Future of work

Doctolib fined €4.67 million for abusing market dominance

France’s competition authority has fined Doctolib €4.67 million for abusing its dominant position in online medical appointment booking and teleconsultation services. The regulator found that Doctolib used exclusivity clauses and tied selling to restrict competition and strengthen its market control.

Doctolib required healthcare professionals to subscribe to its appointment booking service to use its teleconsultation platform, effectively preventing them from using rival providers. Contracts also included clauses discouraging professionals from signing with competing services.

The French authority also sanctioned Doctolib for its 2018 acquisition of MonDocteur, describing it as a strategy to eliminate its main competitor. Internal documents revealed that the merger aimed to remove MonDocteur’s product from the market and reduce pricing pressure.

The decision marks the first application of the EU’s Towercast precedent to penalise a below-threshold merger as an abuse of dominance. Doctolib has been ordered to publish the ruling summary in Le Quotidien du Médecin and online.

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Coca-Cola enhances its AI-powered Christmas ad to fix last year’s visual flaws

Coca-Cola has released an improved AI-generated Christmas commercial after last year’s debut campaign drew criticism for its unsettling visuals.

The latest ‘Holidays Are Coming’ ads, developed in part by San Francisco-based Silverside, showcase more natural animation and a wider range of festive creatures, instead of the overly lifelike characters that previously unsettled audiences.

The new version avoids the ‘uncanny valley’ effect that plagued 2024’s ads. The use of generative AI by Coca-Cola reflects a wider advertising trend focused on speed and cost efficiency, even as creative professionals warn about its potential impact on traditional jobs.

Despite the efficiency gains, AI-assisted advertising remains labour-intensive. Teams of digital artists refine the content frame by frame to ensure realistic and emotionally engaging visuals.

Industry data show that 30% of commercials and online videos in 2025 were created or enhanced using generative AI, compared with 22% in 2023.

Coca-Cola’s move follows similar initiatives by major firms, including Google’s first fully AI-generated ad spot launched last month, signalling that generative AI is now becoming a mainstream creative tool across global marketing.

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How Google uses AI to support teachers and inspire students

Google is redefining education with AI designed to enhance learning, rather than replace teachers. The company has unveiled new tools grounded in learning science to support both educators and students, aiming to make learning more effective, efficient and engaging.

Through its Gemini platform, users can follow guided learning paths that encourage discovery rather than passive answers.

YouTube and Search now include conversational features that allow students to ask questions as they learn, while NotebookLM can transform personal materials into quizzes or immersive study aids.

Instructors can also utilise Google Classroom’s free AI tools for lesson planning and administrative support, thereby freeing up time for direct student engagement.

Google emphasises that its goal is to preserve the human essence of education while using AI to expand understanding. The company also addresses challenges linked to AI in learning, such as cheating, fairness, accuracy and critical thinking.

It is exploring assessment models that cannot be easily replicated by AI, including debates, projects, and oral examinations.

The firm pledges to develop its tools responsibly by collaborating with educators, parents and policymakers. By combining the art of teaching with the science of AI-driven learning, Google seeks to make education more personal, equitable and inspiring for all.

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OpenAI outlines roadmap for AI safety, accountability and global cooperation

New recommendations have been published by OpenAI for managing rapid advances in AI, stressing the need for shared safety standards, public accountability, and resilience frameworks.

The company warned that while AI systems are increasingly capable of solving complex problems and accelerating discovery, they also pose significant risks that must be addressed collaboratively.

According to OpenAI, the next few years could bring systems capable of discoveries once thought centuries away.

The firm expects AI to transform health, materials science, drug development and education, while acknowledging that economic transitions may be disruptive and could require a rethinking of social contracts.

To ensure safe development, OpenAI proposed shared safety principles among frontier labs, new public oversight mechanisms proportional to AI capabilities, and the creation of a resilience ecosystem similar to cybersecurity.

It also called for regular reporting on AI’s societal impact to guide evidence-based policymaking.

OpenAI reiterated that the goal should be to empower individuals by making advanced AI broadly accessible, within limits defined by society, and to treat access to AI as a foundational public utility in the years ahead.

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India’s AI roadmap could add $500 billion to economy by 2035

According to the Business Software Alliance, India could add over $500 billion to its economy by 2035 through the widespread adoption of AI.

At the BSA AI Pre-Summit Forum in Delhi, the group unveiled its ‘Enterprise AI Adoption Agenda for India’, which aligns with the goals of the India–AI Impact Summit 2026 and the government’s vision for a digitally advanced economy by 2047.

The agenda outlines a comprehensive policy framework across three main areas: talent and workforce, infrastructure and data, and governance.

It recommends expanding AI training through national academies, fostering industry–government partnerships, and establishing innovation hubs with global companies to strengthen talent pipelines.

BSA also urged greater government use of AI tools, reforms to data laws, and the adoption of open industry standards for content authentication. It called for coordinated governance measures to ensure responsible AI use, particularly under the Digital Personal Data Protection Act.

BSA has introduced similar policy roadmaps in other major markets, apart from India, including the US, Japan, and ASEAN countries, as part of its global effort to promote trusted and inclusive AI adoption.

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Spain receives EU approval for €700 million cleantech manufacturing scheme

The European Commission has approved a €700 million Spanish plan to expand clean technology manufacturing capacity in line with the Clean Industrial Deal. The measure supports strategic investments that will boost Spain’s role in the EU’s transition towards a net-zero economy.

A scheme that provides direct grants for projects that add production capacity in net-zero technologies and their key components.

Open to companies across Spain until 2028, the initiative aims to strengthen competitiveness and reduce dependence on imported fossil fuels while advancing renewable energy, hydrogen, and decarbonisation technologies.

Executive Vice-President Teresa Ribera stated that the plan will enhance sustainability and industrial growth while maintaining fair market conditions.

An approval that follows the Clean Industrial Deal State Aid Framework, which enables member states to accelerate the rollout of clean technologies and manufacturing across the EU.

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How GEMS turns Copilot time savings into personalised teaching at scale

GEMS Education is rolling out Microsoft 365 Copilot to cut admin and personalise learning, with clear guardrails and transparency. Teachers spend less time on preparation and more time with pupils. The aim is augmentation, not replacement.

Copilot serves as a single workspace for plans, sources, and visuals. Differentiated materials arrive faster for struggling and advanced learners. More time goes to feedback and small groups.

Student projects are accelerating. A Grade 8 pupil built a smart-helmet prototype, using AI to guide circuitry, code, and documentation. The idea to build functionally moved quickly.

The School of Research and Innovation opened in August 2025 as a living lab, hosting educator training, research partners, and student incubation. A Microsoft-backed stack underpins the campus.

Teachers are co-creating lightweight AI agents for curriculum and analytics. Expert oversight and safety patterns stay central. The focus is on measurable time savings and real-world learning.

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Naver expands physical AI ambitions with $690 million GPU investment

South Korean technology leader Naver is deepening its AI ambitions through a $690 million investment in graphics processing units from 2025.

A move that aims to strengthen its AI infrastructure and drive the development of physical AI, a field merging digital intelligence with robotics, logistics, and autonomous systems.

Beyond its internal use, Naver plans to monetise its expanded computing power by offering GPU-as-a-Service to clients across sectors, creating new revenue opportunities aligned with its AI ecosystem.

Chief Executive Choi Soo-yeon described physical AI as the firm’s next growth pillar, combining robotics, data, and generative AI to reshape both digital and industrial environments. The company already holds a significant share of the global robotics operating system market, underlining its technological maturity.

An investment that marks a strategic shift from software-based AI to infrastructure-driven intelligence, positioning Naver as a leader in integrating AI with real-world applications.

As global competition intensifies, Naver’s model of coupling high-performance computing with robotics innovation signals the emergence of South Korea as a centre for applied AI technology.

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Microsoft Elevate expands AI skills training across the UAE

Microsoft has expanded its Microsoft Elevate initiative in the UAE, aiming to equip one million people with AI skills by the end of the decade. The programme is training over 250,000 students and staff, plus 55,000 government employees, to prepare the UAE workforce for an AI-driven future.

Partnerships with educational institutions and nonprofits are central to the initiative. Collaborations with organisations such as GEMS and INJAZ UAE are embedding AI skills into schools, training 10,000 teachers and over 150,000 students.

Higher education institutions, including MBZUAI, UAE University, and the Higher Colleges of Technology, are also participating to advance AI literacy, research, and digital skills across the academic community.

Government employees are a key focus, with 55,000 federal staff set to receive AI training through specialised courses developed with G42 and delivered via the JAHIZ platform. Leadership programmes with INSEAD train senior officials and executives, enhancing strategic skills and promoting responsible AI use.

Microsoft Elevate is closing the UAE’s AI skills gap and expanding opportunities for students, educators, and public servants. The programme combines technical and leadership training to strengthen the UAE’s talent pipeline and global AI leadership.

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EU Advocate General backs limited seizure of work emails in competition probes

An Advocate General of the Court of Justice of the European Union has said national competition authorities may lawfully seize employee emails during investigations without prior judicial approval. The opinion applies only when a strict legal framework and effective safeguards against abuse are in place.

The case arose after Portuguese medical companies challenged the competition authority’s seizure of staff emails, arguing it breached the right to privacy and correspondence under the EU Charter of Fundamental Rights. The authority acted under authorisation from the Public Prosecutor’s Office.

According to the Advocate General, such seizures may limit privacy and data protection rights under Articles 7 and 8 of the Charter, but remain lawful if proportionate and justified. The processing of personal data is permitted under the GDPR where it serves the public interest in enforcing competition law.

The opinion emphasised that access to business emails did not undermine the essence of data protection rights, as the investigation focused on professional communications. The final judgment from the CJEU is expected to clarify how privacy principles apply in competition law enforcement across the EU.

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