AI is set to redefine retail in 2025, offering highly personalised shopping experiences. AI assistants are expected to manage up to 20% of eCommerce tasks, including product recommendations and customer service. Industry leaders like Citi and Google Cloud predict more intuitive and efficient retail processes but warn about data privacy concerns. Enhanced demand forecasting could also reduce inventory costs by 10%.
Experts highlight potential challenges, such as algorithmic biases and AI-driven fraud. Regulators worldwide are preparing new policies to ensure secure and fair AI implementation as businesses invest heavily in AI capabilities.
AI will not only handle routine tasks but also revolutionise customer interactions. With advanced behavioural insights and multimodal capabilities, businesses are poised to gain deeper understanding and engagement with their customers. However, widespread industry transformation is expected to take several years as companies address scalability and trust in AI decision-making.
The Indian government has launched several initiatives to strengthen consumer protection, focusing on leveraging technology and enhancing online safety. Key developments include the introduction of the AI-enabled National Consumer Helpline, the e-Maap Portal, and the Jago Grahak Jago mobile application, all designed to expedite the resolution of consumer complaints and empower citizens to make informed choices.
The government of India also highlighted the significant progress made through the three-tier consumer court system, resolving thousands of disputes this year. In the realm of e-commerce, major platforms like Reliance Retail, Tata Sons, and Zomato pledged to enhance online shopping security, reflecting the government’s commitment to ensuring consumer confidence in the digital marketplace.
The e-Daakhil Portal has been expanded nationwide, achieving 100% adoption in states like Karnataka, Punjab, and Rajasthan, making it easier for consumers to file complaints online. The Consumer Protection Authority (CCPA) is also drafting new guidelines to regulate surrogate advertising and has already taken action against 13 companies for non-compliance with existing rules.
The importance of these initiatives was underscored at the National Consumer Day event, where key officials, including Minister of State for Consumer Affairs B L Verma and TRAI Chairman Anil Kumar Lahoti, were present. The event highlighted the government’s ongoing efforts to foster a safer and more transparent consumer environment, especially in the rapidly evolving digital landscape.
A German court has ordered Signify, the world’s largest lighting maker, to recall and destroy certain products sold since 2017, citing patent infringement claims made by Seoul Semiconductor, a South Korean firm. The Düsseldorf court also ruled that Signify could face fines of up to €250,000 ($259,925) for each violation of the order, according to a statement from Seoul Semiconductor.
Signify, headquartered in the Netherlands and spun off from Philips in 2016, has not yet responded to requests for comment. The court ruling adds to the challenges faced by the company, which has a global reputation in the lighting industry.
Seoul Semiconductor, a leader in light-emitting diode (LED) technology, invests heavily in innovation, allocating about 10% of its revenue to research and development. The company boasts a portfolio of over 18,000 patents and has pursued legal action against multinational corporations to protect its intellectual property rights.
Vietnam’s new internet law, known as ‘Decree 147,’ came into effect Wednesday, requiring platforms like Facebook and TikTok to verify user identities and share data with authorities upon request. Critics view the move as a crackdown on freedom of expression, with activists warning it will stifle dissent and blur the lines between legal and illegal online activity. Under the rules, tech companies must store verified information alongside users’ names and dates of birth and remove government-designated “illegal” content within 24 hours.
The decree also impacts the booming social commerce sector by allowing only verified accounts to livestream. Additionally, it imposes restrictions on gaming for minors, limiting sessions to one hour and a maximum of 180 minutes daily. Vietnam, with over 65 million Facebook users and a growing gaming population, may see significant disruptions in online behaviour and businesses.
Critics liken the law to China’s tight internet controls. Activists and content creators have expressed fear of persecution, citing recent examples like the 12-year prison sentence for a YouTuber critical of the government. Despite the sweeping measures, some local businesses and gamers remain sceptical about enforcement, suggesting a wait-and-see approach to the decree’s real-world impact.
Apple has requested to participate in the US antitrust trial against Google, arguing it cannot trust Google to safeguard their shared revenue agreements. These agreements make Google the default search engine on Apple’s Safari browser, generating an estimated $20 billion for Apple in 2022. Despite this lucrative partnership, Apple confirmed it has no plans to develop its search engine, regardless of the trial’s outcome.
The Department of Justice’s case against Google is a pivotal effort to curb the tech giant’s dominance in online search. Prosecutors allege that Google’s practices stifle competition and may push for drastic measures such as divesting its Chrome browser or Android operating system. Apple, aiming to protect its financial interests, plans to present witnesses in the April trial.
While Google has proposed easing its default agreements with browser developers and device manufacturers, it has resisted ending its ad revenue-sharing deals. Apple criticised Google’s ability to represent its interests as the trial escalated into a broader challenge to Google’s business model. A Google spokesperson declined to comment on the case.
As Germany prepares for national elections on February 23, political parties are outlining their tech policy priorities, including digitalisation, AI, and platform regulation. Here’s where the leading parties stand as they finalise their programs ahead of the vote.
The centre-right CDU, currently leading in polls with 33%, proposes creating a dedicated Digital Ministry to streamline responsibilities under the Ministry of Transport. The party envisions broader use of AI and cloud technology in German industry while simplifying citizen interactions with authorities through digital accounts.
Outgoing Chancellor Olaf Scholz’s SPD, polling at 15%, focuses on reducing dependence on US and Chinese tech platforms by promoting European alternatives. The party also prioritises faster digitalisation of public administration and equitable rules for regulating AI and digital platforms, echoing EU-wide goals of tech sovereignty and security.
The Greens, with 14% support, highlight the role of AI in reducing administrative workloads amid labour shortages. They stress the need for greater interoperability across IT systems and call for an open-source strategy to modernise Germany’s digital infrastructure, warning that the country lags behind EU digitalisation targets.
The far-right AfD, projected to secure 17%, opposes EU platform regulations like the Digital Services Act and seeks to reverse Germany’s adoption of the NetzDG law. The party argues these measures infringe on free speech and calls for transparency in funding non-state actors and NGOs involved in shaping public opinion.
The parties’ contrasting visions set the stage for significant debates on the future of technology policy in Germany.
Google’s proposed adjustments to its search result formats, aimed at complying with the EU’s Digital Markets Act (DMA), have gained backing from Airlines for Europe, a major lobbying group representing airlines such as Air France KLM and Lufthansa. The DMA prohibits tech giants like Google from favouring their services in search results, with non-compliance risking fines of up to 10% of global annual turnover.
The airline group endorsed Google’s horizontal layout, featuring same-sized boxes for airlines and comparison sites, with a distinct blue colour for differentiation. However, they raised concerns over pricing consistency and criticised Google’s plan to use indicative dates rather than specific ones for flight bookings, arguing that this change could harm the consumer experience.
In response to ongoing disagreements with rivals, Google has signalled it may revert to its older “10 blue links” search result format if consensus cannot be reached on its current proposals. This highlights the challenges tech companies face in balancing regulatory compliance with the demands of diverse stakeholders.
Ceneo, a subsidiary of Polish e-commerce platform Allegro, has filed a lawsuit against Google and its parent company Alphabet, seeking 2.33 billion zlotys ($567.6 million) in damages. The lawsuit claims Google’s preference for its price comparison services in search results caused significant harm to Ceneo’s business.
Ceneo’s demands include 1.72 billion zlotys for losses incurred and an additional 615 million zlotys in interest from 2013 to November 2024. The company also plans to seek statutory interest from the filing date until damages are paid. The case is tied to the European Union’s $2.7 billion antitrust fine against Google for leveraging its dominance in search to disadvantage smaller rivals.
A Google spokesperson responded to the lawsuit, expressing disagreement and stating the company’s ‘Shopping remedy’ has been effective in supporting brands, retailers, and comparison sites across Europe. Meanwhile, broader efforts to curb Google’s dominance include a US Department of Justice recommendation for Google to divest its Chrome browser and abstain from re-entering the browser market for five years.
Venture funding in Europe may be headed for a flat year overall, but European AI startups are thriving, with AI companies receiving 25% of the region’s VC funding in 2024, totalling $13.7 billion. This marks a significant rise from 15% four years ago and has led to the creation of new unicorns like Poolside and Wayve. According to James Wise of Balderton Capital, breakthrough AI technology in Europe can now attract hundreds of millions, or even billions, of euros at the early stages, similar to the US.
The collective value of European AI companies has doubled in four years, reaching $508 billion, now making up nearly 15% of the region’s entire tech sector. While much of the funding still comes from outside Europe, especially the US, the local AI ecosystem is flourishing with a growing talent pool. In 2024, 349,000 people were employed by AI companies in Europe, a 168% increase since 2020, indicating a buoyant and increasingly productive sector.
Wise suggests that the rise of smaller, highly productive AI companies will be the future, with generative AI tools significantly boosting efficiency in various industries. This growing adoption of AI tools is likely to continue benefiting the European AI sector in the long run, even if the category becomes less distinct in the future.
Singapore has solidified its position as a leading hub for the cryptocurrency industry, granting 13 new licences in 2024, double the number issued the previous year. Major firms like OKX, Upbit, Anchorage, and BitGo have benefited from the city-state’s supportive regulatory environment, which encourages innovation and tokenisation projects.
Meanwhile, Hong Kong’s slower approach has hampered its competitiveness. Though the city has fully licensed seven platforms, including four in December, restrictive policies on asset custody and token listings have deterred some firms. Notable exchanges like OKX and Bybit have withdrawn their applications without explanation, highlighting the challenges posed by the region’s cautious framework.
Analysts point to China’s influence as a limiting factor for Hong Kong’s crypto ambitions. With crypto trading banned in mainland China, Hong Kong faces a unique risk profile. By contrast, Singapore’s forward-thinking regulations and welcoming environment have made it a preferred choice for firms seeking a secure, long-term base in Asia.
