AI reshapes eCommerce tasks and security
AI assistants will manage up to 20% of eCommerce tasks in 2025, enabling unprecedented personalisation while raising concerns about data privacy and algorithmic biases.

AI is set to redefine retail in 2025, offering highly personalised shopping experiences. AI assistants are expected to manage up to 20% of eCommerce tasks, including product recommendations and customer service. Industry leaders like Citi and Google Cloud predict more intuitive and efficient retail processes but warn about data privacy concerns. Enhanced demand forecasting could also reduce inventory costs by 10%.
Experts highlight potential challenges, such as algorithmic biases and AI-driven fraud. Regulators worldwide are preparing new policies to ensure secure and fair AI implementation as businesses invest heavily in AI capabilities.
AI will not only handle routine tasks but also revolutionise customer interactions. With advanced behavioural insights and multimodal capabilities, businesses are poised to gain deeper understanding and engagement with their customers. However, widespread industry transformation is expected to take several years as companies address scalability and trust in AI decision-making.