UNESCO panel calls for ethics to be core of emerging tech, not an afterthought

At the WSIS+20 High-Level Event in Geneva, UNESCO hosted a session titled ‘Ethics in AI: Shaping a Human-Centred Future in the Digital Age,’ where global experts warned that ethics must be built into the foundation of emerging technologies such as AI, neurotechnology, and quantum computing—not added later as damage control.

UNESCO’s Chief of Bioethics and Ethics of Science and Technology, Dafna Feinholz, stressed that ethical considerations should shape technology development from the start, echoing the organisation’s mission to safeguard human rights and freedoms alongside scientific innovation.

Panellists underscored the tension between individual intentions and institutional realities. Philosopher Mira Wolf-Bauwens argued that while developers often begin with a sense of moral responsibility, corporate pressures quickly override these principles.

Drawing from her work in the quantum sector, she described how companies dilute ethical concerns into mere legal compliance, eroding their original purpose. Neuroscientist and entrepreneur Ryota Kanai echoed this concern, sharing how the rush to commercialise neurotechnology has led to premature products that risk undermining public trust, especially when privacy risks remain poorly understood.

The session also highlighted success stories in ethical governance, such as Thailand’s efforts to implement UNESCO’s AI ethics framework. Chaichana Mitrpant, leading the country’s digital policy agency, described a localised yet uncompromised approach that engaged multiple stakeholders—from regulators to small businesses. The collaborative model helped tailor global ethical guidelines to national realities while maintaining core human values.

Panellists agreed that while regulation plays a role, ethics must remain broader, more agile, and focused on motivation rather than just rule enforcement. With technologies evolving faster than laws can adapt, anticipatory governance, cross-sector collaboration, and inclusive debate were hailed as essential. The session closed with a shared call to action: embedding ethics in every stage of technology development is not just ideal—it’s urgently necessary to build a trustworthy digital future.

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Kurbalija: Digital tools are reshaping diplomacy

Once the global stage for peace negotiations and humanitarian accords, Geneva finds itself at the heart of a new kind of diplomacy shaped by algorithms, data flows, and AI. Jovan Kurbalija, Executive Director of Diplo and Head of the Geneva Internet Platform, believes this transformation reflects Geneva’s long tradition of engaging with science, technology, and global governance. He explained this in an interview with Léman Bleu.

Diplo, a Swiss-Maltese foundation, supports diplomats and international professionals as they navigate the increasingly complex landscape of digital governance.

‘Where we once trained them to understand the internet,’ Kurbalija explains, ‘we now help them grasp and negotiate issues around AI and digital tools.’

The foundation not only aids diplomats in addressing cyber threats and data privacy but also equips them with AI-enhanced tools for negotiation, public communication, and consular protection.

According to Kurbalija, digital governance touches everyone. From how our phones are built to how data moves across borders, nearly 50 distinct issues—from cybersecurity and e-commerce to data protection and digital standards—are debated in the corridors of International Geneva. These debates are no longer reserved for specialists because they affect the everyday lives of billions.

Kurbalija draws a fascinating connection between Geneva’s philosophical heritage and today’s technological dilemmas. Writers like Mary Shelley, Voltaire, and Borges, each with ties to Geneva, grappled with themes eerily relevant today: unchecked scientific ambition, the tension between freedom and control, and the challenge of processing vast amounts of knowledge. He dubs this tradition ‘EspriTech de Genève,’ a spirit of intellectual inquiry that still echoes in debates over AI and its impact on society.

AI, Kurbalija warns, is both a marvel and a potential menace.

‘It’s not exactly Frankenstein,’ he says, ‘but without proper governance, it could become one.’

As technology evolves, so must international mechanisms ensure it serves humanity rather than endangers it.

Diplomacy, meanwhile, is being reshaped not just in terms of content but in method. Digital tools allow diplomats to engage more directly with the public and make negotiations more transparent. Yet, the rise of social media has its downsides. Public broadcasting of diplomatic proceedings risks undermining the very privacy and trust needed to reach a compromise.

‘Diplomacy,’ Kurbalija notes, ‘needs space to breathe—to think, negotiate, resolve.’

He also cautions against the growing concentration of AI and data power in the hands of a few corporations.

‘We risk having our collective knowledge privatised, commodified, and sold back to us,’ he says.

The antidote? A push for more inclusive, bottom-up AI development that empowers individuals, communities, and nations.

As Geneva continues its historic role in shaping the future, Kurbalija’s message is clear: managing technology wisely is not just a diplomatic challenge—it’s a global necessity.

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WSIS+20 spotlights urgent need for global digital skills

The WSIS+20 High-Level Event in Geneva brought together global leaders to address the digital skills gap as one of the most urgent challenges of our time. As moderator Jacek Oko stated, digital technologies are rapidly reshaping work and learning worldwide, and equipping people with the necessary skills has become a matter of equity and economic resilience.

Dr Cosmas Zavazava of ITU emphasised that the real threat is not AI itself but people being displaced by others who know how to use it. ‘Workers risk losing their jobs, not because of AI, but because someone else knows how to use AI-based tools,’ he warned.

He underscored the importance of including informal workers like artisans and farmers in reskilling initiatives. He noted that 2.6 billion people remain offline while many of the 5.8 billion connected lack meaningful digital capabilities.

Costa Rica’s Vice Minister of Telecommunications, Hubert Vargas Picado shared how the country transformed into a regional tech hub by combining widespread internet access with workforce development. ‘Connectivity alone is insufficient,’ he said, advocating for cross-sectoral training systems and targeted scholarships, especially for rural youth and women.

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WSIS+20 spotlights urgent need for global digital skills 5

Similarly, Celeste Drake from the ILO pointed to gendered impacts of automation, revealing that administrative roles held mainly by women are most vulnerable. She insisted that upskilling must go hand-in-hand with policies promoting decent work, inclusive social dialogue, and regional equity.

The EU’s Michele Cervone d’Urso acknowledged the bloc’s shortfall in digital specialists and described Europe’s multipronged response, including digital academies and international talent partnerships.

Georgia’s Ekaterine Imedadze shared the success of embedding media literacy in public education and training local ambassadors to support digital inclusion in villages. Meanwhile, Anna Sophie Herken of GIZ warned of ‘massive talent waste’ in the Global South, where highly educated data workers are confined to low-value roles. Herken called for more equitable participation in the global digital economy and local AI innovation.

Private sector voices echoed the need for systemic change. EY’s Gillian Hinde stressed community co-creation and inclusive learning models, noting that only 22% of women pursue AI-related courses.

She outlined EY’s efforts to support neurodiverse learners and validate informal learning through digital badges. India’s Professor Himanshu Rai added a powerful sense of urgency, declaring, ‘AI is not the future. It’s already passing us by.’ He showcased India’s success in scaling low-cost digital access, training 60 million rural citizens, and adapting platforms to local languages and user needs.

His call for ‘compassionate’ policymaking underscored the moral imperative to act inclusively and decisively.

Speakers across sectors agreed that infrastructure without skills development risks widening the digital divide. Targeted interventions, continuous monitoring, and structural reform were repeatedly highlighted as essential.

The event’s parting thought, offered by Jacek Oko, summed up the transformative mindset required: ‘Let AI teach us about AI.’ The road ahead demands urgency, innovation, and collective action to ensure digital transformation uplifts all, especially the most vulnerable.

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Humanitarian, peace, and media sectors join forces to tackle harmful information

At the WSIS+20 High-Level Event in Geneva, a powerful session brought together humanitarian, peacebuilding, and media development actors to confront the growing threat of disinformation, more broadly reframed as ‘harmful information.’ Panellists emphasised that false or misleading content, whether deliberately spread or unintentionally harmful, can have dire consequences for already vulnerable populations, fueling violence, eroding trust, and distorting social narratives.

The session moderator, Caroline Vuillemin of Fondation Hirondelle, underscored the urgency of uniting these sectors to protect those most at risk.

Hans-Peter Wyss of the Swiss Agency for Development and Cooperation presented the ‘triple nexus’ approach, advocating for coordinated interventions across humanitarian, development, and peacebuilding efforts. He stressed the vital role of trust, institutional flexibility, and the full inclusion of independent media as strategic actors.

Philippe Stoll of the ICRC detailed an initiative that focuses on the tangible harms of information—physical, economic, psychological, and societal—rather than debating truth. That initiative, grounded in a ‘detect, assess, respond’ framework, works from local volunteer training up to global advocacy and research on emerging challenges like deepfakes.

Donatella Rostagno of Interpeace shared field experiences from the Great Lakes region, where youth-led efforts to counter misinformation have created new channels for dialogue in highly polarised societies. She highlighted the importance of inclusive platforms where communities can express their own visions of peace and hear others’.

Meanwhile, Tammam Aloudat of The New Humanitarian critiqued the often selective framing of disinformation, urging support for local journalism and transparency about political biases, including the harm caused by omission and silence.

The session concluded with calls for sustainable funding and multi-level coordination, recognising that responses must be tailored locally while engaging globally. Despite differing views, all panellists agreed on the need to shift from a narrow focus on disinformation to a broader and more nuanced understanding of information harm, grounded in cooperation, local agency, and collective responsibility.

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Accelerating SDGs through digital innovation: SMEs take center stage at WSIS+20

At the WSIS+20 High-Level Event in Geneva, the session ‘Collaborative Innovation Ecosystem and Digital Transformation’ spotlighted how digital ecosystems can empower small and medium-sized enterprises (SMEs) to drive global progress toward the Sustainable Development Goals (SDGs). Organised by the China Academy of Information and Communication Technology (CAICT) and the International Telecommunication Union (ITU), the event drew experts from governments, industry, and international organisations to strategise on digital solutions for sustainable development.

Dr Cosmas Zavazava of ITU emphasised that SMEs are the heartbeat of global economies, yet many still lack the digital capacity to thrive. Through the ITU Innovation and Entrepreneurship Alliance—comprising over 100 stakeholders and 17 acceleration centres—efforts are underway to provide universal connectivity and foster sustainable digital transformation.

Xiaohui Yu of CAICT echoed this vision, highlighting the crucial role of developing nations in closing the digital gap and announcing CAICT’s expanded role as an ITU acceleration centre dedicated to tech innovation and SME support.

One key milestone from the session was launching a global case collection initiative to identify best practices in ICT-enabled SME transformation. Countries like South Africa and Kenya shared success stories—South Africa’s Digitech platform and foresight-driven policymaking, and Kenya’s Hustler Fund, which digitises SME financing via mobile platforms like M-Pesa while integrating over 20,000 government services. These examples underscore the need for inclusive infrastructure, affordable digital tools, and coherent policies to bridge divides.

The discussion culminated in a unified call for action: build a ‘platform of platforms’ that connects regional innovation efforts, harmonises cross-border policies, and fosters capacity-building to ensure digital transformation reaches even the most marginalised entrepreneurs. As participants agreed, collaboration must move beyond goodwill to coordinated, sustained action if SMEs are to unlock their full potential in achieving the SDGs.

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UNESCO pushes for digital trust at WSIS+20

At the WSIS+20 High-Level Event in Geneva, UNESCO convened a timely session exploring how to strengthen global information ecosystems through responsible platform governance and smart technology use. The discussion, titled ‘Towards a Resilient Information Ecosystem’, brought together international regulators, academics, civil society leaders, and tech industry representatives to assess digital media’s role in shaping public discourse, especially in times of crisis.

UNESCO’s Assistant Director General Tawfik Jelassi emphasised the organisation’s longstanding mission to build peace through knowledge sharing, warning that digital platforms now risk becoming breeding grounds for misinformation, hate speech, and division. To counter this, he highlighted UNESCO’s ‘Internet for Trust’ initiative, which produced governance guidelines informed by over 10,000 global contributions.

Speakers called for a shift from viewing misinformation as an isolated problem to understanding the broader digital communication ecosystem, especially during crises such as wars or natural disasters. Professor Ingrid Volkmer stressed that global monopolies like Starlink, Amazon Web Services, and OpenAI dominate critical communication infrastructure, often without sufficient oversight.

She urged a paradigm shift that treats crisis communication as an interconnected system requiring tailored regulation and risk assessments. France’s digital regulator Frédéric Bokobza outlined the European Digital Services Act’s role in enhancing transparency and accountability, noting the importance of establishing direct cooperation with platforms, particularly during elections.

The panel also spotlighted ways to empower users. Google’s Nadja Blagojevic showcased initiatives like SynthID watermarking for AI-generated content and media literacy programs such as ‘Be Internet Awesome,’ which aim to build digital critical thinking skills across age groups.

Meanwhile, Maria Paz Canales from Global Partners Digital offered a civil society perspective, sharing how AI tools protect protestors’ identities, preserve historical memory, and amplify marginalised voices, even amid funding challenges. She also called for regulatory models distinguishing between traditional commercial media and true public interest journalism, particularly in underrepresented regions like Latin America.

The session concluded with a strong call for international collaboration among regulators and platforms, affirming that information should be treated as a public good. Participants underscored the need for inclusive, multistakeholder governance and sustainable support for independent media to protect democratic values in an increasingly digital world.

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Rights before risks: Rethinking quantum innovation at WSIS+20

At the WSIS+20 High-Level Event in Geneva, a powerful call was made to ensure the development of quantum technologies remains rooted in human rights and inclusive governance. A UNESCO-led session titled ‘Human Rights-Centred Global Governance of Quantum Technologies’ presented key findings from a new issue brief co-authored with Sciences Po and the European University Institute.

It outlined major risks—such as quantum’s dual-use nature threatening encryption, a widening technological divide, and severe gender imbalances in the field—and urged immediate global action to build safeguards before quantum capabilities mature.

UNESCO’s Guilherme Canela emphasised that innovation and human rights are not mutually exclusive but fundamentally interlinked, warning against a ‘false dichotomy’ between the two. Lead author Shamira Ahmed highlighted the need for proactive frameworks to ensure quantum benefits are equitably distributed and not used to deepen global inequalities or erode rights.

With 79% of quantum firms lacking female leadership and a mere 1 in 54 job applicants being women, the gender gap was called ‘staggering.’ Ahmed proposed infrastructure investment, policy reforms, capacity development, and leveraging the UN’s International Year of Quantum to accelerate global discussions.

Panellists echoed the urgency. Constance Bommelaer de Leusse from Sciences Po advocated for embedding multistakeholder participation into governance processes and warned of a looming ‘quantum arms race.’ Professor Pieter Vermaas of Delft University urged moving from talk to international collaboration, suggesting the creation of global quantum research centres.

Journalist Elodie Vialle raised alarms about quantum’s potential to supercharge surveillance, endangering press freedom and digital privacy, and underscored the need to close the cultural gap between technologists and civil society.

Overall, the session championed a future where quantum technology is developed transparently, governed globally, and serves as a digital public good, bridging divides rather than deepening them. Speakers agreed that the time to act is now, before today’s opportunities become tomorrow’s crises.

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Preserving languages in a digital world: A call for inclusive action

At the WSIS+20 High-Level Event in Geneva, UNESCO convened a powerful session on the critical need to protect multilingualism in the digital age. With over 8,000 languages spoken globally but fewer than 120 represented online, the panel warned of a growing digital divide that excludes billions and marginalises thousands of cultures.

Dr Tawfik Jelassi of UNESCO painted a vivid metaphor of the internet as a vast library where most languages have no books on the shelves, calling for urgent action to safeguard humanity’s linguistic and cultural diversity.

Speakers underscored that bridging this divide goes beyond creating language tools—it requires systemic change rooted in policy, education, and community empowerment. Guilherme Canela of UNESCO highlighted ongoing initiatives like the 2003 Recommendation on Multilingualism and the UN Decade of Indigenous Languages, which has already inspired 15 national action plans.

Panellists like Valts Ernstreits and Sofiya Zahova emphasised community-led efforts, citing examples from Latvia, Iceland, and Sámi institutions that show how native speakers and local institutions must lead digital inclusion efforts.

Africa’s case brought the urgency into sharp focus. David Waweru noted that despite hosting a third of the world’s languages, less than 0.1% of websites feature African language content. Yet, promising efforts like the African Storybook project and AI language models show how local storytelling and education can thrive in digital spaces.

Elena Plexida of ICANN revealed that only 26% of email servers accept non-Latin addresses, a stark reminder of the structural barriers to full digital participation.

The session concluded with a strong call for multistakeholder collaboration. Governments, tech companies, indigenous communities, and civil society must work together to make multilingualism the default, not the exception, in digital spaces. As Jelassi put it, ensuring every language has a place online is not just a technical challenge but a matter of cultural survival and digital justice.

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Towards a unified digital future: WSIS+20 and GDC seek synergy, not redundancy

At the WSIS+20 High-Level Event in Geneva, global digital leaders gathered to align two major initiatives shaping the future of digital governance: the WSIS+20 Review and the Global Digital Compact (GDC). With resource efficiency and institutional coherence high on the UN’s agenda, the session emphasised avoiding duplication and building on two decades of WSIS infrastructure, rather than creating new frameworks.

Discussions pointed to a shared vision: a streamlined and inclusive approach to digital governance rooted in collaboration and practical results. Co-facilitators from Kenya and Albania, UN agency leaders, and the EU representatives voiced strong consensus that the WSIS legacy—built on multistakeholder participation—should remain central to the digital governance agenda.

Amandeep Singh Gill, the UN’s tech envoy, noted that the GDC already incorporates WSIS principles and advocates reliance on existing mechanisms like the WSIS Forum and the Internet Governance Forum. Proposals such as the EU’s idea of developing action line ‘roadmaps’ were well received as practical tools to embed GDC principles within the WSIS ecosystem.

UNESCO’s Assistant Director-General for Communication and Information Tawfik Jelassi and ITU’s Deputy Secretary-General Tomas Lamanauskas stressed that digital governance isn’t just about structure but outcomes that directly impact communities, from remote healthcare access to digital ID solutions. Calls to uphold the ‘progressive language’ of the GDC highlighted concern over backsliding amid geopolitical tensions, while the need for hybrid governance—blending state authority with stakeholder inclusivity—was cited as a promising way forward.

Ultimately, the session closed on a constructive note: WSIS+20 and the GDC must not compete but complement each other, delivering real-world digital transformation without adding bureaucratic layers. The challenge now lies in operationalising this consensus—coordinating reporting mechanisms, leveraging forums, and ensuring that every digital policy yields tangible benefits for people worldwide.

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Women researchers showcase accessibility breakthroughs at WSIS

At the WSIS+20 High-Level Event 2025 in Geneva, the session titled ‘Media and Education for All: Bridging Female Academic Leaders and Society towards Impactful Results’ spotlighted how female academic experts are applying AI to make media and education more inclusive and accessible. Organised by the AXS-CAT network at Universitat Autònoma de Barcelona and moderated by Dr Anita Lamprecht from Diplo, the session showcased a range of innovative projects that translate university research into real-world impact.

One highlight was the ENACT project, presented by Professor Ana Matamala, which develops simplified news content to serve audiences such as migrants, people with intellectual disabilities, and language learners. While 13 European organisations already offer some easy-to-understand content, challenges remain in maintaining journalistic integrity while ensuring accessibility.

Meanwhile, Professor Pilar Orero unveiled three AI-driven projects: Mosaic, a searchable public broadcaster archive hub; Alfie, which tackles AI bias in media; and a climate change initiative focused on making scientific data more comprehensible to the public. Several education-centred projects also took the stage.

Dr Estella Oncins introduced the Inclusivity project, which uses virtual reality to engage neurodiverse students and promote inclusive teaching methods. Dr Mireia Farrus presented Scribal, a real-time AI-powered transcription and translation tool for university lectures, tailored to support Catalan language users and students with hearing impairments.

Additionally, Dr Mar Gutierrez Colon shared two accessibility tools: a gamified reading app for children in Kenya and an English language test adapted for students with special educational needs. During the Q&A, discussions turned to the challenges of teaching fast-evolving technologies like AI, especially given the scarcity of qualified educators.

The speakers emphasised that digital accessibility is not just a technical concern but a matter of educational justice, advocating for stronger collaboration between academia and industry to ensure inclusive learning opportunities for all.

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