Bing previews their generative search in answer to Google’s AI Overviews

Currently available to a limited number of users, it aggregates web information to generate summaries in response to queries, offering detailed results with links and sources.
Search

Microsoft previewed Bing’s generative search, which is the answer to Google’s AI-powered search experiences. It is currently only available for a small percentage of users. It aggregates information from around the web and generates a summary in response to search queries.

Bing generative search will show information about the search and provide top examples, links, and sources showing where those details came from. As with Google’s similar AI Overviews feature, there’s an option to dismiss AI-generated summaries for traditional search from the same results page.

These AI-generated overview features have already generated concern, especially among publishers, as they threaten to cannibalise traffic to the sites from which they source their information. A study found that AI Overviews could negatively affect about 25% of publisher traffic due to the de-emphasis on article links.

Microsoft insists that it’s ‘maintaining the number of clicks to websites’ and ‘look[ing] closely at how generative search impacts traffic to publishers.’ According to Kyle Wiggers, senior reporter at TechCrunch, the company had no stats to back this commitment, alluding only to ‘early data’ that it’s choosing to keep private for the time being.