Future of work Archives | Page 176 of 231 | Digital Watch Observatory

Europe builds quantum computers with glass and light

European researchers are building quantum computers using glass chips and photons instead of traditional silicon and electricity.

Led by the Italian Polytechnic University of Milan, the project is harnessing the power of light to deliver faster computing and solve real-world challenges.

These chips avoid energy loss by guiding photons through transparent glass, an approach designed to boost precision and reliability in quantum operations.

The collaborative effort includes specialists in photon detection, electronics, and quantum software, all working towards a functioning photonic quantum machine by 2026.

One of its first goals is to help design better lithium-ion batteries, which is vital for Europe’s shift to renewable energy and electric transport.

Europe’s broader ambition is to deploy a quantum-accelerated supercomputer by 2025 and grow a local quantum chip industry by 2030. While talent and innovation are strong, the project highlights a pressing need for greater private investment and commercial scale to match global rivals.

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YouTube tightens rules on AI-only videos

YouTube will begin curbing AI-generated content lacking human input to protect content quality and ad revenue. Since July 15, creators must disclose the use of AI and provide genuine creative value to qualify for monetisation.

The platform’s clampdown aims to prevent a flood of low-quality videos, known as ‘AI slop’, that risk overwhelming its algorithm and lowering ad returns. Analysts say Google’s new stance reflects the need to balance AI leadership with platform integrity.

YouTube will still allow AI-assisted content, but it insists creators must offer original contributions such as commentary, editing, or storytelling. Without this, AI-only videos will no longer earn advertising revenue.

The move also addresses rising concerns around copyright, ownership and algorithm overload, which could destabilise the platform’s delicate content ecosystem. Experts warn that unregulated AI use may harm creators who produce high-effort, original material.

Stakeholders say the changes will benefit creators focused on meaningful content while preserving advertiser trust and fair revenue sharing across millions of global partners. YouTube’s approach signals a shift towards responsible AI integration in media platforms.

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EU bets on quantum to regain global influence

European policymakers are turning to quantum technology as a strategic solution to the continent’s growing economic and security challenges.

With the US and China surging ahead in AI, Europe sees quantum innovation as a last-mover advantage it cannot afford to miss.

Quantum computers, sensors, and encryption are already transforming military, industrial and cybersecurity capabilities.

From stealth detection to next-generation batteries, Europe hopes quantum breakthroughs will bolster its defences and revitalise its energy, automotive and pharmaceutical sectors.

Although EU institutions have heavily invested in quantum programmes and Europe trains more engineers than anywhere else, funding gaps persist.

Private investment remains limited, pushing some of the continent’s most promising start-ups abroad in search of capital and scale.

The EU must pair its technical excellence with bold policy reforms to avoid falling behind. Strategic protections, high-risk R&D support and new alliances will be essential to turning scientific strength into global leadership.

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Asia’s humanities under pressure from AI surge

Universities across Asia, notably in China, are slashing liberal arts enrollments to expand STEM and AI programmes. Institutions like Fudan and Tsinghua are reducing intake for humanities subjects, as policymakers push for a high-tech workforce.

Despite this shift, educators argue that sidelining subjects like history, philosophy, and ethics threatens the cultivation of critical thinking, moral insight, and cultural literacy, which are increasingly necessary in an AI-saturated world.

They contend that humanistic reasoning remains essential for navigating AI’s societal and ethical complexities.

Innovators are pushing for hybrid models of education. Humanities courses are evolving to incorporate AI-driven archival research, digital analysis, and data-informed argumentation, turning liberal arts into tools for interpreting technology, rather than resisting it.

Supporters emphasise that liberal arts students offer distinct advantages: they excel in communication, ethical judgement, storytelling and adaptability, capacities that machines lack. These soft skills are increasingly valued in workplaces that integrate AI.

Analysts predict that the future lies not in abandoning the humanities but in transforming them. When taught alongside technical disciplines, through STEAM initiatives and cross-disciplinary curricula, liberal arts can complement AI, ensuring that technology remains anchored in human values.

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Zuckerberg unveils Meta’s multi-gigawatt AI data clusters

Meta Platforms is building several of the world’s largest data centres to power its AI ambitions, with the first facility expected to go online in 2026.

Chief Executive Mark Zuckerberg revealed on Threads that the site, called Prometheus, will be the first of multiple ‘titan clusters’ designed to support AI development instead of relying on existing infrastructure.

Frustrated by earlier AI efforts, Meta is investing heavily in talent and technology. The company has committed up to $72 billion towards AI and data centre expansion, while Zuckerberg has personally recruited high-profile figures from OpenAI, DeepMind, and Apple.

That includes appointing Scale AI’s Alexandr Wang as chief AI officer through a $14.3 billion stake deal and securing Ruoming Pang with a compensation package worth over $200 million.

The facilities under construction will have multi-gigawatt capacity, placing Meta ahead of rivals such as OpenAI and Oracle in the race for large-scale AI infrastructure.

One supercluster in Richland Parish, Louisiana, is said to cover an area nearly the size of Manhattan instead of smaller conventional data centre sites.

Zuckerberg confirmed that Meta is prepared to invest ‘hundreds of billions of dollars’ into building superintelligence capabilities, using revenue from its core advertising business on platforms like Facebook and Instagram to fund these projects instead of seeking external financing.

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AI tools fuel smarter and faster marketing decisions

Nearly half of UK marketers surveyed already harness AI for essential tasks such as market research, campaign optimisation, creative asset testing, and budget allocation.

Specifically, 46 % use AI for research, 44 % generate multiple asset variants, 43.7 % optimise mid‑campaign content, and over 41 % apply machine learning to audience targeting and media planning.

These tools enable faster ideation, real‑time asset iteration, and smarter spend decisions. Campaigns can now be A/B tested in moments rather than days, freeing teams to focus on higher‑level strategic and creative work.

Industry leaders emphasise that AI serves best as a ‘co‑pilot‘, enhancing productivity and insight, not replacing human creativity.

Responsible deployment requires careful prompt design, ongoing ethical review, and maintaining a clear brand identity in increasingly automated processes.

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AI chills UK job hiring, especially among tech and finance roles

Recent data reveals a sharp drop in UK job openings for roles at risk of automation, with postings in tech and financial sectors falling by approximately 38%, compared to less exposed fields.

The shift underscores how AI influences workforce planning, as employers reduce positions most vulnerable to machine replacement.

Graduate job seekers are bearing the brunt of this trend. Since the debut of tools like ChatGPT, entry-level roles have been withdrawn more swiftly, as firms opt to apply AI solutions over traditional hiring. However, this marks a significant change in early career pathways.

Although macroeconomic factors, such as rising wages and interest rate pressures, are also at play, the rapid pace of AI integration into hiring, particularly via proactive recruitment freezes, signals a fundamental transformation.

As AI tools become integral, firms across the UK are rethinking how, when, and who they recruit.

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AI’s future in banking depends on local solutions and trust

According to leading industry voices, banks and financial institutions are expected to play a central role in accelerating AI adoption across African markets.

Experts at the ACAMB stakeholders’ conference in Lagos stressed the need for region-specific AI solutions to meet Africa’s unique financial needs.

Niyi Yusuf, Chairman of the Nigerian Economic Summit Group, highlighted AI’s evolution since the 1950s and its growing influence on modern banking.

He called for AI algorithms tailored to local challenges, rather than relying on those designed for advanced economies.

Yusuf noted that banks have long used AI to enhance efficiency and reduce fraud, but warned that customer trust must remain at the heart of digital transformation. He said the success of future innovations depends on preserving transparency and safeguarding data.

Professor Pius Olarenwaju of the CIBN described AI as a general-purpose technology driving the fourth industrial revolution. He warned that resisting adoption would risk excluding stakeholders from the future of financial services.

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Bitcoin surge sparks global crypto job boom

Global demand for crypto talent is accelerating, fuelled by Bitcoin’s surge past $122,000 on 14 July. As the market hits a valuation of over $3.8 trillion, countries are competing to become hubs for blockchain careers.

The United States ranks first in a recent Taurex study, offering 292 active listings and an average salary of $148,100. Its dominance is underpinned by a mature policy landscape and a strong base of 170 crypto firms. The UAE follows closely, combining competitive pay with the world’s highest Bitcoin ownership rate at 27%.

India, Singapore and the UK round out the top five. India leads in company count and user base, while Singapore shows the strongest job search interest globally. The UK remains Europe’s top destination, offering stable regulation and nearly 100,000 in average salary.

Other nations including Switzerland, Germany, Hong Kong and Poland are also seeing sharp growth. Poland stands out with 157 listings, despite lower average salaries.

With job volume, salary potential and regulatory clarity on the rise, crypto careers are fast becoming a global mainstream option.

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Mexican voice actors demand AI regulation over cloning threat

Mexican actors have raised alarm over the threat AI poses to their profession, calling for stronger regulation to prevent voice cloning without consent.

From Mexico City’s Monument to the Revolution, dozens of audiovisual professionals rallied with signs reading phrases like ‘I don’t want to be replaced by AI.’ Lili Barba, president of the Mexican Association of Commercial Announcements, said actors are urging the government to legally recognise the voice as a biometric identifier.

She cited a recent video by Mexico’s National Electoral Institute that used the cloned voice of the late actor Jose Lavat without family consent. Lavat was famous for dubbing stars like Al Pacino and Robert De Niro. Barba called the incident ‘a major violation we can’t allow.’

Actor Harumi Nishizawa described voice dubbing as an intricate art form. She warned that without regulation, human dubbing could vanish along with millions of creative jobs.

Last year, AI’s potential to replace artists sparked major strikes in Hollywood, while Scarlett Johansson accused OpenAI of copying her voice for a chatbot.

Streaming services like Amazon Prime Video and platforms such as YouTube are now testing AI-assisted dubbing systems, with some studios promoting all-in-one AI tools,

In South Korea, CJ ENM recently introduced a system combining audio, video and character animation, highlighting the pace of AI adoption in entertainment.

Despite the tech’s growth, many in the industry argue that AI lacks the creative depth of real human performance, especially in emotional or comedic delivery. ‘AI can’t make dialogue sound broken or alive,’ said Mario Heras, a dubbing director in Mexico. ‘The human factor still protects us.’

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