Global AI spending is projected to reach $1.5 trillion in 2025 and exceed $2 trillion in 2026, yet a critical element is missing: human judgement. A growing number of organisations are turning to behavioural science to bridge this gap, coding it directly into AI systems to create what experts call behavioural AI.
Early adopters like Clarity AI utilise behavioural AI to flag ESG controversies before they impact earnings. Morgan Stanley uses machine learning and satellite data to monitor environmental risks, while Google Maps influences driver behaviour, preventing over one million tonnes of CO₂ annually.
Behavioural AI is being used to predict how leaders and societies act under uncertainty. These insights guide corporate strategy, PR campaigns, and decision-making. Mind Friend combines a network of 500 mental health experts with AI to build a ‘behavioural infrastructure’ that enhances judgement.
The behaviour analytics market was valued at $1.1 billion in 2024 and is projected to grow to $10.8 billion by 2032. Major players, such as IBM and Adobe, are entering the field, while Davos and other global forums debate how behavioural frameworks should shape investment and policy decisions.
As AI scrutiny grows, ethical safeguards are critical. Companies that embed governance, fairness, and privacy protections into their behavioural AI are earning trust. In a $2 trillion market, winners will be those who pair algorithms with a deep understanding of human behaviour.
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Researchers have reached a major milestone in quantum computing, demonstrating a task that surpasses the capabilities of classical machines. Using Quantinuum’s 12-qubit ion-trap system, they delivered the first permanent, provable example of quantum supremacy, settling a long-running debate.
The experiment addressed a communication-complexity problem in which one processor (Alice) prepared a state and another (Bob) measured it. After 10,000 trials, the team proved that no classical algorithm could match the quantum result with fewer than 62 bits, with equivalent performance requiring 330 bits.
Unlike earlier claims of quantum supremacy, later challenged by improved classical algorithms, the researchers say no future breakthrough can close this gap. Experts hailed the result as a rare proof of permanent quantum advantage and a significant step forward in the field.
However, like past demonstrations, the result has no immediate commercial application. It remains a proof-of-principle demonstration showing that quantum hardware can outperform classical machines under certain conditions, but it has yet to solve real-world problems.
Future work could strengthen the result by running Alice and Bob on separate devices to rule out interaction effects. Experts say the next step is achieving useful quantum supremacy, where quantum machines beat classical ones on problems with real-world value.
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The University of Oxford will become the first UK university to offer free ChatGPT Edu access to all staff and students. The rollout follows a year-long pilot with 750 academics, researchers, and professional services staff across the University and Colleges.
ChatGPT Edu, powered by OpenAI’s GPT-5 model, is designed for education with enterprise-grade security and data privacy. Oxford says it will support research, teaching, and operations while encouraging safe, responsible use through robust governance, training, and guidance.
Staff and students will receive access to in-person and online training, webinars, and specialised guidance on the use of generative AI. A dedicated AI Competency Centre and network of AI Ambassadors will support users, alongside mandatory security training.
The prestigious UK university has also established a Digital Governance Unit and an AI Governance Group to oversee the adoption of emerging technologies. Pilots are underway to digitise the Bodleian Libraries and explore how AI can improve access to historical collections worldwide.
A jointly funded research programme with the Oxford Martin School and OpenAI will study the societal impact of AI adoption. The project is part of OpenAI’s NextGenAI consortium, which brings together 15 global research institutions to accelerate breakthroughs in AI.
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Japan is adopting a softer approach to regulating generative AI, emphasising innovation while managing risks. Its 2025 AI Bill promotes development and safety, supported by international norms and guidelines.
The Japan Fair Trade Commission (JFTC) is running a market study on competition concerns in AI, alongside enforcing the new Mobile Software Competition Act (MSCA), aimed at curbing anti-competitive practices in mobile software.
The AI Bill focuses on transparency, international cooperation, and sector-specific guidance rather than heavy penalties. Policymakers hope this flexible framework will avoid stifling innovation while encouraging responsible adoption.
The MSCA, set to be fully enforced in December 2025, obliges mobile platform operators to ensure interoperability and fair treatment of developers, including potential applications to AI tools and assistants.
With rapid AI advances, regulators in Japan remain cautious but proactive. The JFTC aims to monitor markets closely, issue guidelines as needed, and preserve a balance between competition, innovation, and consumer protection.
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Notion has officially entered the agent era with the launch of Notion Agent, the centrepiece of its Notion 3.0 rollout. Described as a ‘teammate and Notion super user,’ the AI agent is designed to automate work inside and beyond Notion.
The new tool can automatically build pages and databases, search across connected tools like Slack, and perform up to 20 minutes of autonomous work at a time. Notion says this enables faster, more efficient workflows across hundreds of pages simultaneously.
A key feature is memory, which allows the agent to ‘remember’ a user’s preferences and working style. These memories can be edited and stored under multiple profiles, allowing users to customise their agent for different projects or contexts.
Notion highlights use cases such as generating email campaigns, consolidating feedback into reports, and transforming meeting notes into emails or proposals. The company says the agent acts as a partner who plans tasks and carries them out end-to-end.
Future updates will expand personalisation and automation, including fully customised agents capable of even more complex tasks. Notion positions the launch as a step toward a new era of intelligent, self-directed productivity.
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The UK and US have signed a landmark Tech Prosperity Deal, securing a £250 billion investment package across technology and energy sectors. The agreement includes major commitments from leading AI companies to expand data centres, supercomputing capacity, and create 15,000 jobs in Britain.
Energy security forms a core part of the deal, with plans for 12 advanced nuclear reactors in northeast England. These facilities are expected to generate power for millions of homes and businesses, lower bills, and strengthen bilateral energy resilience.
The package includes $30 billion from Microsoft and $6.8 billion from Google, alongside other AI investments aimed at boosting UK research. It also funds the country’s largest supercomputer project with Nscale, establishing a foundation for AI leadership in Europe.
American firms have pledged £150 billion for UK projects, while British companies will invest heavily in the US. Pharmaceutical giant GSK has committed nearly $30 billion to American operations, underlining the cross-Atlantic nature of the partnership.
The Tech Prosperity Deal follows a recent UK-US trade agreement that removes tariffs on steel and aluminium and opens markets for key exports. The new accord builds on that momentum, tying economic growth to innovation, deregulation, and frontier technologies.
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Three lawsuits have been filed in US federal courts alleging that Character.AI and its founders, with Google’s backing, deployed predatory chatbots that harmed children. The cases involve the family of 13-year-old Juliana Peralta, who died by suicide in 2023, and two other minors.
The complaints say the chatbots were designed to mimic humans, build dependency, and expose children to sexual content. Using emojis, typos, and pop-culture personas, the bots allegedly gained trust and encouraged isolation from family and friends.
Juliana’s parents say she engaged in explicit chats, disclosed suicidal thoughts, and received no intervention before her death. Nina, 15, from New York, attempted suicide after her mother blocked the app, while a Colorado, US girl known as T.S. was also affected.
Character.AI and Google are accused of misrepresenting the app as child-safe and failing to act on warning signs. The cases follow earlier lawsuits from the Social Media Victims Law Center over similar claims that the platform encouraged harm.
SMVLC founder Matthew Bergman stated that the cases underscore the urgent need for accountability in AI design and stronger safeguards to protect children. The legal team is seeking damages and stricter safety standards for chatbot platforms marketed to minors.
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Broadcasters and advertisers seek clarity before the EU’s political advertising rules become fully applicable on 10 October. The European Commission has promised further guidance, but details on what qualifies as political advertising remain vague.
Meta and Google will block the EU’s political, election, and social issue ads when the rules take effect, citing operational challenges and legal uncertainty. The regulation, aimed at curbing disinformation and foreign interference, requires ads to display labels with sponsors, payments, and targeting.
Publishers fear they lack the technical means to comply or block non-compliant programmatic ads, risking legal exposure. They call for clear sponsor identification procedures, standardised declaration formats, and robust verification processes to ensure authenticity.
Advertisers warn that the rules’ broad definition of political actors may be hard to implement. At the same time, broadcasters fear issue-based campaigns – such as environmental awareness drives – could unintentionally fall under the scope of political advertising.
The Dutch parliamentary election on 29 October will be the first to take place under the fully applicable rules, making clarity from Brussels urgent for media and advertisers across the bloc.
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Scientists from Australian universities and The George Institute for Global Health have developed an AI tool that analyses mammograms and a woman’s age to predict her risk of heart-related hospitalisation or death within 10 years.
Published in Heart on 17 September, the study highlights the lack of routine heart disease screening for women, despite cardiovascular conditions causing 35% of female deaths. The tool delivers a two-in-one health check by integrating heart risk prediction into breast cancer screening.
The model was trained on data from over 49,000 women and performs as accurately as traditional models that require blood pressure and cholesterol data. Researchers emphasise its low-resource nature, making it viable for broad deployment in rural or underserved areas.
Study co-author Dr Jennifer Barraclough said mobile mammography services could adopt the tool to deliver breast cancer and heart health screenings in one visit. Such integration could help overcome healthcare access barriers in remote regions.
Next, before a broader rollout, the researchers plan to validate the tool in more diverse populations and study practical challenges, such as technical requirements and regulatory approvals.
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Mexico’s competition watchdog has accused Amazon and Mercado Libre of erecting barriers that limit the mobility of sellers in the country’s e-commerce market. The two platforms reportedly account for 85% of the seller market.
The Federal Economic Competition Commission (COFECE) stated that the companies provide preferential treatment to sellers who utilise their logistics services and fail to disclose how featured offers are selected, thereby restricting fair competition.
Despite finding evidence of these practices, COFECE stopped short of imposing corrective measures, citing a lack of consensus among stakeholders. Amazon welcomed the decision, saying it demonstrates the competitiveness of the retail market in Mexico.
The watchdog aims to promote a more dynamic e-commerce sector, benefiting buyers and sellers. Its February report had recommended measures to improve transparency, separate loyalty programme services, and allow fairer access to third-party delivery options.
Trade associations praised COFECE for avoiding sanctions, warning that penalties could harm consumers and shield traditional retailers. Mercado Libre has not yet commented on the findings.
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