Future of work

EMFA guidance sets expectations for Big Tech media protections

The European Commission has issued implementation guidelines for Article 18 of the European Media Freedom Act (EMFA), setting out how large platforms must protect recognised media content through self-declaration mechanisms.

Article 18 has been in effect for 6 months, and the guidance is intended to translate legal duties into operational steps. The European Broadcasting Union welcomed the clarification but warned that major platforms continue to delay compliance, limiting media organisations’ ability to exercise their rights.

The Commission says self-declaration mechanisms should be easy to find and use, with prominent interface features linked to media accounts. Platforms are also encouraged to actively promote the process, make it available in all EU languages, and use standardised questionnaires to reduce friction.

The guidance also recommends allowing multiple accounts in one submission, automated acknowledgements with clear contact points, and the ability to update or withdraw declarations. The aim is to improve transparency and limit unilateral moderation decisions.

The guidelines reinforce the EMFA’s goal of rebalancing power between platforms and media organisations by curbing opaque moderation practices. The impact of EMFA will depend on enforcement and ongoing oversight to ensure platforms implement the measures in good faith.

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Dutch MPs renew push to move data off US clouds

Dutch MPs have renewed calls for companies and public services in the Netherlands to reduce reliance on US-based cloud servers. The move reflects growing concern over data security and foreign access in the Netherlands.

Research by NOS found that two-thirds of essential service providers in the Netherlands rely on at least one US cloud server. Local councils, health insurers and hospitals in the Netherlands remain heavily exposed.

Concerns intensified following a proposed sale of Solvinity, which manages the DigiD system used across the Netherlands. A sale to a US firm could place Dutch data under the US Cloud Act.

Parties including D66, VVD and CDA say critical infrastructure data in the Netherlands should be prioritised for protection. Dutch cloud providers say Europe could handle most services if procurement rules changed.

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ChatGPT begins limited ads test in the US

OpenAI has begun testing advertisements inside ChatGPT for some adult users in the US, marking a major shift for the widely used AI service.

The ads appear only on Free and Go tiers in the US, while paid plans remain ad free. OpenAI says responses are unaffected, though critics warn commercial messaging could blur boundaries over time in the US.

Ads are selected based on conversation topics and prior interactions, prompting concern among privacy advocates in the US. OpenAI says advertisers receive only aggregated data and cannot view conversations.

Industry analysts say the move reflects growing pressure to monetise costly AI infrastructure in the US. Regulators and researchers continue to debate whether advertising can coexist with trust in AI systems.

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US lawsuits target social media platforms for deliberate child engagement designs

A landmark trial has begun in Los Angeles, accusing Meta and Google’s YouTube of deliberately addicting children to their platforms.

The case is part of a wider series of lawsuits across the US seeking to hold social media companies accountable for harms to young users. TikTok and Snap settled before trial, leaving Meta and YouTube to face the allegations in court.

The first bellwether case involves a 19-year-old identified as ‘KGM’, whose claims could shape thousands of similar lawsuits. Plaintiffs allege that design features were intentionally created to maximise engagement among children, borrowing techniques from slot machines and the tobacco industry.

A trial that may see testimony from executives, including Meta CEO Mark Zuckerberg, and could last six to eight weeks.

Social media companies deny the allegations, emphasising existing safeguards and arguing that teen mental health is influenced by numerous factors, such as academic pressure, socioeconomic challenges and substance use, instead of social media alone.

Meta and YouTube maintain that they prioritise user safety and privacy while providing tools for parental oversight.

Similar trials are unfolding across the country. New Mexico is investigating allegations of sexual exploitation facilitated by Meta platforms, while Oakland will hear cases representing school districts.

More than 40 state attorneys general have filed lawsuits against Meta, with TikTok facing claims in over a dozen states. Outcomes could profoundly impact platform design, regulation and legal accountability for youth-focused digital services.

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EU telecom simplification at risk as Digital Networks Act adds extra admin

The ambitions of the EU to streamline telecom rules are facing fresh uncertainty after a Commission document indicated that the Digital Networks Act may create more administrative demands for national regulators instead of easing their workload.

The plan to simplify long-standing procedures risks becoming more complex as officials examine the impact on oversight bodies.

Concerns are growing among telecom authorities and BEREC, which may need to adjust to new reporting duties and heightened scrutiny. The additional requirements could limit regulators’ ability to respond quickly to national needs.

Policymakers hoped the new framework would reduce bureaucracy and modernise the sector. The emerging assessment now suggests that greater coordination at the EU level may introduce extra layers of compliance at a time when regulators seek clarity and flexibility.

The debate has intensified as governments push for faster network deployment and more predictable governance. The prospect of heavier administrative tasks could slow progress rather than deliver the streamlined system originally promised.

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Writing as thinking in the age of AI

In his article, Richard Gunderman argues that writing is not merely a way to present ideas but a core human activity through which people think, reflect and form meaning.

He contends that when AI systems generate text on behalf of users, they risk replacing this cognitive process with automated output, weakening the connection between thought and expression.

According to the piece, writing serves as a tool for reasoning, emotional processing and moral judgment. Offloading it to AI can diminish originality, flatten individual voice and encourage passive consumption of machine-produced ideas.

Gunderman warns that this shift could lead to intellectual dependency, where people rely on AI to structure arguments and articulate positions rather than developing those skills themselves.

The article also raises ethical concerns about authenticity and responsibility. If AI produces large portions of written work, it becomes unclear who is accountable for the ideas expressed. Gunderman suggests that overreliance on AI writing tools may undermine trust in communication and blur the line between human and machine authorship.

Overall, the piece calls for a balanced approach: AI may assist with editing or idea generation, but the act of writing itself should remain fundamentally human, as it is central to critical thinking, identity and social responsibility.

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Tech firms push longer working hours to compete in AI race

Tech companies competing in AI are increasingly expecting employees to work longer weeks to keep pace with rapid innovation. Some start-ups openly promote 70-hour schedules, presenting intense effort as necessary to launch products faster and stay ahead of rivals.

Investors and founders often believe that extended working hours improve development speed and increase the chances of securing funding. Fast growth and fierce global competition have made urgency a defining feature of many AI workplaces.

However, research shows productivity rises only up to a limit before fatigue reduces efficiency and focus. Experts warn that excessive workloads can lead to burnout and make it harder for companies to retain experienced professionals.

Health specialists link extended working weeks to higher risks of heart disease and stroke. Many experts argue that smarter management and efficient use of technology offer safer and more effective paths to lasting productivity.

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Pakistan pledges major investment in AI by 2030

Pakistan plans to invest $1 billion in AI by 2030, Prime Minister Shehbaz Sharif said at the opening of Indus AI Week in Islamabad. The pledge aims to build a national AI ecosystem in Pakistan.

The government in Pakistan said AI education would expand to schools and universities, including remote regions. Islamabad also plans 1,000 fully funded PhD scholarships in AI to strengthen research capacity in Pakistan.

Shehbaz Sharif said Pakistan would train one million non IT professionals in AI skills by 2030. Islamabad identified agriculture, mining and industry as priority sectors for AI driven productivity gains in Pakistan.

Pakistan approved a National AI Policy in 2025, although implementation has moved slowly. Officials in Islamabad said Indus AI Week marks an early step towards broader adoption of AI across Pakistan.

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Singtel opens largest AI ready data centre in Singapore

Singtel’s data centre arm Nxera has opened its largest data centre in Singapore at Tuas. The facility strengthens Singapore’s role as a regional hub for AI infrastructure.

The Tuas site in Singapore offers 58MW of AI-ready capacity and is described as the country’s highest- power-density data centre. More than 90 per cent of Singapore’s capacity was committed before the official launch.

Nxera said the Singapore facility is hyperconnected through direct access to international and domestic networks. Singapore gains lower latency and improved reliability from integration with a cable landing station.

Singtel said the Tuas development supports rising demand in Singapore for AI, cloud and high performance computing. Nxera plans further expansion in Asia while reinforcing Singapore’s position in digital infrastructure.

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Educators turn to AI despite platform fatigue

Educators in the US are increasingly using AI to address resource shortages, despite growing frustration with fragmented digital platforms. A new survey highlights rising dependence on AI tools across schools and universities in the US.

The study found many educators in the US juggle numerous digital systems that fail to integrate smoothly. Respondents said constant switching between platforms adds to workload pressures and burnout in the US education sector.

AI use in the US is focused on boosting productivity, with educators applying tools to research, writing and administrative tasks. Many also use AI to support student learning as budgets tighten in the US.

Concerns remain in the US around data security, ethics and system overload. Educators said better integration between AI and learning tools could ease strain and improve outcomes in the US classroom.

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