The Institute of Electrical and Electronics Engineers (IEEE) has announced the launch of a project for the creation of a Standard for personal data artificial intelligence (AI) agent. In explaining the reasoning for this project, the IEEE notes: ‘In order to enable ethics based AI, individuals will require the means to influence and determine the values, rules, and inputs that guide the development of personalised algorithms and AI. They will need an agent that can negotiate their individuals rights in a system of shared social norms, ethics, and human rights […]’. The standard will describe the technical elements needed to create and grant access to a personalised AI that will comprise input, learning, ethics, rules, and values controlled by individuals. It will be aimed at educating policy makers and the private sector on the need to create the mechanisms for individuals to train personal AI agents to harmonise personal data usage for the future. This work will be in line with the IEEE Global Initiative for Ethical Considerations in Artificial Intelligence and Autonomous Systems.