base of 170 million by planning to allow users to download their data in case the ban takes effect. It has also reassured its 7,000 US employees that their jobs and benefits are secure, even if operations are halted. While new downloads would be prohibited under the ban, existing users could retain access temporarily, although the platform’s functionality would degrade over time.
The looming deadline has sparked a surge in alternative platforms, such as RedNote (known in China as Xiaohongshu), which has seen a significant influx of US users in anticipation of TikTok’s potential exit. These developments underscore the broader implications of TikTok’s struggles, including the reshaping of the social media landscape and the role of government intervention in regulating digital platforms.
Thus, TikTok’s journey has become a defining chapter in the intersection of technology, politics, and global economics, serving as a case study for the challenges of navigating success in a hyper-connected world fraught with geopolitical tensions.
Trump’s stance on TikTok appears more lenient than previous policies, raising questions about future US-China tech regulations.
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As a potential US ban on TikTok looms, advertisers dependent on the platform are scrambling to prepare contingency plans. With a January 19 deadline for ByteDance, the Chinese parent company of TikTok, to sell its US assets or face a ban, many marketers are facing the reality that the app may soon be inaccessible. This has led to a sense of urgency, with some industry professionals describing the situation as a “hair on fire” moment.
TikTok, which has become a key player in US digital advertising, particularly among younger audiences, may lose over $11 billion in annual ad revenue if the ban goes through. Most of this ad spend would likely shift to platforms like Meta’s Instagram and Alphabet’s YouTube Shorts, where many advertisers are already established. Despite the uncertainty, TikTok continued to pitch new advertising features and planned its presence at major global events like the World Economic Forum in Davos.
In the face of potential shutdown, many influencers and brands are downloading their data in a last-ditch effort to preserve content and advertising materials. TikTok has offered favourable refund terms to advertisers, though some still question the platform’s future in the US. This heightened uncertainty marks a stark contrast to the optimism advertisers held just weeks ago, when many expected a resolution before the ban could take effect.
TikTok’s growing influence in US advertising, particularly in e-commerce, has been notable, with ad spending on the platform increasing rapidly. Despite challenges, the app’s powerful ability to drive sales through influencers and short-form video content has made it a favourite among advertisers looking to tap into the youth market. As the deadline approaches, all eyes are on whether the incoming administration will intervene to prevent TikTok’s shutdown.
Users of the Chinese social media platform RedNote have welcomed an influx of American TikTok users, posting messages and selfies to greet the newcomers. The surge of over 700,000 users follows a looming US ban on TikTok, which has 170 million American users. Chinese foreign ministry officials have expressed support for greater cultural exchanges, while state media described RedNote as a “new home” for TikTok users.
The app, known as Xiaohongshu in China, has traditionally been used for lifestyle content but has now become an unexpected platform for US-China interactions. Many American users have asked about Chinese food, culture, and daily life, while Chinese users have eagerly responded. Some, however, have voiced concerns, with nationalist bloggers warning against Western influence.
Despite the warm reception from many, tensions have emerged over content and platform moderation. Some US users have tested RedNote’s censorship policies by posting about politically sensitive topics. Analysts believe the trend may be short-lived, as past instances of Western social media adoption in China, such as Clubhouse, ended with government restrictions. RedNote is reportedly working to improve its moderation of English-language content.
President-elect Donald Trump is reportedly considering an executive order that would postpone the enforcement of the TikTok sale-or-ban law for up to 90 days. According to sources cited by the Washington Post, the order would temporarily halt the requirement for TikTok’s Chinese owner, ByteDance, to divest its US operations or face a ban.
The delay could provide more time for negotiations and potential deals to resolve security concerns raised by United States lawmakers. The law, passed under the Biden administration, aimed to address fears over TikTok’s links to China, but Trump has taken a more open stance towards the platform during his campaign.
A suspension of enforcement would offer relief to TikTok’s 170 million American users and businesses that rely on the app for advertising and engagement. The move, however, is likely to spark debate in Washington, where concerns over data security and Chinese influence remain key political issues.
TikTok faces an uncertain future as the US government’s 19 January 2025 deadline approaches, demanding ByteDance divest its US operations or face a nationwide ban. The ultimatum, backed by the Supreme Court’s apparent readiness to uphold the decision, appears to be the culmination of years of scrutiny over the platform’s data practices and ties to China. Amid this mounting pressure, reports suggest Elon Musk, the owner of X (formerly Twitter), could acquire TikTok’s US operations, a proposal that has sparked debates about its feasibility and geopolitical implications.
Now, let’s see how it began..
How did the TikTok odyssey begin?
The story of TikTok began in 2014 with Musical.ly, a social media app enabling users to create and share lip-sync videos. Founded in Shanghai, it quickly gained traction among US and European teenagers. By 2017, Musical.ly had over 100 million users and caught the attention of ByteDance, a Chinese tech giant that acquired it for $1 billion. In 2018, ByteDance merged Musical.ly with its domestic app Douyin, launching TikTok for international audiences. Leveraging powerful machine-learning algorithms, TikTok’s ‘For You Page’ became its defining feature, captivating users with an endless stream of personalised content.
The US clock strikes 'ban or divest TikTok' 29
By 2018, TikTok had become one of the most downloaded apps globally, surpassing giants like Facebook and Instagram. Its cultural influence exploded, reshaping how content was created and consumed. From viral dance challenges to comedic skits, TikTok carved out a unique space in the digital world, particularly among younger users. However, its meteoric rise also brought scrutiny. Concerns emerged over user data privacy and potential manipulation by its parent company ByteDance, which critics claimed had ties to the Chinese government.
The ‘ban or divest’ saga
The incipit of the current conflict can be traced back to 2020 when then-President Donald Trump attempted to ban TikTok and Chinese-owned WeChat, citing fears that Beijing could misuse US data or manipulate public discourse through the platforms. The courts blocked Trump’s effort, and in 2021, President Joe Biden revoked the Trump-era orders, but initiated its review of TikTok’s data practices, keeping the platform under scrutiny. Despite challenges, TikTok continued to grow, surpassing 1 billion active users by 2021. It implemented community guidelines and transparency measures to address content moderation and concerns about misinformation. It also planned to store US user data on Oracle-operated servers to mitigate fears of Chinese government access. However, bipartisan concerns over TikTok’s influence persisted, especially regarding its ties to the Chinese government and the potential data misuse. Lawmakers and US intelligence agencies have long raised alarms about the vast amount of data TikTok collects on its US users and the potential for Beijing to exploit this information for espionage or propaganda. Therefore, last year, Congress passed a bill with overwhelming support requiring ByteDance to divest its US assets, marking the strictest legal threat the platform has ever faced.
The 19 January 2025 deadline and the rumours about Elon Musk’s potential acquisition of TikTok
By 2024, TikTok was at the centre of a geopolitical storm. The US government’s demand for divestment or a ban by 19 January 2025 intensified the platform’s challenges. Amid these disputes, Elon Musk, owner of X (formerly Twitter), has emerged as a potential buyer for TikTok’s US operations. Musk’s ties to US and Chinese markets via Tesla’s Shanghai production hub position him as a unique figure in this debate. If Musk were to acquire TikTok, it could bolster X’s advertising reach and data capabilities, aligning with his broader ambitions in AI and technology. However, such a sale would involve overcoming numerous hurdles, including ByteDance’s valuation of TikTok at $40–50 billion and securing regulatory approvals from both Washington and Beijing. On the other hand, ByteDance, backed by Beijing, is resisting the sale, arguing that the conditioning violates free speech and poses significant logistical hurdles.
The US clock strikes 'ban or divest TikTok' 30
TikTok has attempted to safeguard its US user base of 170 million by planning to allow users to download their data in case the ban takes effect. It has also reassured its 7,000 US employees that their jobs and benefits are secure, even if operations are halted. While new downloads would be prohibited under the ban, existing users could retain access temporarily, although the platform’s functionality would degrade over time.
The looming deadline has sparked a surge in alternative platforms, such as RedNote (known in China as Xiaohongshu), which has seen a significant influx of US users in anticipation of TikTok’s potential exit.
TikTok’s cultural legacy and future
The fate of TikTok in the US hangs in the balance as President-elect Donald Trump considers an executive order to delay the enforcement of the ‘ban or divest’ law by up to 90 days. The potential extension, supported by figures from both political sides, including Senate Majority Leader Chuck Schumer and Trump’s incoming national security adviser Mike Waltz, aims to provide ByteDance, TikTok’s Chinese owner, additional time to divest its US operations and avoid a nationwide ban. With over 170 million American users and substantial ad revenue at risk, lawmakers are increasingly wary of the disruption a ban could cause, signalling bipartisan support to keep the app operational while addressing national security concerns. TikTok CEO Shou Zi Chew’s attendance at Trump’s inauguration further hints at a shift in relations between the platform and the new administration. Meanwhile, the uncertainty has already driven US users to explore alternatives like RedNote as the clock ticks down to the Sunday deadline.
Either way, TikTok’s impact on culture and technology is undeniable. It has redefined digital content creation and inspired competitors like Instagram Reels and YouTube Shorts. Yet, its journey highlights the challenges of navigating geopolitical tensions and concerns over data privacy in a hyper-connected world. As the 19 January deadline looms, TikTok stands at a crossroads. Whether it becomes part of Musk’s tech empire, succumbs to a US ban, or finds another path, its legacy as a trailblazer in short-form video content remains secure. The platform’s next chapter, however, hangs in the balance, as these TikTok developments underscore the broader implications of its struggles, including the reshaping of the social media landscape and the role of government intervention in regulating digital platforms.
Disappointment and confusion swept across TikTok users in the United States as news broke that ByteDance, the app’s Chinese owner, plans to shut down the platform for its 170 million US users by Sunday. The move comes in response to a federal ban requiring ByteDance to sell TikTok’s US assets by January 19 due to national security concerns. While some users hold out hope for a last-minute reprieve, many are preparing for the worst.
Content creators, many of whom have built careers and followings on TikTok, expressed frustration and sadness. Some vowed to boycott rival platforms like Instagram, Facebook, and X, while others scrambled to save their content. True crime creator Amber Goode, from Colorado, criticised the government for “playing with us,” while other users shared instructions on migrating to alternative platforms, including China-based apps like RedNote.
TikTok has maintained that it does not and would never share US user data with China, arguing that the ban violates First Amendment rights. Unless the Supreme Court intervenes, users attempting to open the app on Sunday will be redirected to a shutdown information page. President-elect Donald Trump is reportedly exploring executive actions to delay the ban, but the outcome remains uncertain.
The shutdown has sparked mixed emotions globally, with some international users relieved that American social media issues may no longer dominate their feeds. However, for US creators like Ishpal Sidhu, who stands to lose her livelihood, the uncertainty has cast a shadow over what was once a thriving platform.
TikTok is preparing to shut down its US operations on Sunday unless a federal ban is averted at the last minute, according to sources. The ban, stemming from a law signed last April, requires TikTok’s Chinese parent company, ByteDance, to sell its US assets by January 19 or face nationwide restrictions. The Supreme Court is currently deliberating on whether to uphold or pause the ban, but no ruling has been made yet.
President-elect Donald Trump, set to take office the day after the ban would take effect, is reportedly considering a temporary suspension of the shutdown. However, legal uncertainty clouds the possibility of such action. Meanwhile, the Biden administration, in its final days, has signalled it will not block the ban without a credible divestment plan from ByteDance. TikTok has argued that the law violates First Amendment rights and warned that a prolonged ban could lead to significant user loss and global disruptions to its services.
If the ban proceeds, TikTok plans to display a pop-up message informing users of the shutdown and allow them to download their data. The app would become largely inoperable as US companies would no longer be permitted to provide critical services for its maintenance. TikTok has emphasised its ability to restore operations quickly if the ban is reversed but warned that the shutdown would impact not just American users but its global platform due to its reliance on US-based infrastructure.
The political and legal standoff has sparked widespread public and corporate reactions. Social media users have expressed disappointment at the impending ban, while TikTok’s US operations, employing over 7,000 workers, hang in the balance. Despite ongoing efforts to delay the enforcement, the platform faces an uncertain future as Sunday’s deadline looms.
TikTok has reassured its 7,000 US employees that their jobs, pay, and benefits will remain secure even if the Supreme Court upholds a law requiring the sale or ban of the platform in the United States. In an internal memo seen by Reuters, the company emphasised its commitment to employee wellbeing and maintaining operations, despite the looming January 19 deadline for the law to take effect.
The law, passed in April, targets the US operations of TikTok, owned by China-based ByteDance, amid concerns over data security and national security. Although President-elect Donald Trump has called for an extension to seek a ‘political resolution,’ the Supreme Court appears inclined to uphold the legislation. If the court does not intervene, TikTok downloads from app stores will be banned, and the app’s functionality could degrade over time as companies are prohibited from supporting its services.
TikTok’s leadership stated that the law impacts only the US user experience, not the employment of its staff, and reaffirmed its dedication to protecting employees and the platform’s 170 million American users. ‘Our leadership team remains laser-focused on planning for various scenarios and navigating the path forward,’ the memo said.
For now, TikTok’s offices will remain open, and the company continues to explore strategies to adapt to the evolving situation while ensuring continuity for its employees and users.
TikTok plans to disable its app for all US users on Sunday if the Supreme Court does not block a federal ban, according to a report by The Information. This action would go beyond the law’s requirement, which mandates a ban only on new downloads from Apple and Google app stores while allowing existing users to continue using the app temporarily.
Under TikTok’s plan, users attempting to access the app will be redirected to a website explaining the ban. The company also intends to allow users to download their data for future use. TikTok and its parent company ByteDance have yet to comment on these developments.
The ban stems from a law signed by President Joe Biden in April 2024, requiring ByteDance to sell its US assets by January 19, 2025, or face a nationwide ban. TikTok has challenged the law, arguing that it violates First Amendment protections. In a recent court filing, the company warned that a month-long ban could result in one-third of its 170 million US users leaving the platform permanently.
This potential shutdown reflects the escalating tensions surrounding TikTok’s operations in the United States, as debates over data security and free speech continue.
