Intellectual property rights Archives | Digital Watch Observatory

ITU puts AI and creativity in focus at Geneva summit

The International Telecommunication Union will place AI and digital creativity in the spotlight during the AI for Good Global Summit in Geneva, where artists, musicians, filmmakers, and technologists will discuss how AI is reshaping creative industries.

The summit’s AI Creativity and Culture track will explore questions around ownership, authenticity, copyright, and the growing role of generative AI in artistic production. Sessions will examine how AI tools are affecting media, music, publishing, design, fashion, entertainment, journalism, and creative labour.

High-profile participants include John Legend, who will discuss AI and music with Universal Music Group’s Michael Nash, and will.i.am, who will focus on skills, education, and AI. The programme will also feature AI-driven art installations, robotic musical performances, and screenings during the AI for Good Film Festival.

The festival, now in its second year, has received more than 1,200 contest submissions, with selected films to be shown during the summit. The programme will also include the third edition of Canvas of the Future, ITU’s AI-powered art contest, focused on how AI is shaping the future of education and work.

Organised by ITU with partners across the UN system and co-convened with Switzerland, AI for Good is intended to demonstrate AI solutions for people, planet, and prosperity. The 2026 creative programme reflects growing international attention to how AI is changing cultural production, intellectual property, and the economics of creative work.

Why does it matter?

The programme shows how AI governance debates are expanding beyond safety, productivity, and infrastructure into culture, copyright, ownership, and creative labour. By bringing together artists, entertainment companies, technologists, and UN actors in a single forum, AI for Good is treating AI creativity as both an economic opportunity and a policy challenge.

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European Patent Office expands AI use in patent examination

The European Patent Office (EPO) has presented new AI-related initiatives aimed at supporting quality and efficiency within the European patent system during the latest meeting of the SACEPO Working Party on Quality.

The online gathering brought together 71 representatives from around the world to discuss examination standards, AI integration and long-term improvements to patent procedures. EPO President António Campinos described quality as a central element of the European patent system during the meeting.

The EPO also provided updates on its Quality Action Plan 2026, including examiner training, access to prior-art information, and examination harmonisation efforts. Officials also discussed insights drawn from quality audits and decisions issued by the Boards of Appeal.

Participants discussed the increasing use of AI-supported tools within the patent-granting process. According to the EPO, AI systems are being developed to assist with tasks including pre-search procedures, drafting support, legal queries, and preparation of oral proceedings documentation.

Participants also highlighted the importance of confidentiality, accountability, and human oversight in AI-supported systems.

The EPO stated that final patent examination decisions remain under human responsibility in line with its human-centric AI policy. The meeting additionally examined broader adoption of AI tools across patent and legal sector workflows, quality assurance and secure handling of sensitive intellectual property information.

Why does it matter?

The integration of AI into patent examination highlights how intellectual property systems are adapting to growing technological complexity and increasing volumes of patent applications worldwide. Faster and more consistent examination processes could strengthen innovation ecosystems across Europe, particularly in AI, semiconductors, biotechnology and digital industries.

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Spotify verification badges target AI slop and voice impersonation

Spotify has introduced new verification badges for podcast shows and reinforced its impersonation policies as AI tools make it easier to clone voices, imitate creators and produce misleading audio content.

The new Verified by Spotify badge will appear on selected podcast show pages and in search results. According to Spotify, the badge identifies a show as the official presence of a creator, publisher or brand, helping listeners understand who they are hearing and giving creators a clearer way to establish authenticity on the platform.

Also, Spotify said the badge will begin appearing on select shows and expand over the coming months. Eligibility will depend on factors including sustained listener activity, good standing under Spotify’s platform policies and verified audience authenticity, including safeguards against fraudulent or bot-driven listenership.

Spotify is introducing podcast verification badges and stronger impersonation rules as AI slop expands into audio, voice cloning and creator identity. — Image via Magnific

The company also reaffirmed that its policies prohibit unauthorised impersonation, including through AI voice cloning. Spotify said it will remove podcast shows and content that impersonate another creator or host’s likeness without permission, whether through AI-generated voices or other methods.

However, the move shows how concerns over AI slop are expanding from low-quality visual and written content into audio and identity. In podcasting, the issue is not only whether synthetic content is poor quality, but whether listeners can tell when a voice, host or show is authentic.

Spotify framed the update as part of a broader effort to protect creators and give listeners clearer signals about who they are hearing. The company said podcasting depends on trust between creators and audiences, and that authenticity is becoming more complex as AI lowers the barrier to producing and distributing audio content.

Why does it matter?

AI slop is moving beyond visual clutter and into identity. In podcasting, synthetic voices and impersonation can directly affect the creator’s reputation, listener trust and the credibility of audio platforms. Spotify’s verification badges and impersonation rules show how platforms are beginning to respond not only with content moderation, but with identity signals, authenticity checks and stronger creator protections.

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European Commission launches copyright consultation focused on AI

The European Commission has launched a call for evidence to gather views on whether EU copyright rules should be modernised in response to changes in the digital economy, including challenges linked to generative AI.

The consultation will assess the practical impact and effectiveness of the 2019 Directive on Copyright in the Digital Single Market, which updated EU rules on the use of copyright-protected content across digital platforms and online services. The Commission will examine whether the directive has facilitated the use of protected content in digital environments, improved licensing practices and supported a fairer copyright marketplace.

Rapid technological and market developments are reshaping the creative economy, with the Commission seeking views on how generative AI affects licensing, enforcement and the use of protected works. The review also covers online piracy, particularly of live events, remuneration for performers and producers of recorded music played in the EU, and access to and re-use of works for research purposes.

The call for evidence is open until 25 June and invites contributions from relevant stakeholders on both the review of the 2019 directive and a possible targeted legislative initiative on copyright. The process will be supported by an external study and a stakeholder survey.

Why does it matter?

Generative AI has intensified long-running copyright tensions between technology developers, creators, publishers and platforms. The consultation could influence how the EU approaches licensing, enforcement and the use of protected works in AI systems, while also shaping wider debates on creator remuneration and digital rights in Europe’s creative economy.

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South Korea expands international outreach on AI copyright guidance

South Korea’s Ministry of Culture, Sports and Tourism has released an English version of its guide on fair use for training generative AI models. The document outlines how copyrighted materials may be used under existing legal frameworks for AI training purposes.

The guide outlines four legal factors used to assess fair use, including purpose, type of work, amount used, and market impact. According to the guide, AI training may qualify as fair use in some cases where it creates new value and does not negatively affect existing markets.

The guide provides examples of uses that may or may not qualify as fair use under current copyright rules. According to the guide, systems that reproduce substantial copyrighted content without transformation are less likely to qualify as fair use.

The ministry said it plans to discuss the guide internationally, including through cooperation initiatives linked to the World Intellectual Property Organization, as part of broader policy engagement efforts in Seoul, South Korea.

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Singapore cooperation with Japan targets AI in patent examination

The Intellectual Property Office of Singapore and the Japan Patent Office have announced a new cooperation initiative on the use of AI in patent substantive examination, as patent offices adapt to rapid technological change.

The initiative was announced after a bilateral meeting in Singapore between IPOS Chief Executive Tan Kong Hwee and JPO Commissioner Yasuyuki Kasai. It builds on a Memorandum of Cooperation signed in Tokyo last November.

Under the initiative, IPOS and JPO will launch a bilateral patent examiner exchange programme and hold regular technical exchanges on the use of AI in patent examination. The two offices said the cooperation is intended to strengthen capabilities, share best practices and develop robust processes for high-quality and trusted patent examination.

Tan said AI is reshaping innovation and work processes, making it necessary for IP offices to evolve while maintaining examination quality and trust. Kasai said the cooperation would bring together the experience and expertise of both offices and support innovation in both countries.

The cooperation will also cover patent search and examination quality management, benchmarking of examination practices, IT infrastructure development, operational management and IP policy exchanges. Both offices will also coordinate initiatives to support enterprises, including SMEs, and strengthen trade and IP flows between Singapore and Japan.

IPOS and JPO said the partnership reflects their shared commitment to addressing emerging challenges in the intellectual property landscape and keeping innovation ecosystems trusted, efficient and future-ready.

Why does it matter?

Patent offices are increasingly facing pressure to handle more complex applications while maintaining examination quality, consistency and trust. Cooperation between Singapore and Japan on AI-assisted examination shows how intellectual property authorities are beginning to adapt their own administrative systems to AI, not only to regulate AI-related inventions.

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Swiss media groups launch responsible AI journalism framework

Swiss media organisations have adopted a national code of conduct for the responsible use of AI, aiming to strengthen transparency, copyright protection and public trust in journalism.

The initiative is backed by major Swiss publishing groups, private radio and television organisations, the Swiss Broadcasting Corporation and the national news agency Keystone-ATS. It is based on the Council of Europe’s Framework Convention on Artificial Intelligence and Human Rights, Democracy and the Rule of Law.

The code states that media companies and their employees remain responsible for all published editorial content, whether produced by journalists or with the support of AI systems. It also commits media organisations to train staff in AI use, respect copyright, follow data protection rules and take steps to prevent the spread of false information.

Swiss media groups also agreed to inform the public transparently about their use of AI, including through dedicated information pages, and to introduce binding marking obligations for AI-supported content. The framework is designed as a self-regulatory tool at a time when public concern over AI-generated content remains high.

To support implementation, the code provides for a two-tier reporting and control mechanism. The relevant departments within media companies will first handle questions and complaints. In contrast, an independent AI ombudsperson will act as a second instance for serious or unresolved cases and publish an annual report.

Swiss President Guy Parmelin said AI could strengthen journalism if used responsibly and transparently, while warning that fake news threatens journalistic credibility and social cohesion. Legislative changes needed to implement the Council of Europe convention in Switzerland are expected by the end of 2026.

Why does it matter?

The Swiss code shows how media organisations are moving to set AI governance standards before legal obligations fully take shape. Its significance lies in linking AI-assisted journalism with editorial responsibility, transparency, copyright, data protection and complaint mechanisms, rather than treating AI labelling as the only issue. The model could influence how other media sectors balance innovation with public trust and accountability.

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The Academy introduces rules excluding AI-generated work from Oscar eligibility

The Academy’s Board of Governors has introduced new rules excluding AI-generated performances and screenplays from eligibility for the Oscars. The updated rules require that recognised work be created and performed by humans.

Under the updated framework, only performances credited in a film’s legal billing and demonstrably carried out by individuals with their consent will qualify for an Oscar. Screenplays must also be authored by humans, with the academy reserving the right to request further disclosure on the use of AI in production.

The update comes as AI technologies are increasingly used in filmmaking, including digital recreations of actors and synthetic performers. Industry tensions around AI have grown in recent years, including during the 2023 writers’ and actors’ strikes.

The move is described as part of efforts within the creative sector to preserve human authorship and artistic control as generative AI tools expand across media production.

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Intellectual property cooperation launched under EU-Japan IP Action

The European Union Intellectual Property Office has launched the EU-Japan IP Action in Tokyo, marking the first dedicated intellectual property cooperation project between the European Union and Japan.

The initiative is intended to strengthen the protection and promotion of intellectual property rights through technical cooperation, policy dialogue, and industry engagement. The launch also highlighted how AI is reshaping innovation, competition, and IP enforcement in the digital environment.

EUIPO Executive Director João Negrão said: ‘Today’s event marks a milestone: the official launch of the EU–Japan IP Action. As the first dedicated cooperation project on intellectual property between our two regions, organised by the EUIPO and co-funded by the European Union, it carries real promise – for trade, for innovation, and for growth on both sides.’

The launch brought together officials from the EU and Japan, including representatives of the Japan Patent Office and Japan’s Intellectual Property Strategy Headquarters. Speakers described the initiative as a new phase of cooperation focused on streamlining IP processes and ensuring that legal frameworks keep pace with industrial and technological change.

A panel discussion examined the impact of AI and large language models on intellectual property, including questions of authorship, ownership of AI-generated inventions, and copyright enforcement. Industry representatives also discussed practical challenges related to AI governance and anti-piracy.

The event continued with a conference on generative AI, where participants from business, government, and academia examined how IP frameworks should respond to AI-driven change. Discussions included compensation for creators whose works are used in AI training, alongside legal, contractual, and technical mechanisms that could support that goal. Creative sectors, including manga, animation, music, and video games, were also part of the discussion.

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Generative AI policy updated by Australian Research Council

The Australian Research Council has updated its policy on the use of generative AI in its grants programmes, setting out how the rules apply to applicants, administering organisations, and assessors in the National Competitive Grants Program.

The revised policy has officially taken effect and applies to applications and assessments for Discovery Indigenous 2027 and all scheme rounds opening after that date.

The policy says applicants may use generative AI tools to support tasks such as testing ideas, improving language, and summarising text, but remain responsible for the content they submit and are considered the authors of that content.

Administering organisations are also responsible for ensuring that applications are complete, accurate, and free from false or misleading information, while delegated research leaders must certify that participants are responsible for the authorship and intellectual content of applications and that they have not infringed the intellectual property rights of others.

A notable change in the revised policy is that assessors are now permitted to use generative AI tools in limited ways. The ARC says assessors may use AI only to correct or improve grammar, spelling, formatting, and the readability of drafted assessments.

At the same time, the policy states that assessors must not use AI to help form an opinion on the quality of an application and must preserve the confidentiality of all application materials. Inputting any application material into public generative AI tools such as ChatGPT, Gemini, Claude, or Perplexity is described by the ARC as a serious breach of confidentiality and is not permitted.

The ARC also says assessors will be asked about their use of AI and must be transparent when requested. Where assessors’ inappropriate use of generative AI is suspected, the ARC may remove that assessment from the process. If a breach is established following investigation, the ARC may impose consequential actions in addition to any imposed by the assessor’s employing institution.

The revised policy explains that its approach is shaped by concerns including intellectual integrity and authorship, safeguarding intellectual property, culturally appropriate use of data, content reliability and bias, human oversight and expert judgement, and energy and environmental impacts. It also states that the ARC will continue to monitor developments in generative AI and update the policy as required.

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