An ambitious target to generate $100 billion in annual cloud and AI revenue within five years has been set, as Alibaba seeks to counter slowing growth in its once-dominant e-commerce business.
The push follows a sharp deterioration in financial performance, with quarterly earnings plunging and revenue growth missing expectations. The results underscore growing urgency within the company to extract meaningful returns from its AI investments, which have so far required heavy capital outlays.
Central to the strategy is a shift toward monetisation, with the rollout of agentic AI services such as Wukong and price increases of up to 34% across cloud and storage products. Alibaba is positioning its AI and cloud division as its primary growth engine, aiming to replicate the momentum seen in recent quarters, when AI-related revenues expanded by triple digits.
However, competitive pressures are intensifying. Domestic rivals including Tencent are leveraging vast ecosystems such as WeChat to gain an advantage in agentic AI, while a new wave of players like DeepSeek, MiniMax and Zhipu are offering low-cost, open-source models that compress margins across the industry.
At the same time, Alibaba faces structural challenges beyond AI. Core businesses such as e-commerce and food delivery remain under pressure from aggressive competition, while rising operational costs – subsidies and promotions to attract users – continue to weigh on profitability.
Leadership uncertainty and ongoing restructuring add further complexity. With major investment commitments exceeding $50 billion and increasing competition from both domestic and global players, Alibaba’s ability to execute on its AI strategy will be critical in determining whether it can sustain long-term growth and regain market confidence.
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