EU simplifies digital rules to save billions for companies

The European Commission has unveiled a digital package designed to simplify rules and reduce administrative burdens, allowing businesses to focus on innovation rather than compliance.

An initiative that combines the Digital Omnibus, Data Union Strategy, and European Business Wallet to strengthen competitiveness across the EU while maintaining high standards of fundamental rights, data protection, and safety.

The Digital Omnibus streamlines rules on AI, cybersecurity, and data. Amendments will create innovation-friendly AI regulations, simplify reporting for cybersecurity incidents, harmonise aspects of the GDPR, and modernise cookie rules.

Improved access to data and regulatory guidance will support businesses, particularly SMEs, allowing them to develop AI solutions and scale operations across member states more efficiently.

The Data Union Strategy aims to unlock high-quality data for AI, strengthen Europe’s data sovereignty, and support businesses with legal guidance and strategic measures to ensure fair treatment of the EU data abroad.

Meanwhile, the European Business Wallet will provide a unified digital identity for companies, enabling secure signing, storage, and exchange of documents and communication with public authorities across 27 member states.

By easing administrative procedures, the package could save up to €5 billion by 2029, with the Business Wallet alone offering up to €150 billion in annual savings.

The Commission has launched a public consultation, the Digital Fitness Check, to assess the impact of these rules and guide future steps, ensuring that businesses can grow and innovate instead of being held back by complex regulations.

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EU introduces plan to strengthen consumer protection

The European Commission has unveiled the 2030 Consumer Agenda, a strategic plan to reinforce protection, trust, and competitiveness across the EU.

With 450 million consumers contributing over half of the Union’s GDP, the agenda aims to simplify administrative processes for businesses, rather than adding new burdens, while ensuring fair treatment for shoppers.

The agenda sets four priorities to adapt to rising living costs, evolving online markets, and the surge in e-commerce. Completing the Single Market will remove cross-border barriers, enhance travel and financial services, and evaluate the effectiveness of the Geo-Blocking Regulation.

A planned Digital Fairness Act will address harmful online practices, focusing on protecting children and strengthening consumer rights.

Sustainable consumption takes a central focus, with efforts to combat greenwashing, expand access to sustainable goods, and support circular initiatives such as second-hand markets and repairable products.

The Commission will also enhance enforcement to tackle unsafe or non-compliant products, particularly from third countries, ensuring that compliant businesses are shielded from unfair competition.

Implementation will be overseen through the Annual Consumer Summit and regular Ministerial Forums, which will provide political guidance and monitor progress.

The 2030 Consumer Agenda builds on prior achievements and EU consultations, aiming to modernise consumer protection instead of leaving gaps in a rapidly changing market.

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Northamptonshire Police launches live facial recognition trial

Northamptonshire Police will roll out live facial recognition cameras in three town centres. Deployments are scheduled in Northampton on 28 November and 5 December, in Kettering on 29 November, and in Wellingborough on 6 December.

The initiative uses a van loaned from Bedfordshire Police and the watch-lists include high-risk sex offenders or persons wanted for arrest. Facial and biometric data for non-alerts are deleted immediately; alerts are held only up to 24 hours.

Police emphasise the AI based technology is ‘very much in its infancy’ but expect future acquisition of dedicated kit. A coordinator post is being created to manage the LFR programme in-house.

British campaigners express concern the biometric tool may erode privacy or resemble mass surveillance. Police assert that appropriate signage and open policy documents will be in place to maintain public confidence.

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Roblox brings in global age checks for chat

Children will no longer be able to chat with adult strangers on Roblox after new global age checks are introduced. The platform will begin mandatory facial estimation in selected countries in December before expanding worldwide in January.

Roblox players will be placed into strict age groups and prevented from messaging older users unless they are verified as trusted contacts. Under-13s will remain barred from private messages unless parents actively approve access within account controls.

The company faces rising scrutiny following lawsuits in several US states, where officials argue Roblox failed to protect young users from harmful contact. Safety groups welcome the tighter rules but warn that monitoring must match the platform’s rapid growth.

Roblox says the technology is accurate and helps deliver safer digital spaces for younger players. Campaigners continue to call for broader protections as millions of children interact across games, chats and AI-enhanced features each day.

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EU proposal sparks alarm over weakened privacy rules

The Digital Omnibus has been released by the European Commission, prompting strong criticism from privacy advocates. Campaigners argue the reforms would weaken long-standing data protection standards and introduce sweeping changes without proper consultation.

Noyb founder Max Schrems claims the plan favours large technology firms by creating loopholes around personal data and lowering user safeguards. Critics say the proposals emerge despite limited political support from EU governments, civil society groups and several parliamentary factions.

The Omnibus is welcomed by industry which have called for simplification and changes to be made for quite a number of years. These changes should make carrying out business activities simpler for entities which do process vast amounts of data.

The Commission is also accused of rushing (errors can be found in the draft, including references to the GDPR) the process under political pressure, abandoning impact assessments and shifting priorities away from widely supported protections. View our analysis on the matter for a deep dive on the matter.

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Web services recover after Cloudflare restores its network systems

Cloudflare has resolved a technical issue that briefly disrupted access to major platforms, including X, ChatGPT, and Letterboxd. Users had earlier reported internal server error messages linked to Cloudflare’s network, indicating that pages could not be displayed.

The disruption began around midday UK time, with some sites loading intermittently as the problem spread across the company’s infrastructure. Cloudflare confirmed it was investigating an incident affecting multiple customers and issued rolling updates as engineers worked to identify the fault.

Outage tracker Down Detector also experienced difficulties during the incident, later showing a sharp rise in reports once it came back online. The pattern pointed to a broad network-level failure rather than isolated platform issues.

Users saw repeated internal server error warnings asking them to try again, though services began recovering as Cloudflare isolated the cause. The company has not yet released full technical details, but said the fault has been fixed and that systems are stabilising.

Cloudflare provides routing, security, and reliability tools for a wide range of online services, making a single malfunction capable of cascading globally. The company said it would share further information on the incident and steps taken to prevent similar failures.

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Growing internet connections mask deep inequalities, says ITU report

According to a recent International Telecommunication Union (ITU) report, the number of internet connections continues to grow, but important inequalities persist across quality, affordability and usage.

The ITU’s Facts and Figures 2025 report estimates that nearly 6 billion people (around three-quarters of the world’s population) are online in 2025, up from 5.8 billion in 2024. Despite the increase, 2.2 billion remain offline, the majority in low- and middle-income countries.

The divide is especially stark in quality of connection. While 5G now reaches 55 per cent of the global population, coverage is heavily skewed: just 4 per cent of people in low-income countries have 5G access, compared to 84 per cent in high-income economies.

Users in wealthier countries also generate much more data, a typical user in a high-income country now sends or receives nearly eight times more mobile data than someone in a low-income country.

Affordability remains a major hurdle: even with falling median prices for mobile broadband, access is still unaffordable for about 60 per cent of the population in many low- and middle-income countries. Meanwhile, digital skills, especially advanced skills like online safety, problem-solving and content-creation, lag behind basic usage, limiting how effectively people can benefit from connectivity.

ITU Secretary-General Doreen Bogdan-Martin emphasised that achieving universal and meaningful connectivity isn’t just about getting people online, it also requires prioritising speed, reliability, cost and skills.

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TikTok launches new tools to manage AI-generated content

TikTok has announced new tools to help users shape and understand AI-generated content (AIGC) in their feeds. A new ‘Manage Topics’ control will let users adjust how much AI content appears in their For You feeds alongside keyword filters and the ‘not interested’ option.

The aim is to personalise content rather than remove it entirely.

To strengthen transparency, TikTok is testing ‘invisible watermarking’ for AI-generated content created with TikTok tools or uploaded using C2PA Content Credentials. Combined with creator labels and AI detection, these watermarks help track and identify content even if edited or re-uploaded.

The platform has launched a $2 million AI literacy fund to support global experts in creating educational content on responsible AI. TikTok collaborates with industry partners and non-profits like Partnership on AI to promote transparency, research, and best practices.

Investments in AI extend beyond moderation and labeling. TikTok is developing innovative features such as Smart Split and AI Outline to enhance creativity and discovery, while using AI to protect user safety and improve the well-being of its trust and safety teams.

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Poll manipulation by AI threatens democratic accuracy, according to a new study

Public opinion surveys face a growing threat as AI becomes capable of producing highly convincing fake responses. New research from Dartmouth shows that AI-generated answers can pass every quality check, imitate real human behaviour and alter poll predictions without leaving evidence.

In several major polls conducted before the 2024 US election, inserting only a few dozen synthetic responses would have reversed expected outcomes.

The study reveals how easily malicious actors could influence democratic processes. AI models can operate in multiple languages yet deliver flawless English answers, allowing foreign groups to bypass detection.

An autonomous synthetic respondent that was created for the study passed nearly all attention tests, avoided errors in logic puzzles and adjusted its tone to match assigned demographic profiles instead of exposing its artificial nature.

The potential consequences extend far beyond electoral polling. Many scientific disciplines rely heavily on survey data to track public health risks, measure consumer behaviour or study mental wellbeing.

If AI-generated answers infiltrate such datasets, the reliability of thousands of studies could be compromised, weakening evidence used to shape policy and guide academic research.

Financial incentives further raise the risk. Human participants earn modest fees, while AI can produce survey responses at almost no cost. Existing detection methods failed to identify the synthetic respondent at any stage.

The researcher urges survey companies to adopt new verification systems that confirm the human identity of participants, arguing that stronger safeguards are essential to protect democratic accountability and the wider research ecosystem.

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The future of the EU data protection under the Omnibus Package

Introduction and background information

The Commission claims that the Omnibus Package aims to simplify certain European Union legislation to strengthen the Union’s long-term competitiveness. A total of six omnibus packages have been announced in total.

The latest (no. 4) targets small mid-caps and digitalisation. Package no. 4 covers data legislation, cookies and tracking technologies (i.e. the General Data Protection Regulation (GDPR) and ePrivacy Directive (ePD)), as well as cybersecurity incident reporting and adjustments to the Artificial Intelligence Act (AIA).

That ‘simplification’ is part of a broader agenda to appease business, industry and governments who argue that the EU has too much red tape. In her September 2025 speech to German economic and business associations, Ursula von der Leyen sided with industry and stated that simplification is ‘the only way to remain competitive’.

As for why these particular laws were selected, the rationale is unclear. One stated motivation for including the GDPR is its mention in Mario Draghi’s 2024 report on ‘The Future of European Competitiveness’.

Draghi, the former President of the European Central Bank, focused on innovation in advanced technologies, decarbonisation and competitiveness, as well as security. Yet, the report does not outline any concrete way in which the GDPR allegedly reduces competitiveness or requires revision.

The GDPR appears only twice in the report. First, as a brief reference to regulatory fragmentation affecting the reuse of sensitive health data across Member States (MS).

Second, in the concluding remarks, it is claimed that ‘the GDPR in particular has been implemented with a large degree of fragmentation which undermines the EU’s digital goals’. There is, however, no explanation of this ‘large fragmentation’, no supporting evidence, and no dedicated section on the GDPR as its first mention being buried in the R&I (research and innovation) context.

It is therefore unclear what legal or analytical basis the Commission relies on to justify including the GDPR in this simplification exercise.

The current debate

There are two main sides to this Omnibus, which are the privacy forward and the competitive/SME side. The two need not be mutually exclusive, but civil society warns that ‘simplification’ risks eroding privacy protection. Privacy advocates across civil society expressed strong concern and opposition to simplification in their responses to the European Commission’s recent call for evidence.

Industry positions vary in tone and ambition. For example, CrowdStrike calls for greater legal certainty under the Cybersecurity Act, such as making recital 55 binding rather than merely guiding and introducing a one-stop-shop mechanism for incident reporting.

Meta, by contrast, urges the Commission to go beyond ‘easing administrative burdens’, calling for a pause in AI Act enforcement and a sweeping reform of the EU data protection law. On the civil society side, Access Now argues that fundamental rights protections are at stake.

It warns that any reduction in consent prompts could allow tracking technologies to operate without users ever being given a real opportunity to refuse. A more balanced, yet cautious line can be found in the EDPB and EDPS joint opinion regarding easing records of processing activities for SMEs.

Similar to the industry, they support reducing administrative burdens, but with the caveat that amendments should not compromise the protection of fundamental rights, echoing key concerns of civil society.

Regarding Member State support, Estonia, France, Austria and Slovenia are firmly against any reopening of the GDPR. By contrast, the Czech Republic, Finland and Poland propose targeted amendments while Germany proposes a more systematic reopening of the GDPR.

Individual Members of the European Parliament have also come out in favour of reopening, notably Aura Salla, a Finnish centre-right MEP who previously headed Meta’s Brussels lobbying office.

Therefore, given the varied opinions, it cannot be said what the final version of the Omnibus would look like. Yet, a leaked draft document of the GDPR’s potential modifications suggests otherwise. Upon examination, it cannot be disputed that the views from less privacy-friendly entities have served as a strong guiding path.

Leaked draft document main changes

The leaked draft introduces several core changes.

Those changes include a new definition of personal and sensitive data, the use of legitimate interest (LI) for AI processing, an intertwining of the ePrivacy Directive (ePD) and GDPR, data breach reforms, a centralised data protection impact assessment (DPIA) whitelist/blacklist, and access rights being conditional on motive for use.

A new definition of personal data

The draft redefines personal data so that ‘information is not personal data for everyone merely because another entity can identify that natural person’. That directly contradicts established EU case law, which holds that if an entity can, with reasonable means, identify a natural person, then the information is personal data, regardless of who else can identify that person.

A new definition of sensitive data

Under current rules, inferred information can be sensitive personal data. If a political opinion is inferred from browsing history, that inference is protected.

The draft would narrow this by limiting sensitive data to information that ‘directly reveals’ special categories (political views, health, religion, sexual orientation, race/ethnicity, trade union membership). That would remove protection from data derived through profiling and inference.

Detected patterns, such as visits to a health clinic or political website, would no longer be treated as sensitive, and only explicit statements similar to ‘I support the EPP’ or ‘I am Muslim’ would remain covered.

Intertwining article 5(3) ePD and the GDPR

Article 5(3) ePD is effectively copied into the GDPR as a new Article 88a. Article 88a would allow the processing of personal data ‘on or from’ terminal equipment where necessary for transmission, service provision, creating aggregated information (e.g. statistics), or for security purposes, alongside the existing legal bases in Articles 6(1) and 9(2) of the GDPR.

That generates confusion about how these legal bases interact, especially when combined with AI processing under LI. Would this mean that personal data ‘on or from’ a terminal equipment may be allowed if it is done by AI?

The scope is widened. The original ePD covered ‘storing of information, or gaining access to information already stored, in the terminal equipment’. The draft instead regulates any processing of personal data ‘on or from’ terminal equipment. That significantly expands the ePD’s reach and would force controllers to reassess and potentially adapt a broad range of existing operations.

LI for AI personal data processing

A new Article 88c GDPR, ‘Processing in the context of the development and operation of AI’, would allow controllers to rely on LI to process personal data for AI processing. That move would largely sideline data subject control. Businesses could train AI systems on individuals’ images, voices or creations without obtaining consent.

A centralised data breach portal, deadline extension and change in threshold reporting

The draft introduces three main changes to data breach reporting.

  • Extending the notification deadline from 72 to 96 hours, giving privacy teams more time to investigate and report.
  • A single EU-level reporting portal, simplifying reporting for organisations active in multiple MS.
  • Raising the notification threshold when the rights and freedoms of data subjects are at ‘risk’ to ‘high risk’.

The first two changes are industry-friendly measures designed to streamline operations. The third is more contentious. While industry welcomes fewer reporting obligations, civil society warns that a ‘high-risk’ threshold could leave many incidents unreported. Taken together, these reforms simplify obligations, albeit at the potential cost of reducing transparency.

Centralised processing activity (PA) list requiring a DPIA

This is another welcome change as it would clarify which PAs would automatically require a DPIA and which would not. The list would be updated every 3 years.

What should be noted here is that some controllers may not see their PA on this list and assume or argue that a DPIA is not required. Therefore, the language on this should make it clear that it is not a closed list.

Access requests denials

Currently, a data subject may request a copy of their data regardless of the motive. Under the draft, if a data subject exploits the right of access by using that material against the controller, the controller may charge or refuse the request.

That is problematic for the protection of rights as it impacts informational self-determination and weakens an important enforcement tool for individuals.

For more information, an in depth analysis by noyb has been carried out which can be accessed here.

The Commission’s updated version

On 19 November, the European Commission is expected to present its official simplification package. This section will be updated once the final text is published.

Final remarks

Simplification in itself is a good idea, and businesses need to have enough freedom to operate without being suffocated with red tape. However, changing a cornerstone of data protection law to such an extent that it threatens fundamental rights protections is just cause for concern.

Alarms have already been raised after the previous Omnibus package on green due diligence obligations was scrapped. We may now be witnessing a similar rollback, this time targeting digital rights.

As a result, all eyes are on 19 November, a date that could reshape not only the EU privacy standards but also global data protection norms.

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