OpenAI has launched several new tools aimed at making it easier for developers to create applications powered by its AI technology. Among the key innovations is a real-time tool that allows developers to build AI voice applications using a single set of instructions, streamlining what was previously a multi-step process.
The startup, supported by Microsoft, also introduced a fine-tuning tool that enables developers to improve AI model responses using both text and images. This enhancement boosts capabilities like visual search and object detection, potentially benefiting sectors such as autonomous vehicles.
OpenAI has forecast a rapid rise in revenue, expecting to generate $11.6 billion next year, driven by businesses building their own AI apps using its technology. With competition from tech giants like Google heating up, OpenAI is focused on rolling out advanced tools to retain its edge in the generative AI race.
Other newly unveiled features include a method for smaller AI models to learn from larger ones, and a ‘Prompt Caching’ system that can reduce development costs by reusing previously processed text, cutting expenses by up to half.
Google is ramping up its AI efforts in India, aiming to integrate its Gemini AI model across various products to cater to the world’s most populous nation. The move, announced at Google’s 10th event in India, focuses on enhancing search, visual recognition, and language processing features, with special attention to voice commands and support for multiple Indian languages.
To further this, the company is launching its AI assistant, Gemini Live, initially in Hindi, with plans to expand support for eight more Indian languages soon. Google is also rolling out generative AI tools for search in regional languages such as Bengali, Marathi, and Telugu, alongside expanding its visual search capabilities, particularly through video-based searches, to enhance the user experience.
Google Maps is also being revamped for the Indian market, with new AI-generated summaries and improved local business discovery features. Additionally, the company has introduced several AI-powered tools for merchants, allowing them to easily build engaging online profiles and offer deals through their Google Business Profiles.
Google’s AI push in India is part of its broader strategy to tap into the country’s vast user base and help businesses thrive in the digital era. The company has proposed frameworks to enhance India’s AI adoption, estimating that AI could unlock $4 trillion in economic value for the nation by 2030.
Epic Games has accused Google and Samsung of conspiring to protect Google’s Play Store from competition through Samsung’s Auto Blocker feature. The gaming company plans to file a lawsuit in a United States court, alleging that the Auto Blocker, introduced in late 2023, deters users from downloading Android apps from sources outside Google’s Play Store or Samsung’s Galaxy Store.
Epic argues that Samsung’s Auto Blocker was made the default setting in mid-2024 to reduce the impact of a 2023 US court ruling that required Google to make it easier for users to access apps from alternative sources. Epic claims this action violates US antitrust laws by reducing consumer choice and stifling competition, which would otherwise drive down app prices.
Tim Sweeney, CEO of Epic Games, described the lawsuit as part of a larger global effort to defend competition and its benefits for consumers. The company also plans to raise these concerns with regulators in the European Union, which has scrutinised Google’s business practices in the past.
Epic previously sued Google in 2020, accusing the tech giant of maintaining an illegal monopoly over app distribution and payments. The lawsuit follows the verdict in that case, where a US court found Google had acted unlawfully.
Microsoft has updated its consumer AI assistant, Copilot, giving it a friendlier voice and the ability to analyse web pages while users browse. This enhancement is part of a broader initiative led by Mustafa Suleyman, CEO of Microsoft AI, who noted that a diverse team of creative professionals, including psychologists and comedians, is refining Copilot’s tone and style to set it apart in the crowded AI market.
In a demonstration of the upgraded Copilot, the AI suggested a housewarming gift by recommending popular olive oils after engaging in a conversation about the user’s preferences. This update, which started rolling out on Tuesday, marks one of the initial efforts from Suleyman’s newly established division dedicated to consumer products and technology research.
Although Microsoft is well-known for its business software, it is encountering significant competition in the consumer market, particularly from Google’s search engine. Launched last year, Copilot seeks to attract more users with its improved voice capabilities, making interactions feel more engaging and responsive. New features for Copilot Pro subscribers, such as ‘Think Deeper,’ will enable users to assess their options, while the upcoming ‘Copilot Vision’ function will allow users to interact with content in their Microsoft Edge browser without retaining any data.
Suleyman envisions Copilot as a digital companion that continuously learns from users’ interactions across different Microsoft platforms, such as Word and Windows, with their consent. He noted that Bill Gates is excited about the AI’s capabilities, especially the potential for Copilot to read and parse emails, suggesting that these features are on the horizon.
Microsoft is introducing AI-powered updates for its Paint and Photos apps, available on Copilot Plus PCs. The new features, Generative Fill and Generative Erase, are designed to simplify image editing without requiring professional software. These tools allow users to remove or add elements to images easily, much like advanced functions in Adobe Photoshop.
Generative Fill and Erase come with adjustable brushes for precise editing. Generative Erase is ideal for removing unwanted objects, while Generative Fill enables users to add AI-created elements by typing a description. These new functions are similar to popular features like Google’s Magic Eraser.
The new tools are an expansion of Microsoft’s Cocreator feature for Paint, launched earlier this year. Cocreator generates images using text prompts and sketches. Microsoft has also upgraded the diffusion-based model behind these tools to improve speed and output quality, while adding moderation features to avoid misuse.
Microsoft’s Photos app will now include Generative Erase and a Super-Resolution feature. The latter uses AI to enhance blurry images, allowing users to boost image resolution up to eight times, with options for fine-tuning the result using a slider.
Pinterest has introduced new generative AI features for its advertisers, enhancing the functionality of its Performance+ suite during the recent Pinterest Presents event. This update allows advertisers to transform plain backgrounds into engaging lifestyle imagery, helping to boost the appeal of their product pins. Pinterest’s move follows similar offerings from major tech companies like Google and Amazon, which have also adopted generative AI to improve advertising effectiveness.
In tests with Walgreens, an early user of Pinterest’s generative AI, the drugstore chain experienced a 55% increase in clickthrough rates and a 13% decrease in cost-per-click when using AI-generated backgrounds. Pinterest claims its new tools will streamline campaign creation, requiring 50% less input from advertisers and potentially leading to a 64% reduction in cost per action and a 30% rise in conversion rates.
Additionally, Pinterest is rolling out new promotional tools that will allow advertisers to offer discounts to users in various countries, including the US, UK, Canada, and Japan. The platform is also enhancing its Performance+ bidding system to prioritise high-value conversions rather than clicks, thereby providing advertisers with greater flexibility in achieving their marketing goals. All global advertisers will now have access to these improved Performance+ campaigns, aimed at driving consideration, conversions, and catalogue sales.
Amazon has secured a partial victory in a US antitrust case brought by the Federal Trade Commission (FTC). The federal court ruled in favour of Amazon’s request to dismiss some of the claims, though others will proceed. The ruling, issued in Seattle, has not yet been fully disclosed.
The FTC initially accused Amazon of using unfair tactics to maintain its dominance in the online market. The lawsuit claimed Amazon’s algorithms raised prices, costing US households over $1 billion. The company has stated it ceased using the controversial pricing system in 2019.
Although the court granted some of Amazon’s requests, other parts of the case remain active. Judge John Chun ruled that the trial would proceed in two phases, separating evidence on violations and proposed remedies. The FTC continues to pursue remaining claims.
Amazon, along with other tech giants like Meta, Apple, and Google, is facing increased scrutiny from antitrust regulators. FTC Chair Lina Khan has been vocal in challenging Amazon’s practices, citing longstanding concerns about its market influence.
SoftBank’s Vision Fund plans to invest $500 million in OpenAI’s latest funding round, according to a report by The Information. While SoftBank declined to comment, OpenAI did not respond immediately. The AI company is seeking to raise $6.5 billion through convertible notes, as reported by Reuters earlier this month.
Before SoftBank’s investment, OpenAI was valued at $150 billion, although this valuation is subject to change based on the company’s ability to restructure its corporate structure and lift the profit cap for investors. This marks SoftBank’s first investment in the firm led by Sam Altman.
OpenAI is reportedly considering a shift to a for-profit corporation that would function independently of its non-profit board. This transition aims to provide more flexibility and access to capital as the company seeks to enhance its business model and attract further investments.
As Google‘s trial on allegations of monopolising the advertising technology market draws to a close, experts believe the financial risk to the tech giant is minimal. The US Department of Justice (DOJ) and a coalition of states accuse Google of illegally controlling the markets used by advertisers and publishers to buy and sell online ads. However, analysts point out that the ad tech business at the centre of the trial, Google Network, is declining and represents a smaller portion of the company’s overall revenue compared to its dominant search business.
In 2023, advertising made up over 75% of Google’s $307.4 billion revenue, though the Network division, which is central to the DOJ case, contributed just $31.4 billion. The DOJ is pushing for the divestiture of Google Ad Manager, but analysts believe that even if Google loses, the financial impact would be small, with revenue losses potentially under 10%. Google has defended itself by highlighting strong competition from other platforms, especially in mobile apps and streaming ads, which could undermine the DOJ’s argument.
The more significant worry for Google lies in the potential consequences of a ruling in favour of the DOJ, as it could facilitate easier transitions for advertisers and publishers between platforms. A successful case might establish a legal precedent that holds tech companies accountable for monopolistic practices. However, the overall impact will hinge on the trial’s outcome and the remedies the court proposes in the upcoming months.
Alphabet Inc.’s Google has announced a $1 billion investment in Thailand to establish a data centre and cloud region, aimed at meeting the increasing demand for cloud services and supporting AI adoption in Southeast Asia. This investment is projected to create approximately 14,000 jobs annually until 2029, according to a Deloitte study.
Google’s new cloud and data centre infrastructure will be situated in Chonburi and Bangkok, respectively, improving access to Google Cloud capabilities and AI innovations while also supporting popular services like Search, Maps, and Google Workspace. This announcement follows Microsoft’s launch of its own regional data centre in Thailand in May, aimed at expanding cloud services in the region.
Thai Prime Minister Paetongtarn Shinawatra praised Google’s investment, stating that it aligns well with the country’s Cloud First Policy, which promotes the adoption of cloud technologies across various sectors.
