Key Internet developments Archives | Digital Watch Observatory

X rolls out Paid Partnership labels to boost creator transparency

The social media platform, X, has introduced a new ‘Paid Partnership’ label that creators can attach to posts to show when content is promotional instead of leaving audiences unsure about commercial intent.

An update that improves transparency for followers while meeting rules set by the Federal Trade Commission, which expects sponsored material to be disclosed clearly.

Creators previously relied on hashtags such as #ad or #paidpartnership instead of an integrated disclosure option. The new feature allows users to apply the label through a content-disclosure toggle either during posting or afterwards.

X’s product lead, Nikita Bier, said undisclosed promotions damage trust and weaken the platform’s integrity, so the tool is meant to support creators and regulators simultaneously.

X has been trying to build a stronger creator ecosystem by offering payouts, subscriptions and other incentives. Yet many creators still favour Instagram or YouTube over X as their primary channel, because those platforms have longer-standing monetisation tools.

The addition of a built-in label aligns X with broader industry practice and aims to regain credibility among advertisers and creators.

The company has also tightened API access, preventing programmatic replies unless a user is directly mentioned or quoted.

A change that seeks to limit LLM-generated spam instead of allowing automated responses to distort discussions or appear as fake engagement beneath sponsored content.

X hopes these combined measures will enhance authenticity around commercial posts.

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Samsung advances AI RAN with NVIDIA breakthrough

The South Korean electronics company, Samsung, has completed a multi-cell test that brings its virtualised RAN software together with accelerated computing from NVIDIA.

A validation that took place in a realistic network environment confirms that the combined architecture is nearing commercial readiness as AI-native networks continue to evolve.

The company plans to highlight the achievement at Mobile World Congress 2026 as part of its broader push toward software-driven networks that use AI instead of fixed hardware optimisation.

Samsung will demonstrate an AI-based MIMO beamformer running on NVIDIA infrastructure, which offers operators higher throughput and improved spectral efficiency by extracting more value from existing spectrum.

NVIDIA and Samsung are also advancing a unified processor design that integrates CPU and GPU within a single chipset, enabling faster and more efficient data exchange.

Recently, Samsung integrated its vRAN software with the NVIDIA ARC Compact platform equipped with the Grace CPU and L4 GPU, taking another step toward commercial AI-RAN deployments.

The firm says that experience from large-scale vRAN rollouts and close collaboration with industry computing partners strengthens its position in delivering AI-powered network platforms for operators worldwide.

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Microsoft reveals OAuth redirection abuse powering new phishing attempts

Researchers at Microsoft have identified phishing activity that abuses legitimate OAuth redirection behaviour instead of relying on credential theft.

Threat actors create malicious applications within attacker-controlled tenants and configure redirect pages that lead victims from trusted authentication domains to malware-delivery sites.

A technique that has been used against government and public-sector organisations and is designed to bypass email and browser defences by embedding URLs that appear genuine.

The attack begins with lures themed around documents, financial matters or meeting requests, each containing OAuth URLs crafted to trigger silent authentication.

These links intentionally use invalid parameters that trigger an error, prompting the identity provider to redirect the user to the attacker’s infrastructure.

Validation errors, session checks and Conditional Access evaluations provide attackers with information about session status without granting access to tokens, yet still deliver the victim to a malicious landing page.

Once redirected, victims encounter phishing frameworks or are served ZIP files containing shortcut files and HTML-based loaders. These PowerShell commands launch system discovery and extract files used for DLL side-loading.

Executing a legitimate process allows a malicious DLL to load unseen, decrypt the final payload and establish a connection to a remote command-and-control server for hands-on keyboard activity.

Microsoft Entra has removed identified malicious OAuth applications, although related activity continues to appear.

Microsoft emphasises that OAuth redirection follows standards such as RFC 6749 and RFC 9700, meaning attackers cannot exploit normal protocol behaviour instead of software vulnerabilities.

Stronger governance of OAuth applications, tighter consent controls and cross-domain monitoring are required to prevent trusted authentication flows from being turned into delivery paths for phishing and malware.

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Reddit surges as AI search drives a new era of online discovery

AI-generated search summaries are reshaping online discovery and pushing Reddit to the forefront of global information flows.

The rise of Google’s AI Overview feature places curated AI summaries above traditional search results, encouraging users to rely on machine-generated syntheses instead of browsing lists of websites.

Reddit’s visibility surged after the platform agreed to data access partnerships with Google and OpenAI, enabling large language models to train on its vast archive of human conversations.

The platform’s user-generated discussions are increasingly prioritised because they provide commentary viewed as more neutral and less commercially influenced.

Research from Profound identifies Reddit as the most cited source across major AI platforms. Reddit’s rapid expansion reflects such a shift.

It has overtaken TikTok in the UK, according to Ofcom and now reports 116 million daily active users and more than one billion monthly users.

Communities built around niche interests, combined with voting systems and karma-driven credibility, create a structure that appeals to AI systems searching for grounded, human-authored content.

The platform’s design, centred on subreddits run by volunteer moderators, reinforces trust signals that large models can evaluate when generating AI Overview results.

As AI-powered search becomes the dominant interface for navigating the internet, Reddit’s role as a primary corpus for training and citation continues to expand, reshaping how people discover and verify information.

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Samsung advances toward AI autonomous factories by 2030

The South Korean electronics corporation, Samsung, is preparing a major shift to autonomous manufacturing, converting global production sites into AI-driven factories by 2030.

As such, the company is moving toward a model in which AI systems understand on-site conditions and make operational decisions independently, rather than relying on fixed automation.

A transition that will use digital twin simulations across the whole manufacturing cycle, from materials warehousing to shipping.

Samsung will deploy AI agents for quality control, production and logistics, aiming for stronger data-driven verification and improved efficiency. Wider adoption of AI in environmental health and safety is expected to raise workplace safety standards.

The firm plans to integrate agentic AI, first introduced with the Galaxy S26, into industrial operations, enabling systems to set and execute their own tasks. Humanoid manufacturing robots will be rolled out in phases as Samsung builds fully optimised smart factories.

Samsung will present its manufacturing vision at Mobile World Congress 2026, followed by the Samsung Mobile Business Summit, where executives will detail governance strategies for managing the rise of agentic AI across industries.

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Singapore and South Korea expand AI partnership

South Korean President Lee Jae Myung used the opening day of his state visit to Singapore to set out plans for deeper cooperation in emerging technologies and renewable energy.

He framed the partnership as a chance to build a future-oriented agenda shaped by a shared reliance on human capital rather than natural resources.

The visit precedes a summit with Lawrence Wong, their second meeting in four months following the upgrade of bilateral ties to a strategic partnership. Both governments want to broaden collaboration across AI, energy, the green transition and defence while maintaining strong trade and investment links.

Lee told Korean residents in Singapore that the strengthened partnership could guide relations for the next fifty years by opening new routes for collaboration across strategic sectors. He added that expanding cooperation would support wider regional stability and long-term technological development.

The programme also includes a meeting with Tharman Shanmugaratnam and attendance at AI Connect. This forum connects business leaders and entrepreneurs from both countries seeking opportunities in AI research and commercial innovation.

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OpenAI and Microsoft strengthen their long-term AI collaboration

Microsoft and OpenAI have reaffirmed their long-standing collaboration after new funding and partnerships raised speculation about their relationship.

Both firms stressed that recent announcements leave their original agreements intact, preserving a framework built on technical integration, trust and shared ambitions for AI development.

Microsoft’s exclusive licence to OpenAI’s intellectual property remains untouched, as does its position as the sole cloud provider for stateless APIs powering OpenAI models.

These APIs can be accessed through either company. Yet all such calls, including those arising from third-party partnerships such as OpenAI’s work with Amazon, continue to run on Azure rather than on alternative clouds. OpenAI’s own products, including Frontier, also stay hosted on Azure.

Revenue-sharing arrangements are unchanged, alongside the contractual definition and evaluation process for artificial general intelligence.

Both companies emphasised that the partnership was designed to allow independent initiatives while preserving deep cooperation across research, engineering and product innovation.

OpenAI retains the freedom to secure additional compute capacity elsewhere, supported by large-scale initiatives such as the Stargate project.

Even with broader collaborations emerging across the industry, both firms present their alliance as central to advancing responsible AI and expanding access to powerful tools worldwide.

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McKinsey claims agentic AI will reshape global banking

Agentic AI is set to transform banking operations in the US and Asia, according to a McKinsey podcast featuring senior partners from New York, Mumbai and London. The technology goes beyond traditional automation by handling less structured tasks and supporting end to end decision making.

Research cited in the discussion suggests many banks are experimenting with AI, yet few report material financial gains. Leaders in the US and Asia are urged to avoid narrow pilot projects and instead redesign workflows, teams and governance around AI at scale.

McKinsey partners said successful banks in the US and Asia are aligning chief executives, technology leaders and risk officers behind a shared strategy. Operations, risk management and frontline services are seen as areas where AI could deliver significant productivity and quality gains.

Banks in India and other Asian markets are also benefiting from regulatory engagement, including guidance from the Reserve Bank of India. Speakers argued that workforce training, cross functional collaboration and clear accountability will determine whether AI delivers lasting impact in the US.

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Galaxy S26 series brings powerful AI and privacy features

Samsung Electronics has unveiled the Galaxy S26 series, featuring advanced AI experiences, powerful performance, and an industry-leading camera system designed to simplify everyday smartphone tasks.

The series, which includes the Galaxy S26, S26+, and S26 Ultra, handles complex processes in the background, allowing users to focus on results rather than device operations.

The Galaxy S26 Ultra introduces the world’s first built-in Privacy Display, a redesigned chipset, and improved thermal management. Together, these upgrades enhance AI performance, graphics, and CPU efficiency, while ensuring faster, cooler, and more reliable operation throughout the day.

Photography and videography are also upgraded with wider apertures, Nightography Video, Super Steady video, and AI-powered editing tools that make professional-quality content accessible to all users.

Galaxy AI streamlines daily experiences by proactively suggesting actions, organising information, and automating tasks. Features such as Now Nudge, Now Brief, Circle to Search, and upgraded Bixby allow users to interact naturally with their devices.

Integrated AI agents, including Gemini and Perplexity, support multi-step tasks across apps, from booking services to advanced searches, all with minimal input.

Samsung has embedded multiple layers of security and privacy in the Galaxy S26 series. From AI-powered Call Screening and Privacy Alerts to Knox Vault, Knox Matrix, and post-quantum cryptography, users can control data access and protect personal information.

With long-term security updates, seamless software, and Galaxy Buds4 integration, the S26 series aims to combine performance, convenience, and safety in a single, intuitive device.

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Microsoft backs Australia’s next phase of digital government with new AI and cloud agreement

Australia’s rise to second place in the OECD Digital Government Index signals renewed momentum for national digital transformation.

A shift that comes as Microsoft signs a new five-year Volume Sourcing Arrangement with the Federal Government, designed to underpin modernisation across public services and create a secure, future-ready foundation for responsible AI adoption.

The agreement led by the Digital Transformation Agency gives agencies access to Microsoft Copilot, Azure, Microsoft 365, Dynamics 365 and a strengthened security and compliance framework instead of continuing reliance on ageing systems.

The arrangement sets clearer strategic pathways for innovation, procurement and skills development through an enhanced governance structure.

It recommits both sides to national security requirements, including the Security of Critical Infrastructure legislation, the Cloud Hosting Certification Framework and IRAP.

These measures allow agencies to expand AI use while retaining control of data and meeting the expectations placed on government institutions.

A successful Copilot trial in 2024 already demonstrated personal productivity gains of around one hour per day for participating staff.

Microsoft is also establishing a $1.55 million training fund for the Australian Public Service to support capability building in ethical AI use and modern cloud operations.

The company emphasises that Australia’s partner ecosystem will gain new opportunities because the agreement simplifies how local firms engage with government agencies. Such an approach forms an important part of the wider public sector reform agenda announced last year.

The new deal aligns with national priorities set out in the Whole-of-Government Cloud Computing Policy and the National AI Plan.

Australia now enters a pivotal period in which digital transformation is guided not only by technological capacity but by the frameworks of trust, resilience and public benefit that shape how government services evolve.

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