Game developers fear job loss as Google unveils Genie 3

Google’s new AI model, Genie 3, can generate interactive game worlds from simple text prompts. It creates rich, explorable environments in minutes, which previously took developers weeks to build by hand.

The technology offers eye-catching scenarios like flying over mountains, exploring volcanoes, or swimming through deep oceans. Although the graphics still show AI hallmarks, the functionality is advanced enough to raise concerns across the game industry.

Many fear that Genie 3 could render traditional development tools, such as Unity and Unreal, less essential, especially for prototyping or indie games. With just a few words, AI can now build what teams of artists and designers once did.

Job losses driven by AI are already happening in other sectors. Customer support, design, and language learning platforms have replaced humans with bots. Game developers may be next in line as studios seek to cut costs.

Some players may continue to favour human-made games, but the pressure is growing. Genie 3 shows that AI is no longer just assisting developers; it’s beginning to replace them.

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